GANDHI INSTITUTE OF TECHNOLOGY AND MANAGEMENT(GITAM)
(Deemed to be University)
VISAKHAPATNAM * HYDERABAD * BENGALURU
Accredited by NAAC with A
+
Grade
REGULATIONS AND SYLLABUS
OF
BBA
(for 2020-21 admitted batch)
Bachelor of Business Administration (BBA)
(W.e.f 2020-21 admitted batch)
1.0.REGULATIONS
1.1. ADMISSION
Admission into BBA program of GITAM (Deemed to be University) is governed by GITAM
(Deemed to be University) admission regulations.
1.2.ELIGIBILITY CRITERIA
A minimum of 50% of marks in Pre-University / Higher Secondary / 10+2 / Intermediate
examination in any discipline or equivalent from any recognized Board or Council.
Qualified in UGAT or GAT or qualified in GIM Online Test (GOT) conducted by GITAM
Institute of Management, GITAM (Deemed to be University
ACADEMIC REGULATIONS
MEDIUM OF INSTRUCTION
The medium of instruction (including examinations and project reports) shall be English.
1.3 REGISTRATION
Every student has to register himself/herself for each semester individually at
the time specified by the Institute / University.
1.4 ATTENDANCE REQUIREMENTS
A student whose attendance is less than 85% in all the courses put together in any semester
will not be permitted to attend the end- semester examination and he/she will not be allowed
to register for subsequent semester of study. He/she has to repeat the semester along with
his/her juniors.
However, the Vice Chancellor on the recommendation of the Principal
/ Director of the University College / Institute may condone the shortage of attendance to the
students whose attendance is between 66% and 74% on genuine medical grounds and on
payment of prescribed fee.
EVALUATION
The assessment of the student’s performance in a theory course shall be based on two
components: Continuous evaluation (40 marks) and semester end examination 60 marks
A student has to secure an aggregate of 40% in the course in the two components put together
to be to be declared to have passed the course,subject to the condition that the candidate must
have secured a minimum of 24 marks (ie.40%)in the theory components at the semester –end
examination.
Practical/project work/industrial training /Viva Voce/Seminar/
Professional competency development courses etc are completely assessed under
continuous evaluation for a maximum of 100 marks, and a student has to obtain a minimum
of 40% to secure pass grade. Details of the assessment are as follows
S.
№.
Component Of
Assessment
Marks
Allotted
Type Of
Assessment
Scheme Of Examination
.
Theory
Total
40
Continuous
Evaluation
(i) Mid Semester examinations:
Two mid examinations will be conducted for 20
marks each.
Better of two will be considered for final 20
marks.
If the student is absent for one Mid exam, the marks
secured in the other mid exam will be considered as
final marks.
No re examinations will be conducted under any
circumstances except exceptional cases as approved
by the HOI.
(ii) Coursera course/on line Course : 10 marks.
(student need to complete respective subject wise
Coursera course/ on line course listed by GIM
through online and required to submit the course
completion certificate. Up on which student need to
give presentation/viva for awarding marks up to 10)
(iii) Class room Presentations/Seminars and Case
analysis//workshop/training/Assignments/
survey/project work : 10 marks.
60
Semester- end
Examination
The semester-end examination in theory subjects:
60 marks.
Note: In respect of courses having practical’s,
theory examination shall be for 40 marks and
practical exam for 20 marks.
100
Practicals (Tally
/ Excel)
100
Continuous
Evaluation
i) Forty (40) marks for lab performance, record and
viva-voce
ii) Sixty (60) marks for two tests of 30 marks each
(one at the mid-term and the other towards the end of
the semester) conducted by the
concerned lab Teacher.
2.
Viva Voce at the
end of each
semester
50
Viva Voce
Viva at the end of each Semester shall be on all
courses of that Semester and Industrial visits of that
Semester.
3.
Social Project/
rural project at the
end first year for
20-30 days
50
Project
Evaluation
The student has to do a social project for a period of
20-30 days during first year by choosing any
Social/Rural issue/problem.
Project Report : 30 marks Viva Voce : 20 marks
4.
Company Project
Report/ Venture
Planning /
Business Plan 6
weeks) at
the end of IV
semester
100
Project/plan
Evaluation
ii. (i) Project/plan Seminar:50
(ii) Project/plan Evaluation: 50
5.
Comprehensive
Viva
100
Viva-Voce
Comprehensive Viva on all the Courses of Study,
minor project and industrial visits of I to VI
semesters.
6.
Current Business
Affairs
50
Continuous
Evaluation
i. Group Discussion:
Best two out of three :20Marks
ii. Online Tests: Best six out of eight: Marks
30
7.
Soft Skills
50
Continuous
Evaluation
Objective type tests: Best two scores out of
three: Marks 50
8.
Business
Simulation
100
Internal
Evaluation
Lab exercise-oriented paper
9.
Families in
Business
100
Internal
Evaluation
a. Independent Research Paper: Student should select
any family firm (First or Second Generation)
either from their locality or elsewhere.(50 Marks)
b. Seminar Paper Presentation: Seminar Paper should
be between 2500 to 3500 words and present the
same.(25 Marks)
c. Assignment Preparation from the lead case
studies.(15 Marks)
d. Innovativeness in selecting and presenting the
topic.(10 Marks)
Assessment Procedure Professional competency development courses
S. No.
Course
Code
Course
Total
Credits
Marks
Evaluation
1.
MBA372
Coursera Course
1
50
Will be evaluated on submission of course
completion certificate by the student. Marks
will be awarded based on the student
performance in the respective Coursera
Course and presentation thereon.
2.
MBA370
Yoga
1
50
Attendance- 5 Marks
Viva- 5 Marks
Practical Exercises- 40
3.
