BRAND STYLE GUIDE
TABLE OF CONTENTS
Brand Positioning
Copy Tone and Writing
University Logo System
Color Palette
Typography
University Stationery System
Digital Branding
Social Branding
Video
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Photography
Signage
Contact Information
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6
10
23
25
27
28
31
32
36
37
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Sacred Heart University / Brand Style Guide 2
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BRAND POSITIONING
Sacred Heart University is the second-largest Catholic university in New
England and a national model of the professional teaching university.
We provide our students with an exceptional educational experience,
offering in-demand degree programs that instill the professional
competence and confidence for successful ca eers. We attend to each
student’s holistic development and growth—intellectually, experientially,
socially and spiritually. Our vibrant, close-knit learning community
encourages personal involvement and engagement across a breadth of
activities and opportunities, while affording students personal access
from faculty to president.
We remain grounded in the mission and values that have wisely
guided us since our founding. We have a reputation for academic
and professional excellence. We purposefully invest in our campus,
facilities and technologies to continuously enrich student learning as
well as research and residential experiences. We are a critical partner
to our regional community and economy while expanding our footprint
nationally and internationally.
Now more than ever, it is essential that all of us dedicated to Sacred
Heart University speak with a powerful, collective voice about how
we have fashioned a model for Catholic higher education in the 21st
century. These brand guidelines express our common voice and show us
how to speak it.
Sacred Heart University / Brand Style Guide 3
BRAND POSITIONING
BRAND ESSENCE
Our career-focused, liberal arts–based academic programs provide
students with the intellectual and professional fuel they need to build lives
of achievement and value. That’s forward.
Our strategic, entrepreneurial growth—and the capacity for partnerships
that come with it— provides fuel for the economic and cultural
development of the region. That’s leading.
Our intentionally cultivated community—informed by our Catholic
values and defined by its level of inclusion and support—is fuel for civic
engagement and spiritual growth. That’s spirit.
Sacred Heart University / Brand Style Guide 4
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BRAND POSITIONING
SAMPLE WORDS
Note that our brand essence can be defined by the use of “That s
Forward,” “That’s Leading” or “That’s Spirit” or by incorporating words
and phrases in the copy that bring the concept to life. Here are some
sample words that can convey the essence of SHU:
Adjectives: Verbs:
› Envision
› Lead
› Partner
› Innovate
› Create
› Shape
› Respond
› Give
› Energize
› Transform
› Bold
Confident
Visionary
Insightful
Innovative
Leading
Strategic
Effective
Entrepreneurial
Responsive
Nimble
A model for
Emulated
Energetic
Forward
Future-focused
Compassionate
Dynamic
Spirited
Globally minded
Mission-driven
Transformative
Sacred Heart University / Brand Style Guide 5
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COPY TONE AND WRITING
BRAND VOICE
Our communications should capture and balance Sacred Heart’s gravitas
and momentum as a model for the contemporary Catholic teaching
university. Our curricular and administrative innovations have put us in
a position of regional—and, increasingly, national—leadership. But we
have not stopped growing or innovating. We are still a university defined
and animated by our values, our strategic vision and our entrepreneurial
responsiveness to the needs of our students and the demands of
the world in which they must lead good, productive lives. University
communications for all audiences should use words that convey Sacred
Heart’s gravitas or momentum—or, ideally, both.
Our personality portrays a university on the move, vigorous in community
spirit, confident about the national eputation it has earned and
enterprising in its approaches to educational innovation.
Strong Confident
› Vigorous Masterful
› Athletic Respected
Grit Risk-taking
High-Energy Enterprising
Mover and shaker Intention
Engaging
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› Purpose-driven
Spirited Agile
Sacred Heart University / Brand Style Guide 6
COPY TONE AND WRITING
COPYWRITING
A consistent approach to copywriting is critical in creating a positive
impression of Sacred Heart University. Our copy can serve as a compelling
and informative tool that shares in-depth information in a way that inspires
and invites the reader to join this endeavor.
The marketing & communications division is charged by the institution
with providing oversight over all materials that communicate the
University’s brand to internal and external audiences to ensure a
consistent style in content and visual brand elements as well as the
representation of the brand attributes and messaging.
