BUSINESS AND IT • 13
such as data management, customer value
proposition and insights, customer personas
and prospecting, pipeline management,
and opportunity development. In addition,
you will have access to a live Salesforce
developer instance where you’ll work
hands-on in the industry-leading CRM
technology. You will walk away with a
curated collection of Salesforce Trailhead
badges to highlight your new skills and
knowledge. Weekly, you should expect to
spend four to six hours engaging with
on-demand content created by industry
experts, including activities and assignments
in the online learning portal. Additionally,
weekly live-online, one-hour, optional but
recommended group sessions are available
for engaging in real time with peers,
experts and mentors.
WHO SHOULD PARTICIPATE?
•
Individuals considering a career in a
sales-related capacity who want to build
new skill sets and gain in-demand
Salesforce Trailhead badges
•
Early-stage sales or business-focused
professionals looking to fill in their
knowledge and skills gaps and upgrade
long-term growth potential
•
Entrepreneurs and small business owners
looking to maximize lead, pipeline
development and revenue generation
SCHEDULE: Classes start monthly. Please
visit our website for schedules.
LOCATION: Online
PRICE: $1,199, course materials included.
salesdev.pcs.udel.edu
NONCREDIT CERTIFICATE | ONLINE
Sales Operations
Science Certificate
The Sales Operations Science Certificate
program is uniquely designed to give you
the skills and applied learning experience to
kick-start your career or take it to the next
level in just 10 weeks. Delivered fully online,
this comprehensive program is taught by
industry experts and covers all the key
areas required to be effective at driving the
productivity and capacity of a company’s
selling resources. Along with creating a
Strategic Sales Operations Playbook to
help a real-world company engage with
more prospects, produce more pipeline,
improve key processes, make the most of
its data and generate more revenue, you
will walk away with a curated collection
of Salesforce Trailhead trails and badges,
including Sales Performance Analysis, Sales
Team Enablement, Territory Management,
Formulas and Validations, Reports and
Dashboards, and Data Management.
Weekly, you should expect to spend four
to six hours engaging with on-demand
content created by industry experts,
including activities and assignments in the
online learning portal. Additionally, weekly
live-online, one-hour, optional but recom-
mended group sessions are available for
engaging in real time with peers, experts
and mentors.
WHO SHOULD PARTICIPATE?
•
Recent college graduates considering
a role in a sales capacity
•
Those aspiring to enter or reenter a
sales-related profession and wanting to
build new skill sets and earn related
Salesforce credentials
•
Sales, sales operations or business
analyst professionals with one to three
years of experience looking to upgrade
their skill sets and long-term growth
opportunities
•
Working professionals looking to make
a shift into sales operations or expanding
potential by becoming more knowledge-
able about other aspects of a business,
such as finance, business operations or
other related areas
•
Anyone who wants to acquire new
and in-demand technology skills in a
sales role
SCHEDULE: Classes start monthly. Please
visit our website for schedules.
LOCATION: Online
PRICE: $1,199, course materials included.
salesops.pcs.udel.edu
NONCREDIT CERTIFICATE | ONLINE
Fundamentals of
Social Media Marketing
Certificate
In today’s ever-changing landscape,
organizations need effective social media
marketing strategies to reach their full
potential. This program introduces students
to leveraging social media to build and
extend brand awareness, increase visibility,
engage current and potential customers,
cultivate brand ambassadors, gain new
customers, promote growth and support
organizational goals.
Students will learn the fundamentals and
best practices—monitoring and listening,
audience engagement, content curation,
campaign planning and execution, tools
and resources, and measuring results—
for using social media for marketing on
current, new and emerging platforms,
including Facebook, Twitter, LinkedIn,
Instagram, Snapchat, YouTube and Pinterest.
As they explore utilizing social media to
support organizational goals, students will
view presentations and materials at their
convenience and receive detailed feed-
back on assigned knowledge checks
throughout the self-paced course. They
can also schedule a time to meet with the
instructor for further discussion.
WHO SHOULD PARTICIPATE?
•
Business owners who want to utilize or
optimize social media marketing to reach
their clients
•
Aspiring social media managers
•
Marketing and communication
professionals
•
Consultants
•
Nonprofit employees and volunteers
•
Sales professionals
•
Anyone looking to start a social media
marketing business
SCHEDULE: Self-paced class can be
started anytime.
LOCATION: Online
PRICE: $495. Potential discounts available,
including: Early registration, Military,
UD student or alum.
pcs.udel.edu/socialmedia
pcs.udel.edu • 302-831-7600 (Noncredit inquiries) • 302-831-8843 (Credit inquiries/advisement)