MBA358
CBA(Current
Business
Affairs)Starts
from the 3rd
Semester
4 crdts
*
4 sems)
200
GD and Online quizzes
4.
MBA360
Soft Skills
2
100
Class Activity: Class activities will be
conducted for 10 marks each and best two
out of the three will be taken into
consideration (20 marks)
Online Test: Online tests will be conducted
for 10 marks each and best two out of the
three will be taken into consideration (20
marks)
Classroom participation:5 marks
Attendance:5 marks
5.
MBA362
BEC
2
100
As per the British Council norms
6.
MBA364
General
Book
Review
1
50
Self Study& Presentation of the review –
evaluated by Internal panel members
7.
MBA366
Management
Book Review
1
50
Self Study& Presentation of the review –
evaluated by Internal panel members
8.
VDC 111
V e n t u r e
Discovery
02
100
Internal assessment as per
VDC Guidelines/regulations
TOTAL
18
700
8.0 RETOTALLING, REVALUATION & REAPPEARANCE AS PER NEW REFORMS
9.1 Retotaling of the theory answer script of the semester-end examination is permitted on
request by the student by paying the prescribed fee within one week after the announcement of
the results.
9.2 Revaluation of the theory answer scripts of the semester-end examination is permitted on
request by the student by paying the prescribed fee within one week after the announcement of
the result.
9.3.1 A student who has secured ‘F’ grade in a theory course shall have to reappear at the
subsequent Semester - end examinations held for that course.
9.3.2 A student who has secured ‘F’ grade in Project work/industrial training etc shall have to
improve his/her report and reappear for viva voce with the juniors for the first two years,
whereas the final year student will appear for re-examination at the instant special examination.
9.4 Provision for Answer Book Verification & Challenge Evaluation:
If a student is not satisfied with his/her grade after revaluation, the student
can apply for, answer
book verification on payment of prescribed fee for each course within one week after
announcement of revaluation results.
9.4.1 After verification, if a student is not satisfied with revaluation marks/ grade awarded, he/she
can apply for challenge valuation within one week after announcement of answer book
verification result/ two weeks after the announcement of revaluation results, which will be
valued by the two examiners i.e., one Internal and one External examiner in the presence of the
student on payment of prescribed fee. The challenge valuation fee will be returned, if the
student is succeeded in the appeal with a change for a better grade.
9.5 Supplementary Examinations & Special Examinations:
9.5.1 The odd semester supplementary examinations will be conducted on daily basis after
conducting regular even semester examinations in April/May.
9.5.2 The even semester supplementary examinations will be conducted on daily basis after
conducting regular odd semester examinations during Oct/Nov.
9.5.3 A student who has completed his/her period of study and still has “F” grade in final
semester courses is eligible to appear for Special Examination normally held during summer
vacation.
10. Promotion to the Next Year of Study
9.6.1 A student shall be promoted to the next academic year only if he/she completes the
academic requirements of 60% of the credits till the previous academic year.
9.6.2. Whenever there is a change in syllabus or curriculum he/ she has to continue the course
with new regulations after detention as per the equivalency established by the BoS to continue
his/her further studies.
10.11 The courses like Workshop, Industrial tour and Industrial training are to be considered
in supplementary exams.
10.12 A student who has secured ‘F’ Grade in project work / Industrial Training shall be
permitted to submit the report only after satisfactory completion of the work and viva-voce
examination.
11. Repeat Continuous Evaluation:
A student who has secured ‘F’ grade in a theory course shall have to reappear at the
subsequent examination held in that course. A student who has secured ‘F’ grade can
improve continuous evaluation marks upto a maximum of 50% by attending special instruction classes
held during summer.
12.1 A student who has secured ‘F’ grade in a practical course shall have to attend Special
Instruction classes held during summer.
12.2 A student who has secured ‘F’ grade in a combined (theory and practical) course shall
have to reappear for theory component at the subsequent examination held in that course.
A student who has secured ‘F’ grade can improve continuous evaluation marks upto a
maximum of 50% by attending special instruction classes held during summer.
12.3 The Repeat Continuous Evaluation (RCE) will be conducted during summer vacation for
both odd and even semester students. A can student can register a maximum of 4 courses.
Biometric attendance of these RCE classes has to be maintained. The maximum marks in
RCE be limited to 50% of Continuous Evaluation marks. The RCE marks are considered
for the examination held after RCE except for final semester students.
12.4 RCE for the students who completed course work can be conducted during the academic
semester. The student can register a maximum of 4 courses at a time in slot of 4 weeks.
Additional 4 courses can be registered in the next slot.
12.5 A student is allowed to Secial Instruction Classes (RCE) ‘only once’ per course.
10.0 SPECIAL EXAMINATION
A student who has completed the stipulated periods of study for the BBA program and still
has failure grade ‘F’ in not more than Four theory courses, excluding practical examination
and Project viva, may be permitted to appear for special examinations, which shall be
conducted during the summer vacation at the end of the last academic year.
11.0 BETTERMENT OF GRADES
Students who secured second class or pass who wish to improve their grades will be permitted
ONLY ONCE to improve their grades at the end the program.
1. Candidates who have passed all the courses of a program within the stipulated period of
study and who have obtained a Pass or Second Class only are eligible for Betterment of
Grades
2. Candidates who have already secured First Class or First Class with Distinction are not
eligible for betterment of Grades.
3. Candidates who have completed the program of study beyond the stipulated period of study
i.e. through Special examinations or subsequently, are not eligible for betterment of Grades
4. Betterment of Grades is permitted only through appearance of the theory examinations.
5. Betterment of Grades is permitted only once, at the end of the program of study,
simultaneously along with Special examinations.
6. Candidates can appear for betterment at one course, across the semesters, for the number of
semesters they have studied. i.e. a Six semester BBA student can appear for betterment in any
Six courses of study.