We use Associated Press (AP) style for news releases and newsletters.
A modified version of AP style is used in marketing communications
materials. The order for editing and proofreading decisions at Sacred
Heart should be:
› Legality (official names, trademarks, etc.)
› Sacred Heart University Style Guide
› The Associated Press Stylebook
› Merriam–Webster’s Collegiate Dictionary
Sacred Heart University / Brand Style Guide 7
COPY TONE AND WRITING
HEADLINES
Headlines attract attention and convince readers to continue reading.
Start with your main idea and boil it down to the basics so the headline
is short and to the point. Consider alliteration and clever twists of words.
(Note that guidelines are different for web pages in order to optimize
search engine results; see Digital Branding.)
If your idea is You could write
Alumna Overcomes
From Haiti
Difficult Situation
to Wall Street
to Earn SHU Degree
If your idea is You could write
Choose a Minor
Get in
in Esports
the Game
If your idea is You could write
Our Mission Is
Visionary
Forward-Thinking
Values
Subheads should add information for the reader. For example:
Get in the Game
Choose a Minor in Esports
Sacred Heart University / Brand Style Guide 8
COPY TONE AND WRITING
USE OF FORWARD, LEADING AND SPIRIT
FORWARD, LEADING and SPIRIT are SHU’s strategic themes. Although
you should ensure that your messaging falls within these themes or pillars,
most communications should not use these three actual words in order.
Here are some guidelines for those instances when you would use these
words. In describing academic programs, you can say:
Sacred Heart’s curriculum is a model for how
leading universities respond to the evolving
intellectual interests and professional needs
of their students.
Another useful way to unpack our brand essence is to use
“That’s Forward.”
“That’s Leading.”
or “That’s Spirit.”
as verbal punctuation after a description of something
Sacred Heart does well. For instance:
Sacred Heart offers graduate programs
designed in partnership with regional and
national employers...that’s forward.
But keep in mind that this construction is very easy to overuse. It should
be reserved for only the most promotional communications, such as ads
or postcards promoting new programs, admission events, etc.
Sacred Heart University / Brand Style Guide 9
UNIVERSITY LOGO SYSTEM
A logo is the face and signature of our brand. It unites us as a single
identity and connects the world to our brand as the face of any form of
communication. The more consistent a logo is, the more likely it is to
be remembered.
These guidelines provide direction for how the Sacred Heart University logo
should be used to help unify materials and continue to build the brand.
USAGE RESTRICTIONS ON OFFICIAL SHU LOGOS
Who may use the SHU logos and the ways they may be used are guided
by certain restrictions:
1. Non-varsity sports clubs may use the SHU logo(s) and athletic names
only if they have been officially sponso ed by the University. Any
sponsored club sport that is also a varsity sport must use the word
“club” before the sport name (e.g., “Men’s Club Basketball”). All club
sports have official logos for their use. See page 20
2. Registered student organizations may not use any official SHU logos
within their organization’s logos or marks. Such organizations must then
identify themselves in the following manner: “XXXX is a registered
student organization at Sacred Heart University” or simply “XXXX at
Sacred Heart University.” Note: Registered student organizations are
not permitted to raise funds by reselling licensed products (clothing,
mugs, etc.) featuring the SHU logo or any licensed SHU images. They
may, however, resell licensed products that contain their organization’s
name only. See page 21.
Continued
Sacred Heart University / Brand Style Guide 10
UNIVERSITY LOGO SYSTEM
3. SHU employees and students are not permitted to use the University
name, trademark or logo in the promotion or endorsement of any
political/social movement or candidate for public office or for any
activity not officially sponso ed by the University.
4. Companies that do business with the University are not permitted
to promote their products or advertise their services using SHU logos
and/or trademarks unless specifically granted pe mission to do so by
the University. Such permission is typically granted for a limited time,
and all materials must be approved by SHU. Please see page 17 in
reference to co-branding.
