Glossary of command terms
Business management guide94
Command term Assessment
objective level
Definition Business management
example
Evaluate AO3 Make an appraisal by
weighing up the strengths
and limitations.
Evaluate the investment
opportunities using net
present value (NPV).
Examine AO3 Consider an argument
or concept in a way that
uncovers the assumptions
and interrelationships of the
issue.
Examine the importance of
branding for company X.
Explain AO2 Give a detailed account
including reasons or causes.
Explain why company X has
changed its pricing strategy.
Identify AO4 Provide an answer from a
number of possibilities.
Identify two reasons why the
owner has chosen a particular
method of investment
appraisal.
Justify AO3 Give valid reasons or
evidence to support an
answer or conclusion.
Justify the reason(s) why
company X has decided to
merge with company Y.
Label AO4 Add labels to a diagram. Label the margin of safety on
the break-even chart that you
have constructed.
Outline AO1 Give a brief account or
summary.
Outline two advantages and
two disadvantages of working
from home.
Recommend AO3 Present an advisable course
of action with appropriate
supporting evidence/
reason in relation to a given
situation, problem or issue.
Recommend a suitable growth
strategy for company X.
Plot AO4 Mark the position of points
on a diagram.
Plot the position of company
X on the position map drawn
in your answer to part (b).
Prepare AO4 Put given data or
information from a stimulus/
source into a suitable format.
Prepare a cash flow forecast
for company X for January,
February and March 2015.
State AO1 Give a specific name,
value or other brief answer
without explanation or
calculation.
State one reason why
company X has decided to
outsource the production of Y
to country Z.
Suggest AO2 Propose a solution,
hypothesis or other possible
answer.
Suggest a suitable method of
appraisal for employee group
Y in company Z.