7. The better Grade secured either in the first or betterment appearance shall be considered as the
final Grade.
8. New Grade Card/PC shall be issued to candidates who have improved their Grades/Class
after submitting the old Grade Card/PC.
9. The date, month and year of the declaration of betterment result shall be printed on the Grade
Card/PC
10. Betterment marks shall not be taken into consideration for award of ranks, prizes, and
medals.
11. Candidates have to pay a betterment fee as prescribed by the University.
12. Betterment of Grades is permitted ‘only once’, immediately after completion of the
program of study
13. The rules & regulations framed by the University from time to time shall be applicable.
12.0 GRADING SYSTEM
12.1 Based on the student performance during a given semester/ trimester, a final
letter grade will be awarded at the end of the trimester/semester in each course. The
letter grades and the corresponding grade points are as given in Table 3.
Table 3: Grades & Grade Points
Sl.No.
Grade
Grade Points
Absolute Marks
1
O (outstanding)
10
90 and above
2
A+ (Excellent)
9
80 to 89
3
A (Very Good)
8
70 to 79
4
B+ (Good)
7
60 to 69
5
B (Above Average)
6
50 to 59
6
C (Average)
5
45 to 49
7
P (Pass)
4
40 to 44
8
F (Fail)
0
Less than 40
9
Ab(Absent)
0
-
12.2 A student who earns a minimum of 4 grade points (P grade) in a course is declared to have
successfully completed the course, and is deemed to have earned the credits assigned to that course,
subject to securing a GPA of 5 for a pass in the semester.
This is applicable to both theory and practical papers. In the case of project Report (dissertation)
and Vice-Voce also, the minimum pass percentage shall be 40%.
13.0 GRADE POINT AVERAGE
13.1 A Grade Point Average (GPA) for the semester/trimester will be calculated according to the
formula:
Σ [ CxG ] GPA =
Σ C
Where
C = number of credits for the course,
G = grade points obtained by the student in the course.
13.2 GPA is awarded to those candidates who pass in all the subjects of the semester/trimester. To
arrive at Cumulative Grade Point Average (CGPA), a similar formula is used considering the
student’s performance in all the courses taken, in all the semesters/trimesters up to the particular
point of time.
13.3
CGPA required for classification of class after the successful
completion of the program is shown in Table 4.
Table 4: CGPA required for award of Class
Distinction
≥ 8.0*
First Class
≥ 6.5
Second Class
≥ 5.5
Pass
≥ 5.0
* In addition to the required CGPA of 8.0, the student must have
necessarily passed all the courses of every semester in first attempt.
14.0 ELIGIBILITY FOR AWARD OF THE BBA DEGREE
14.1 Duration of the program:
A student is normally expected to complete the BBA program of six semesters within three years.
If due to some unavoidable circumstances that is not possible, a student may extend and complete
the program in not more than five years including study period.
14.2 However the above regulation may be relaxed by the vice chancellor in individual cases for
cogent and sufficient reasons.
14.3 A student shall be eligible for award of the BBA degree if he or she fulfills the following
conditions.
i) Registered and successfully completed all the courses and projects.
ii)
Successfully acquired the minimum required credits as specified
in the curriculum within the stipulated time.
iii) Has no dues to the Institute, Hostels, Libraries, NCC/NSS, etc. and,
iv) No disciplinary action is pending against him/her
14.4 The degree shall be awarded after approval by the Academic Council
15. PEDAGOGY
The class room pedagogy is customized by individual faculty to enhance the learning experience,
which is dependent on the course and the degree of absorption by students. It has been proven that
the degree of absorption is directly proportional to self-learning or preparedness before the
classroom sessions and the interactions during the classes. Knowledge thus gained builds a strong
long-lasting foundation. Typically class room pedagogy ranges from instructions, simulations,
case discussions, role plays, etc. Simulations and case discussions are adopted extensively across
the curriculum, to supplement class room instructions/lectures.
15.1 Experiential Learning
Rather than giving cut flowers to students, at GITAM Institute of Management we would prefer
to teach them how to grow their own plants. Practical field-based experiential learning enhances
class-room instructions and links theory to practice, which is highly emphasized in this
curriculum. Outbound Program, NGO Projects, Summer Internship, Social & Rural Projects and
Industry Visits are integral parts of the field- based program, some of which are listed below.
15.2 Interaction with CEOs
Classrooms can teach how a bee looks, but to taste honey one should venture into the fields. At
GITAM Institute of Management we endorse this learning philosophy by inviting senior leaders from
the business arena and by conducting industrial visits, which can help connect and reinforce class
work with real world solutions.
15.3 Guest and Visiting Faculty
Senior executives from corporate are invited periodically to serve as guest and visiting faculty.
Attendance for guest lectures is mandatory. Students are required to submit a reflective report about
each guest lecture to their respective faculty member.
15.4 Industrial Visits
Industry visits are organized with an aim to simulate thought process and questions that help clarify
the reasoning or justification of a particular style of doing things. Students should have an eye-
for-detail and ask questions in their area of interest/discipline within the industry, and ensure they
are answered by the executive. Students shall make no less than one industrial visit in each
semester. A brief account of the visits shall be prepared and produced at the semester-end viva.
16.0 SEMESTER END EXAMINATIONS
16.1 Examinations
Examinations are not the end, but a launching platform into a brighter future. The knowledge gained
during the semester is tested through the semester end-examinations. Violation of norms regarding
behavior in the examination hall will attract severe penalty. Students found copying in the
examination halls will have one grade point less or asked to leave the programme basing on the
consequences.
16.2 Examination Duration
The duration of each semester end-examination shall be for 3 hours. In case of courses having
practicals, the duration of the theory exam shall be for 2 hours and the practical for an additional
hour..