Main Logo Case Uses
NAT’L LOCAL DIGITAL PRINT MOBILE COLLEGES ATHLETICS ACADEMIC
Sacred Heart University / Brand Style Guide 11
UNIVERSITY LOGO SYSTEM
PRIMARY LOGO
This logo is the face and signature of the SHU brand. These guidelines
provide direction for how the Sacred Heart University logo should be
used to help unify materials and continue to build the brand. No custom
logos of any kind should be created without prior approval of marketing &
communications. The primary logo is preferred for all uses, especially on
nationally distributed collateral.
Horizontal
Vertical
Sacred Heart University / Brand Style Guide 12
0.5”
or
50px
UNIVERSITY LOGO SYSTEM
Space Requirements
A mandatory “safe space” around the logo must be incorporated into any
design using the logo. This safe space is equivalent to the height of the
word “UNIVERSITY” on all sides.
Safe Space
Minimum Sizes
0.5”
or
50px
Sacred Heart University / Brand Style Guide 13
UNIVERSITY LOGO SYSTEM
Logo Color Standards
The colors used in the University’s logo treatments are an important
representation of the brand identity. Consistent use of color is
important, following the standards laid out here.
When using the logo on a solid-color background, the logo will be
white. Make sure the background color provides sufficient contrast fo
ADA compliance, especially when the background is multiple colors or
a photograph.
Three-Color
Reversed
One-Color
Photo Overlay
Sacred Heart University / Brand Style Guide 14
UNIVERSITY LOGO SYSTEM
Prohibited Logo Treatments
The primary logo should never be rotated.
Refrain from using the primary logo on top
of a patterned or busy background.
Do not combine logos.
Do not use a two-color logo.
Do not add 3D or other visual effects to the
primary logo
The primary logo should never appear in
an unauthorized color.
Do not combine the primary logo with
graphic elements.
Do not use a white-background logo over a
background of another color.
Do not use a transparent background.
Sacred Heart University / Brand Style Guide 15
CHORAL PROGRAM
UNIVERSITY LOGO SYSTEM
LIMITED USE MARKS
Official SHU Sea
This mark has limited use,
primarily on signage. The stand-
alone seal should not be used
on t-shirts, giveaways, posters,
handouts, etc. It can be used
on high-end engraving, glass
etching and awards with prior
approval from marketing &
communications.
Christmas Wreath Logo
This wreath logo is authorized for
Christmas events only.
ACCEPTED-USE MARKS
Unit Identities
Individual colleges, departments and other units have their own logos,
available in horizontal and vertical designs.
Horizontal with Department/Office itle
Vertical with Department/Office title
Sacred Heart University / Brand Style Guide 16
UNIVERSITY LOGO SYSTEM
Co-Branding Logos
University entities may operate in conjunction with external entities,
such as businesses, nonprofits or gove nment agencies. Those that do
may be granted use of the external entity’s logo in conjunction with
the SHU logo, as approved by marketing & communications. In cases
where SHU is an equal partner, the two logos must be equally sized.
Sacred Heart University / Brand Style Guide 17
UNIVERSITY LOGO SYSTEM
Athletics Logo System
In general, use these terms when referring to SHU athletics:
› Sacred Heart University
› SHU
› Pioneers
› Sacred Heart University Pioneers
› Sacred Heart University Athletics
Primary Logos
The SHU lettermark in ITC Machine Bold is the primary athletics logo and
is only used for athletics. It is available in red and white, depending on
the background you are working with. An approved SHU mark MUST be
on any printed or digital material. Please confer with external affairs for all
logo use in printed or digital material. All logo usage for uniforms, shirts,
etc. should be approved through the equipment room.
Individual Sport Logos
Use the SHU lettermark with the name of the individual sport, both in
ITC Machine Bold. If the red lettermark is used, the team name should
be white. If the white lettermark is used, the team name should be red.
Sacred Heart University / Brand Style Guide 18
UNIVERSITY LOGO SYSTEM
Secondary Logos
These secondary logos should be used in support of the primary
mark—for example, on the back of a shirt or side of a hat. A secondary
logo should not be the only mark.