The medium of semester end examination for all the courses shall be English with the exception of
languages (other than English)
16.3 Examination pattern
A. The following shall be the structure of the question papers of different courses with case Analysis
S.No.
Pattern
Marks
1.
Section A : Ten questions each carry 2 marks
10 X2= 20
marks
2.
Section B : Five Essay type questions
(either or choice Questions from each unit)
5 X6 = 30
marks
3.
Section C : One Case let
(not more than 200 words)
1X10 =10
marks
Total
60 marks
B. The following shall be the structure of question paper for courses with numerical problems.
S.No.
Pattern
Marks
1.
Section A : Ten questions each carry 2 marks (
both theory / problems)
10 X 2 marks = 20
marks
2.
Section B : Problems/Theory
(either or choice Questions from each unit)
5 X 8 = 40marks
Total
60 marks
C. The following shall be the structure of question paper for all the other theory courses
S.No.
Pattern
Marks
1.
Section A : Ten questions each carry 2 marks
10 X 2 marks = 20 marks
2.
Section B : Five Essay type questions (either
or choice Questions from each unit)
5 X 8 = 40 marks
Total
60 marks
16.4 VIVA VOCE
The Composition of Viva-Voce Board for Semester end/Year end consists of:
Program Coordinator : Chairman
One Senior Faculty from the Institute / Practitioner : Member
The Comprehensive Viva-Voce Board consists of
Director/Dy. Director : Chairman
One Senior Faculty from the Institute : Member
Program Coordinator : Convener
Senior Faculty/Practioner : Member
SEMESTER– I
S.
№.
Code
№.
Title of the
Course
Level of
course
Theory
Practical
Credits
Internal
Assess-
ment
Marks
External
Assess-
ment
Marks
Total
Marks
1.
GEL 131
Communicative
English
Foundation
Compulsory
3
-
3
40
60
100
2.
MBG121*
MS Office & IT
Foundation
Compulsory
2
2
3
100
-
100
3.
MBG103
Business
Economics
Foundation
Compulsory
3
-
3
40
60
100
4.
MBG105
Financial
Accounting
Foundation
Compulsory
4
-
4
40
60
100
5.
MBG107
Business
Mathematics
Foundation
Compulsory
4
-
4
40
60
100
6.
MBG109
Indian Business
Environment
Foundation
Compulsory
3
-
3
40
60
100
7.
MBA191
Semester End
Viva
Core Skill
Building
-
-
1
50
-
50
TOTAL…
19
02
21
290
360
650
PROFESSIONAL COMPETENCY DEVELOPMENT COURSES IN SEMESTER-1
S.
№.
Code
№.
Title of the
Course
Theory
Practica
l
Credits
Internal
Assessment
Marks
External
Assessment
Marks
Total
Marks
1
MBA 372
Coursera
Course*
-
2
1
50
-
50
The student can choose a coursera course from the courses listed and complete the course through
online and required to submit the course completion certificate for awarding marks up to 50.
Note-Professional Competency Development courses will be added in the 6
th
Semester
2.0.PROGRAM EDUCATIONAL OBJECTIVES (PEOs)
1. The three year BBA program aims at developing a student’s intellectual ability, executive
personality and management skills through an appropriate blending of business and general
education.
2. The program assists the student in understanding and developing the unique leadership qualities
required for successfully managing business functions in an organizational unit or an enterprise.
3. The program also seeks to prepare students for higher education in business at home and abroad.
3.0. PROGRAM OUTCOMES(POs)
At the end of the program the students would be able to
PO1
Acquire adequate knowledge through principles, theories and models of business
management, Accounting, Marketing, Finance, IT, Operations and Human
Resource.
PO2
Demonstrate proficiency for Business Communication for effective and professional
business management.
PO3
Acquire employability skills through practical exposure of IT and its usage in
different domains of management.
PO4
Analyze and comprehend the applicability of management principles in solving
complex business challenges.
PO5
Develop entrepreneurial skills among the students, to venture out their own domain
proficiencies.
PO6
Build a perspective about global competitive environment including socio-cultural,
technical and sustainability issues.
PO7
Develop leadership skills to achieve the individual, group and organizational goals.
PO8
Appreciate the importance of ethics in decision-making and inculcate the spirit of
social responsibility.
PO9
Comprehend the applicability of management principles in the situations pertaining
to global business world.
PO10
Illustrate various concepts, theories and models in the functional areas of business to
face the challenges of changes.
PO11
Apply business analytics in different functional area for organizational effective
results.
PO12
Interpret the legal environment and its dynamics to various business operations for
effective end-results.
PROGRAM SPECIFIC OUTCOMES(PSOs):
PSO1
Utilize the tools such as Excel, SPSS, R, Weka and Tableau to solve business analytics
problem.
PSO2
Analyze, design and develop solutions to a business problem
PSO3
Apply analytics techniques to analyze and interpret the data.
4.0.STRUCTURE OF THE PROGRAM:
4.1. 3.0 STRUCTURE OF THE PROGRAM
4.1 The Program Consists of
i) Foundation Courses (compulsory) which give general exposure to a student in
communication and subject related area.
ii) Core Courses (compulsory).
iii) Discipline centric electives which
a) are supportive to the discipline
b) give expanded scope of the subject Intra Departmental Electives
c) give inter disciplinary exposure
d) Nurture students skills
Inter Departmental Electives
iv) Open electives - which are of general nature and unrelated to the discipline to expose
the student in areas such as general knowledge, personality development, economy, civil society,
governance etc.
4.2 Each course is assigned a certain number of credits depending upon the number of contact
hours (lectures & tutorials) per week.
4.3 In general credits are assigned to the courses based on the following contact hours per
week per semester
• 1 credit for each lecture/tutorial hour per week
• 1 credit for 2 hrs of practical per week
• 2 credits for three or more hours of practical per week
4.4 Range of credits
Name of the course
Range of
credits
Theory
2 to 6
Practical’s
2 or 3
Project work
1 to 5
Professional competency development course
1 or 2
Viva voce
1 or 2
Seminar
1 or 2
4.5 The BBA program comprises of six semesters spread across three academic years of study.
The three year Program consists of fundamental knowledge about business, core courses and
skill development courses (Electives) along with professional competency development
courses.
Table-1
Description of the courses
Total Credits
offered
Compulsory credits
required to complete the
program
Foundation Courses
37 Credits
37 Credits
Core courses
60 Credits
60 Credits
Elective Courses
48 Credits
24 Credits
Professional Competency
Development courses
15 Credits
12 Credits
Total…..
161 Credits
132 Credits
NOTE:
1. A student has to earn a total of 121credits out of 161Credits in Foundation, Core and Elective
Courses which are compulsory courses.
2. A Student has to secure 12 out of 15 credits in Professional Competency Development
Courses.
3. A minimum of 132 Credits out of 161credits are compulsory to complete the program and for
awarding of the degree.
Every course offered as part of the curriculum, has been carefully picked and the course objectives
clearly defined, based on the competency outcome that is expected to be delivered by the end of
the course. Credits are assigned to a course, depending on the effort that is required to teach the
laid out course objectives and the effort expected from students. One credit is represented by 1
hour of contact class interactions per week.
NOTE: GITAM Institute of Management reserves the right to change the total credits/courses offered
without prior notice.
4.6 Semester wise course structure
SEMESTER– I
S.
№.
Code
№.
Title of the
Course
Level of
course
Theory
Practical
Credits
Internal
Assess-
ment
Marks
External
Assessment
Marks
Total
Marks
1.
GEL 131
Communicative
English
Foundation
Compulsory
3
-
3
40
60
100
2.
MBG121*
MS Office & IT
Foundation
Compulsory
2
2
3
100
-
100
3.
MBG103
Business
Economics
Foundation
Compulsory
3
-
3
40
60
100
4.
MBG105
Financial
Accounting
Foundation
Compulsory
4
-
4
40
60
100
5.
MBG107
Business
Mathematics
Foundation
Compulsory
4
-
4
40
60
100
6.
MBG109
Indian Business
Environment
Foundation
Compulsory
3
-
3
40
60
100
7.
MBA191
Semester End
Viva
Core Skill
Building
-
-
1
50
-
50
TOTAL…
19
02
21
290
360
650
· 100% Internal Assessment
PROFESSIONAL COMPETENCY DEVELOPMENT COURSES IN SEMESTER-II
S.
№.
Code
№.
Title of the
Course
Theory
Practica
l
Credits
Internal
Assessment
Marks
External
Assessment
Marks
Total
Marks
1
MBA 372
Coursera*
course
-
2
1
50
-
50
*the student need to choose a coursera course from the GITAM University listed courses, and required
the complete the course through online and submit the course completion certificate for awarding
marks up to 50.
Note-Professional Competency Development courses will be added in the 6
th
Semester
SEMESTER – II
S.
№.
Code
№.
Title of the
Course
Level of
course
Theory
Practical
Credits
Internal
Assess-
ment
Marks
External
Assess-
ment
Marks
Total
Marks
1.
MBG102/
MBG104/
MBG106/
MBG108
Telugu/Sanskrit/
Hindi/Special
English* (Second
Language)
Foundation
Compulsory
3
-
3
40
60
100
2.
MBG110
Principles and
Practice of
Management
Core
3
-
3
40
60
100
3.
MBA102
Self Awareness&
Personality
Development
Foundation
Compulsory
3
-
3
40
60
100
4.
MBA104
Cost and
Management
Accounting
Core
4
-
4
40
60
100
5.
MBG112
Business Statistics
Foundation
Compulsory
3
-
3
40
60
100
6
MBA106
Innovation By
Design
Core
3
-
3
40
60
100
7.
MBA192
Semester end Viva
Core Skill
Building
-
1
1
50
-
50
TOTAL…..
19
01
20
290
360
650
** Note: The Student has to do a Social Project/Rural Project for a period of 20-30 days during
First year, carrying 1 credit which will be shown in III Semester . The student can study/analyze
any social/rural issues or challenges in form of survey and needs to submit a report . A Viva will
be conducted for awarding marks.
Note –Special English is offered only to foreign nationals.
PROFESSIONAL COMPETENCY DEVELOPMENT COURSES IN SEMESTER-II
S.
№.
Code
№.
Title of the
Course
Theory
Practica
l
Credits
Internal
Assessment
Marks
External
Assessment
Marks
Total
Marks
1
MBA370
Yoga &
Meditation
-
2
1
50
-
50
VDC 111
Venture
Discovery
2
2
100
100
Total
2
2
3
150
150
Note-Professional Competency Development courses will be added in the 6
th
Semester
SEMESTER – III
S.
№.
Code
№.
Title of the
Course
Level of
course
Theory
Practical
Credits
Internal
Assess-
ment
Marks
External
Assess-
ment
Marks
Total
Marks
1.
MBG201
Indian Heritage &
Culture
Foundation
Compulsory
2
-
2
40
60
100
2.
MBG203
Business
Communication
Core
2
-
2
40
60
100
3
MBG231*
MS Excel
Foundation
Compulsory
2
1
3
100
100*
4
MBG205
Human Resource
Management
Core
3
-
3
40
60
100
5.
MBA201
Fundamentals of
Entrepreneurship
Core
3
-
3
40
60
100
6.
MBG207
Marketing
Management
Core
3
-
3
40
60
100
7.