Ofcial Colors
Printing Purposes
PMS 4655
C0 M26 Y45 K18
Digital/Web Purposes
R210 G166 B124
HEX d2a67c
Printing Purposes
PMS 200
C0 M100 Y65 K15
Digital/Web Purposes
R206 G17 B65
HEX ce1141
Printing Purposes
Process K 35%
C0 M0 Y0 K35
Digital/Web Purposes
R175 G179 B182
HEX afb3b6
Printing Purposes
Process K 85%
C0 M0 Y0 K85
Digital/Web Purposes
R75 G77 B79
HEX 4b4d4f
Sacred Heart University / Brand Style Guide 19
LUB SAILING
Men’s CLUB
UNIVERSITY LOGO SYSTEM
Tertiary Logos
Permitted tertiary logos are the solo Big Red head, Little Red and
Little Red head. These logos should be used in support of the primary
mark—for example, on the back of a shirt or side of a hat. A tertiary
logo should not be the only mark. Use of the Little Red logo is
restricted to Kids Club or youth initiatives.
Single-Color Logos
Single-color logos can be black or PMS Red 200.
Recreation/Club Sport Marks
Club sports may use any athletic primary and secondary marks, adding
“Club” to the logo.
C
Sacred Heart University / Brand Style Guide 20
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˜°˛˝°˙˙ˆ˜
STRONGER
together
OFFICE FOR DIVERSITY & INCLUSION
SACRED HEART UNIVERSITY
BAND & ORCHESTRA PERFORMING ARTS THEATRE ARTS PROGRAM
SACRED HEART UNIVERSITY
CENTER
IDEALAB
SACRED HEART UNIVERSITY
INNOVATE DESIGN ENGINEER APPLY
UNIVERSITY LOGO SYSTEM
Official Branded Entitie
Branded entities, such as NeXReality Lab and Canine Cognition Lab,
have their own logos.
Student Organizations and Official Event
Registered student organizations may not use any official SHU logos o
marks without permission from marketing & communications. Student
organizations may use the specialized Big Red mascot mark with their
organization’s name, if desired.
Alumni
These alumni logos may be used according to the applicable usage for each.
Sacred Heart University / Brand Style Guide 21
UNIVERSITY LOGO SYSTEM
FILE TYPES
Logos are available in EPS, JPG and PNG formats. Each file type has
unique characteristics that make it the best choice for certain applications.
EPS
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Use for:
JPG
Use for:
PNG
Use for:
Can be enlarged to any size
Larger file size
Required by most imprinting vendors
Banners
Signage
Large printed materials
Publications
Embroidery
Video
Cannot be enlarged
Smaller file size for faster upload/download
Microsoft Office
Web applications
Low-resolution previews
Cannot be enlarged
Transparent background
Microsoft Office
Web applications with colored backgrounds
Sacred Heart University / Brand Style Guide 22
COLOR PALETTE
Color is an important tool for creating consistency among communications
materials. A primary palette has been identified for use in all applications.
The consistent use of these colors will infuse the communications materials
with a stronger sense of brand identity.
When appearing in a publication that allows the designation of spot colors,
the Pantone Matching System (PMS) colors are to be used.
Publications that are produced using process colors (CMYK) can reproduce
the Pantone colors closely, although not identically, by specifying the
percentages of the four separations that make up the color.
Because you cannot mix inks on screen, you must mix light. RGB refers to
red, green and blue, the component colors of light. Use the RGB formulas
and/or hexidecimal color codes to mix light for onscreen applications, such
as web and video.
Continued
Sacred Heart University / Brand Style Guide 23
COLOR PALETTE
Primary Palette
Printing Purposes Printing Purposes Printing Purposes
PMS 187 PMS 877 Process K
C0 M100 Y80 K20 C45 M34 Y34 K0 C0 M0 Y0 K100
Digital/Web Purposes Digital/Web Purposes Digital/Web Purposes
R167 G0 B52 R138 G141 B143 R0 G0 B0
HEX a70034 HEX 8a8d8f HEX 000000
Secondary Palette
Printing Purposes Printing Purposes Printing Purposes
PMS DS 213-1 PMS DS 315-1 PMS 471
C100 M87 Y33 K23 C57 M42 Y100 K26 C15 M62 Y100 K2
Digital/Web Purposes Digital/Web Purposes Digital/Web Purposes
R0 G51 B102 R102 G105 B44 R209 G117 B20
HEX 003366 HEX 66692c HEX d17514
Printing Purposes Printing Purposes Printing Purposes
PMS DS 214-5 PMS DS 312-3 PMS 1215
C47 M20 Y0 K0 C43 M25 Y93 K3 C3 M12 Y60 K0
Digital/Web Purposes Digital/Web Purposes Digital/Web Purposes
R129 G178 B229 R156 G162 B67 R248 G218 B128
HEX 81b2e5 HEX 9ca243 HEX f8da80
Sacred Heart University / Brand Style Guide 24
TYPOGRAPHY
Consistent use of typography helps maintain a strong brand identity.
Sacred Heart’s typographic palette consists of two primary font families—
a sans serif font, Avenir, and a serif font, Adobe Garamond Pro.
FONTS
Avenir
Avenir is a versatile font with many different weights that displays well both
in print and digitally. Modern and clean, Avenir is easy to read in both
headlines and body type.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%&(,.;’?)
Light Light Oblique
Book Book Oblique
Medium Medium Oblique
Heavy Heavy Oblique
Black
Black Oblique
Adobe Garamond Pro
Adobe Garamond Pro is a contemporary interpretation of old-style French
roman typefaces. This elegant serif font has become a staple in digital
typography and design.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%&(,.;’?)
Regular Italic
Semibold Semibold Italic
Bold Bold Italic
*DM Sans (Website)
DM Sans is a low-contrast geometric sans serif design, intended for use at
smaller text sizes. DM Sans supports a Latin Extended glyph set, enabling
typesetting for English and other Western European languages.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyzA
0123456789 !@#$%&(,.;’?)A
Regular
Italic
Bold
Bold Italic
Sacred Heart University / Brand Style Guide 25
l
3
SACRED HEART UNIVERSITY
FOLLOW YOUR HEART.
APPLY TODAY.
FAIRFIELD, CONNECTICUT WWW.SACREDHEART.EDU
SHU’s Application Deadlines:
l
December 1 — Early Decision Deadline: A binding
plan for students whose firs choice is SHU after visiting
(virtually or on-campus) and interviewing
l
December 15 — Early Action I Deadline
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February 1 — Early Action II Deadline
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Applications received after February 1 will be considered
as part of our Regular Decision program.
For complete application information and instructions, visit
www.sacredheart.edu/apply
For information on financia assistance, visit
www.sacredheart.edu/sfaincoming
QUESTIONS?
SHU APPLICATION DEADLINES
Sacred Heart University
5151 Park Avenue
Fairfeld, CT 06825
TYPOGRAPHY
TYPOGRAPHY TREATMENT
Consider these basic typography guidelines when designing within the
SHU brand, especially with headlines:
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1
2
3
Use only the typefaces provided. Do not create your own
modifications
When placing a headline over a photo, make sure that the type
is legible.
Use only SHU brand colors.
1
2
Sacred Heart University / Brand Style Guide 26
Sacred Heart University
Department of Athletics
5151
Park Avenue
Fairfield, CT 06825
SacredheartPioneers.com
Big Red
The Pioneer
Mobile: 203.371.7999
bigred@sacredheart.edu
instagram: SHUBigRed
Twitter: SHUBigRed
COLLEGE OF ARTS & SCIENCES
5151 Park Avenue, Fairfield, Connecticut 06825-1000 | (203) 371-7999 | www.sacredheart.edu
UNIVERSITY STATIONERY SYSTEM
5151 Park Avenue, Fairfeld, Connecticut 06825-1000
www.sacredheart.edu
Big Red
˜e Pioneer
Sacred Heart University
203.371.7999
Sacred Heart University Print and Delivery (SHUPAD) produces all
University letterhead and business cards.
› Order business cards through SHUPAD’s digital storefront.
› The letter shop produces mass mailings and consults on design of
mail pieces.
› Order name tags through the campus concierge.
Sacred Heart University / Brand Style Guide 27
DIGITAL BRANDING
SHU branding extends continuity throughout all digital messaging,
including websites, emails and videoconferencing.