MBA291**
Social Project/
Rural Project
Core Skill
Building
-
50
-
50
8.
MBA293
Semester End
Viva
Core Skill
Building
50
-
50
TOTAL…..
15
03
18
400
300
700
*100% Marks Internal
PROFESSIONAL COMPETENCY DEVELOPMENT COURSES IN SEMESTER-III
S.
№.
Code
№.
Title of the
Course
Theory
Practica
l
Credits
Internal
Assessment
Marks
External
Assessment
Marks
Total
Marks
1.
MBA358
Current
Business
Affairs
(CBA)*
2
50
-
50
2.
MBA360
Soft skills
-1
-
2
1
50
-
50
3.
MBA362
BEC
2
2
-
100
100
CBA courses across 4 semesters carry 4 credits to be shown in VI semester only.
* Note-Professional Competency Development Courses will be added in the 6
th
Semester
SEMESTER – IV
S.
№.
Code
№.
Title of the
Course
Level of
course
Theory
Practical
Credits
Internal
Assess-
ment
Marks
External
Assess-
ment
Marks
Total
Marks
1.
MBG202
Environmental
Science
Foundation
Compulsory
3
-
3
40
60
100
2.
MBG204
Banking Theory &
Practice
Core
3
-
3
40
60
100
3.
MBA202
Organizational
Behavior
Core
3
-
3
40
60
100
4.
MBA204
Sales and
Distribution
Management
Core
3
-
3
40
60
100
5.
MBA206
Business Laws
Core
4
-
4
40
60
100
6.
MBG206
Financial
Management
Core
4
-
4
40
60
100
7.
MBA292
Semester End Viva-
Voce
Core Skill
Building
-
1
1
50
-
50
TOTAL….
20
1
21
290
360
650
PROFESSIONAL COMPETENCY DEVELOPMENT COURSES IN SEMESTER-IV
S.
№.
Code
№.
Title of the
Course
Theory
Practica
l
Credits
Internal
Assessment
Marks
External
Assessment
Marks
Total
Marks
1.
MBA358
C u r r e n t
B u si n e ss A
f f a i r s
(CBA)*
2
50
-
50
CBA courses across 4 semesters carry 4 credits to be shown in VI semester only.
Note : Student has to do internship in any organization/company for a period of 6 weeks during
the summer at end of second year for 2 credits. Credits will be shown in V Semester.
SEMESTER – V
S.
№.
Code
№.
Title of the
Course
Level of
course
Theory
Practical
Credits
Internal
Assess-
ment
Marks
External
Assess-
ment
Marks
Total
Marks
1.
MBA301
Business Plan
Preparation
Core
3
-
3
40
60
100
2.
MBG301
Production &
Operations
Management
Core
3
-
3
40
60
100
3.
MBA341
Consumer
Behavior
Elective
Discipline
Centric
3
-
3
40
60
100
4.
MBA343
Logistics and
Supply Chain
Management
Elective
Discipline
Centric
3
-
3
40
60
100
5.
MBA345
Stock Market
Operations
Elective
Discipline
Centric
3
-
3
40
60
100
6.
MBA347
Indian Financial
System
Elective
Discipline
Centric
3
-
3
40
60
100
7.
MBA349
Human Resource
Development
Elective
Discipline
Centric
3
-
3
40
60
100
8.
MBA351
Performance
management
Elective
Discipline
Centric
3
-
3
40
60
100
9.
MBA353
Social
Entrepreneurship
Elective
Discipline
Centric
3
3
40
60
100
10.
MBA355
Family Business
Management
Elective
Discipline
Centric
3
3
40
60
100
11.
MBA391*
Industrial Project
Report & Viva-
voce
Core Skill
Building
-
2
2
100
-
100
12.
MBA393
Semester End Viva
Core Skill
Building
-
1
1
50
-
50
TOTAL …
30
03
33
550
600
1150
Note: The student has to earn 21 credits out of 33 credits offered in 5
th
Semester
In case of electives, the student has to earn 12 (4 courses with 3 credits each) compulsory credits
out of a maximum of 24 credits.
The student has to choose one out of two electives in the following four elective pairs: The
Minimum No. of Students for each elective should be 20.
I. MBA353: Social Entrepreneurship or MBA355: Family Business Management
II. MBA341: Consumer Behavior or MBA 343: Logistics and Supply Chain Management
III. MBA 345:Stock Market Operations or MBA 347: Indian Financial System
IV. MBA 349: Human Resource Development or MBA 351:Performance management.
PROFESSIONAL COMPETENCY DEVELOPMENT COURSES IN SEMESTER- V
S.
№.
Code
№.
Title of the
Course
Theory
Practica
l
Credits
Internal
Assessment
Marks
External
Assessment
Marks
Total
Marks
1.
MBA358
Current
Business
Affairs
(CBA)
2
50
-
50
2.
MBA374
Soft skills-
2
-
2
1
50
-
50
3.
MBA364
General
Book
Review
1
1
50
-
50
CBA courses across 4 semesters carry 4 credits to be shown in VI semester only.
Note-Professional Competency Development courses will be added in the 6
th
Semester
SEMESTER – VI
S.
№.
Code
№.
Title of the
Course
Level of
course
Theory
Practical
Credits
Internal
Assess-
ment
Marks
External
Assess-
ment
Marks
Total
Marks
1.
MBA302
Contemporary
Business Models
Core
3
-
3
40
60
100
2.
MBG304
E-Commerce
Core
3
-
3
40
60
100
3.
MBA342
Customer
Relationship
Management
Elective
Discipline
Centric
3
-
3
40
60
100
4.
MBA344
Advertising and
Brand
Management
Elective
Discipline
Centric
3
-
3
40
60
100
5.
MBA346
Insurance
Management
Elective
Discipline
Centric
3
-
3
40
60
100
6.