WEB STYLING/FONTS
In general, the same guidelines laid out in this document also apply to
the web. Turn to these guidelines for designing everything from links to
testimonials to countdown clocks.
Sacred Heart University / Brand Style Guide 28
DIGITAL BRANDING
SEARCH ENGINE OPTIMIZATION
Search engine optimization is the practice of striving to make sure your
web page appears high in the result pages when someone searches for
information. Search engines base these results on text within a page,
including titles, image captions, headlines and actual body copy.
When we open a web page, we see this: Search engines see this:
You can set up your pages to optimize what search engines see. In copy
and titles, use words or phrases people are likely to use when searching for
your content. Name your image files using wo ds that indicate the topic.
WEBSITE UPDATES
Check your website periodically to make sure it contains the most up-
to-date information. Consider whether you need updates to programs,
departmental recognitions, faculty/staff, social media links, photography
or other content.
Submit web updates, including the applicable URL, to sitefeedback@
sacredheart.edu. Note that you must send course description changes to
the registrar’s office
Sacred Heart University / Brand Style Guide 29
DIGITAL BRANDING
EMAIL BRANDING
If you are looking for a branded email header, please contact the visual
communications department.
WEB ACCESSIBILITY
Refer to the SHU Accessibility Resource Center for extensive information
on creating accessible materials. In particular:
› Don’t rely solely on color to place emphasis on text or a link.
Promote accessibility through other visual elements, such as
bold type.
› Use headers, such as H2/H3, to break content into sections and
help users understand how different information is related. (H1 is
reserved for page titles.)
› Avoid saying “click here” for links. Instead, use descriptive text to
give the context of what is being linked.
› Avoid using ALL CAPS.
› Provide alternate text/captions for images, including emails where
text is within an image.
PRESENTATIONS
For PowerPoint presentations, use the presentation template located on
the marketing & communications website under Voice, Brand & Design.
VIDEO CONFERENCING
Sacred Heart backgrounds for video conferencing are available for download.
Sacred Heart University / Brand Style Guide 30
SOCIAL BRANDING
SOCIAL MEDIA ACCOUNTS
All accounts that represent Sacred Heart University, whether in name or
as a program, group, entity, etc., must be officially egistered with the
office of marketing & communications th ough the social media account
request form. Accounts that are not registered or are no longer active may
be subject to the marketing & communications office fo mally requesting
deletion from all applicable platforms.
If you would like to use the University’s seal or logo for your social
media account, you must request permission first by email t
PAGE/ACCOUNT NAMES
Every account representing SHU in any official capacity must include
“Sacred Heart University,” “SHU” or “Pioneers” in its name.
SOCIAL MEDIA POLICY AND BEST PRACTICES
Before setting up a social media account, consider whether:
› This social media platform is the best way to distribute
information to your audience
› You have enough content for at least two months
› You have the time and resources to manage the account
Find more information, tools and tips in SHU’s Social Media Best Practices guide.
Review the Social Media Acceptable Content Policy for information about
maintaining the tone and content of social media in keeping with SHU’s
mission and core values. The University reserves the right to remove
immediately, and without warning, any post that violates our policy. In
addition, failure to sustain regular content may be subject to the office
of marketing & communications formally requesting deletion from all
applicable platforms.
Sacred Heart University / Brand Style Guide 31
VIDEO | PHOTOGRAPHY
VIDEO
All SHU videos must include four elements: Video Title, Lower Thirds and
Closing Title.
Video Title
Primary video title: The main title of the video must appear in Avenir Black
font. Any subtitles must appear on screen below primary information and
must appear in Adobe Garamond Pro Italic font.
A white line with a 6-point stroke must be on screen to separate main titles
from any and all subtitles. The Official Sac ed Heart University Title Graphic
cannot be three-dimensional and should not spin, flip or b eak apart.
Optional video title: This title is used primarily for Stories from the Heart
videos as well as event recaps and vertical social videos. The font is Acumin
Pro ExtraCondensed.
Sacred Heart University / Brand Style Guide 32
VIDEO | PHOTOGRAPHY
Lower Thirds
All primary information—such as names, prefixes and suffixes—mus
appear in Avenir Black font.