MBA348
Income Tax Law &
Practice
Elective
Discipline
Centric
3
-
3
40
60
100
7.
MBA350
Industrial
Relations
Elective
Discipline
Centric
3
-
3
40
60
100
8.
MBA352
Employment
Laws
Elective
Discipline
Centric
3
-
3
40
60
100
9.
MBA354
Business
Simulation
Elective
Discipline
Centric
3
3
100
-
100
10.
MBA356
Families in
Business (100%
Internal)
Elective
Discipline
Centric
3
-
3
100
-
100
11.
MBA392
Comprehensive
Viva
Core Skill
Building
-
1
2
100
-
100
TOTAL….
27
04
32
620
480
1100
Note: The student has to earn 30 credits ( 10 credits from PCDS) out of 46 credits (including 14
credits of all PCD’s) offered in 6
th
Semester
In case of electives, the student has to earn 12 compulsory credits (4
courses with 3 credits each) out of a maximum of 24 credits. The student has to choose one out
of two electives in the following combinations
I. MBA 342: Customer Relationship Management or MBA 344: Advertising and Brand
Management,
II. MBA 346: Insurance Management or MBA 348: Income Tax Law & Practice,
III. MBA 350: Industrial Relations or MBA 352: Employment Laws,
IV. MBA354 : Business Simulation or MBA356: Families in Business.
PROFESSIONAL COMPETENCY DEVELOPMENT COURSES IN SEMESTER-VI
S.
№.
Code
№.
Title of the
Course
Theory
Practica
l
Credits
Internal
Assessment
Marks
External
Assessment
Marks
Total
Marks
1.
MBA358
Current
Business
Affairs
2
50
-
50
2.
MBA366
Management
Book Review
1
-
1
50
-
50
Note-Professional Competency Development Courses will be added in the 6
th
Semester Credits
Professional Competency Development Courses to be added in the 6
th
Semester which comprises
credits of all Professional Competency Development Courses offered in 1
st
, 2
nd
, 3
rd
, 4
th
, 5
th
and 6
th
Semesters respectively.
S.No.
Course Code
Course & Meditation
Total Credits
Semester
1.
MBA370
Yoga & Meditation
1
II
2.
MBA358
CBA(Current Business Affairs) Starts from
the 3
rd
Semester
4
III to VI
3.
MBA360
Soft Skills-1
1
III
MBA374
Soft Skills-2
1
V
4.
MBA362
BEC
2
III
5.
MBA364
General Book Review
1
V
6.
MBA366
Management Book Review
1
VI
7.
MBA368
Coursera course
1
I
8
VDC 111
Venture Discovery
2
II
TOTAL
14 *
* A Student has to secure 10 credits out of 14 credits in Professional Competency Development
Courses.
Credit Break up details in Semester VI
S.
No.
Details
Credits
Offered
Credits to
be earned
1.
Core Courses
6 Credits
6 Credits
2.
Electives (12 out of 24 to be earned)
24 Credits
12 Credits
3.
Professional Competency Development Courses (Minimum
Compulsory Credits in Professional Competency Development
courses=10 out of 14)
14 Credits
10 Credits
4
Comprehensive Viva Voce
02 Credits
02 Credits
5
Total Credits Offered
46
30 Credits
SEMESTER– I
S.
№.
Code
№.
Title of the
Course
Level of
course
Theory
Practical
Credits
Internal
Assess-
ment
Marks
External
Assess-
ment
Marks
Total
Marks
1.
GEL 131
Communicative
English
Foundation
Compulsory
3
-
3
40
60
100
2.
MBG121*
MS Office & IT
Foundation
Compulsory
2
2
3
100
-
100
3.
MBG103
Business
Economics
Foundation
Compulsory
3
-
3
40
60
100
4.
MBG105
Financial
Accounting
Foundation
Compulsory
4
-
4
40
60
100
5.
MBG107
Business
Mathematics
Foundation
Compulsory
4
-
4
40
60
100
6.
MBG109
Indian Business
Environment
Foundation
Compulsory
3
-
3
40
60
100
7.
MBA191
Semester End
Viva
Core Skill
Building
-
-
1
50
-
50
TOTAL…
19
02
21
290
360
650
PROFESSIONAL COMPETENCY DEVELOPMENT COURSES IN SEMESTER-1
S.
№.
Code
№.
Title of the
Course
Theory
Practica
l
Credits
Internal
Assessment
Marks
External
Assessment
Marks
Total
Marks
1
MBA 372
Coursera
Course*
-
2
1
50
-
50
The student can choose a coursera course from the courses listed and complete the course through online
and required to submit the course completion certificate for awarding marks up to 50.
Note-Professional Competency Development courses will be added in the 6
th
Semester
BBA – I SEMESTER
GEL 131: COMMUNICATIVE ENGLISH
B TECH, BBA & BSC SEMESTER I (2020-21)
Introduction
The course is a unified approach to enhance language skills of learners with an aim to hone their social
skills and to increase their employability. The course is designed to acquaint the learners with the
necessary LSRW (Listening/ Speaking / Reading/ Writing) skills needed either for recruitment or
further studies abroad for which they attempt international exams like TOEFL, IELTS and GRE. It
enables the learners improve their communication skills which are crucial in an academic environment
as well as professional and personal lives.
Course Objectives
• To enable learners to develop listening skills for better comprehension of academic
presentations, lectures and speeches.
• To hone the speaking skills of learners by engaging them in various activities such as just a
minute (JAM), group discussions, oral presentations, and role plays.
• To expose learners to key Reading techniques such as Skimming and Scanning for
comprehension of different texts.
• To acquaint the learners with effective strategies of paragraph and essay writing, and formal
correspondence such as email, letters and resume.