All secondary information—such as job title, graduation year, organization
affiliation, etc.—must appear on sc een below primary information and
must appear in Adobe Garamond Pro Italic font.
The Sacred Heart University Lower Third Graphic must be placed on the
bottom lower third of the screen, cannot be three-dimensional and should
not spin, flip or b eak apart.
Closing Title
All videos must fade to the Official Sac ed Heart University Closing Graphic.
Any additional text must be placed below the on-screen crest and words
“Sacred Heart University.” All text must appear in Avenir Black font.
Sacred Heart University / Brand Style Guide 33
VIDEO | PHOTOGRAPHY
Requesting a photo shoot: All photography requests should be shared
with the University photographer. If the department and marketing &
communications are unable to fulfill such equests, photography partners
and freelancers can be recommended.
Photography on campus: Sacred Heart retains the right to photograph
anyone in public, University-owned spaces (including lectures, classes and
events) without written consent.
SHU photo release form: Photo release forms are required for
identifiable subjects in photo shoots on campus whe e the subject has a
reasonable expectation of privacy (such as private offices and esidential
spaces) and the images will be used for marketing purposes. This form
states that the person being photographed understands their image can
be used by the University for promotional and editorial purposes and they
consent to having their likeness used in this way.
Filming on campus: Because Sacred Heart University is a private campus,
all filming and photography shoots by exte nal organizations require
advance permission. Sacred Heart University reserves the right to refuse
or revoke permission to film or photograph on SHU-owned p operty for
any reason. Professional photographers or filmmakers will not be allowed
on campus without an executed film location applicatio and appropriate
liability insurance in advance of the shoot.
Media requests: Any requests for usage of Sacred Heart University
photography by the media should be made to the office of marketing &
communications. By granting permission, Sacred Heart University is not
endorsing the third-party requestor in any way. We also retain the right
to deny a request from any outlet or publication that goes against the
mission and values of the University.
Any photography requests pertaining to athletics and sporting events
should be directed to the office of athletic communication .
Photo credits should state Sacred Heart University.
Sacred Heart University / Brand Style Guide 35
THE SACRED HEART UNIVERSITY
THEATRE ARTS PROGRAM PRESENTS
MUSIC BY LYRICS BY
MARVIN HAMLISCH EDWARD KLEBAN
BOOK BY
JAMES KIRKWOOD JR. AND NICOLAS DANTE
APRIL 7 - 9 AT 8PM APRIL 10 AT 3PM
For tickets and more information,
call the box ofce at 203.371.7908
or visit edgertoncenter.org
New Student
Convocation
WEDNESDAY, SEPTEMBER 8
4:30 P.M.
CHAPEL QUAD
Reception with performances from the Choir and
Band will immediately follow on Chapel Quad
Appropriate attire is expected.
Faculty and sta are not required to wear academic regalia since
there will not be a faculty/sta procession.
Masks are recommended but not required
GET YOUR SEASON TICKETS NOW!
WWW.SACREDHEARTPIONEERS.COM
FOLLOW
THE PIONEERS!
@SHUBigRed
SIGNAGE
Campus signage is coordinated to present a unified brand image.
POSTERS
To order event posters, fill out an Event Poster Request Form.
DIGITAL SIGNAGE
The digital signage on campus refers to the television monitors displaying
events and messages. This includes the monitors located in all hallways
and the video wall display in the Edgerton Plaza. All requests must go
through the office of marketing & communication .
Submit a Digital Signage Form to ask that a message be added. Contact
the office of marketing & communication with any questions.
Sacred Heart University / Brand Style Guide 36
CONTACT
Division of Marketing & Communications Resources and Staff Directory
This brand style guide is intended to aid the Sacred Heart University
community in understanding how to reflect the SHU brand in all written
and visual materials. The way our brand is expressed—the look, feel and
tone of communications—helps convey a common voice about SHU’s
mission and vision.
Please follow these guidelines in your communications both within the
University and in the larger external community. If you have any questions,
please contact the division of marketing & communications.
Sacred Heart University / Brand Style Guide 37