• To provide learners with the critical impetus necessary to forge a path in an academic
environment, in the professional life and in an increasingly complex, interdependent world.
UNIT I
LISTENING: Listening for gist and specific information
SPEAKING: Introducing self and others; Developing fluency through JAM READING: Skimming
for gist and Scanning for specific information WRITING: Paragraph writing-writing coherent and
cohesive paragraph (narrative and descriptive); use of appropriate Punctuation.
GRAMMAR & VOCABULARY: Articles & Prepositions;
Word Families (Verbs, Nouns, Adjectives, Adverbs; Prefixes and Suffixes)
Learning Outcomes:
After completion of this unit, the learners will be able to
• Apply the requisite listening skills and comprehend at local and global level. (L4 and L2) (L5)
• Introduce themselves with accurate structure in diverse social and professional contexts. (L3)
• Apply relevant reading strategies for comprehension of any given text(L3)
• Write a paragraph using cohesive devices maintaining coherence (L3)
• Understand the Use of Articles and Prepositions, and apply appropriately for meaningful
communication (L3)
• Understand the relevance of various categories in word family and apply them meaningfully in
context (L3)
UNIT II
LISTENING: Listening for Note taking and Summarizing
SPEAKING: Role plays and Oral Presentations. READING: Intensive Reading-
Reading for implicit meaning WRITING: Note making and summarizing
GRAMMAR & VOCABULARY: Verb forms-Tenses; synonyms to avoid
repetition in speech and writing.
Learning Outcomes:
After completion of this unit, the learners will be able to
• Employ note taking and summarizing strategies to comprehend the listening text (L2)
• Use strategies for successful and relevant oral presentation (L3, L4)
• Demonstrate effective communication skills by applying turn- taking and role distribution
techniques for meaningful and contextual Speaking (L3 and L4)
• Apply various reading strategies imbibing inferential and extrapolative comprehension of any given
text. (L2, L3)
• Apply various note-making techniques while comprehending the reading text to present a
complete and concise set of structured notes (, L3, L4, L5)
• Apply the notes to draft a summary (L3)
• Use correct tense forms and appropriate structures in speech and written communication (L3)
• Context specific use of Prefixes and Suffixes for meaningful
communication (L3)
UNIT III
LISTENING: Listening for presentation strategies: introducing the topic, organization of ideas,
conclusion.
SPEAKING: Aided presentations READING: Inferring using textual
clues WRITING: Formal Letter and Email writing
GRAMMAR & VOCABULARY: Active and Passive Voice; linkers and
discourse markers.
Learning Outcomes:
After completion of this unit, the learners will be able to
• Notice and understand effective listening strategies to identify discourse markers in
presentations. (L1, L2)
• Make formal oral presentations using effective strategies such as audio – visual aids (L3)
• Infer meaning and inter – relatedness of ideas (L4)
• Understand relevant structures and draft formal letters in suitable format (L3, L4)
• Construct relevant sentences in active and passive voice for meaningful
communication (L2, L3)
• Comprehend and apply available vocabulary items relevant to the context (L1, L2, L3)
UNIT IV
LISTENING: Listening for labeling-maps, graphs, tables, illustrations SPEAKING: Aided
group presentation using charts, graphs etc.
READING: Reading for identification of facts and opinions
WRITING: Information transfer (writing a brief report based on information from graph/chart/table)
GRAMMAR & VOCABULARY: Subject-verb agreement; language for
comparison and contrast; Antonyms
Learning Outcomes:
After completion of this unit, the learners will be able to
■ Match visual and auditory inputs and use the information comprehensively and will adequately
demonstrate important relationships or patterns between data points (L2)
■ choose and coordinate resources appropriate to context and speak
intelligibly (L3, L4)
■ Develop advanced reading skills for analytical and extrapolative
comprehension (L4, L5)
■ Make decisions on arrangement of ideas and transfer them from
visual to verbal form using context appropriate structure. (L3, L4)
■ Demonstrate ability to use task specific grammatically correct
structures (L3)
Comprehend and use expressions for negation/contradiction ((L2, L3)
UNIT V
LISTENING: Listening to discussions for opinions SPEAKING: Group
Discussion
READING: Reading for inferences
WRITING: Coursera Course-Essay Writing-Getting Started with Essay Writing (UCI Division of
Continuing Education) 24 hours
GRAMMAR & VOCABULARY: Editing short texts: correcting common errors in grammar and
usage; Action verbs for fluency and effective writing.
COURSE OUTCOMES:
After completion of this unit, the learners will be able to
• Apply analytical and problem-solving strategies to identify and interpret facts and opinions
from a dialogue. (L3)
• Able to administer group dynamics to contribute valid ideas to a discussion with clarity
and precision (L3)
• Demonstrate techniques to analyze contextual clues(L4)
• Compare and correlate ideas and facts to produce an organized essay with adequate supporting
evidences (L4, L5)
• Organize the available structural/grammatical knowledge and apply
them in a real time context (L3)
• Comprehend meaning for new words/phrases used and apply them in a new context. (L2, L3)
Reference Books:
1. Arosteguy, K.O. and Bright, A. and Rinard, B.J. and Poe, M. A Student's Guide to Academic and
Professional Writing in Education, UK, Teachers College Press,2019
2. Raymond Murphy, English Grammar in Use A Self-Study Reference and Practice Book for
Intermediate Learners of English : Cambridge University Press;2019
3. Peter Watkins, Teaching and Developing Reading Skills: UK, CUP, 2018 4.Deeptha Achar et al.
Basic of Academic Writing. (1and 2) parts New Delhi:
Orient BlackSwan. (2012& 2013).
5. Kumar S and Lata P, Communication Skills: New Delhi Oxford University
Press, 2015
BBA – I SEMESTER MBG121: MS OFFICE AND IT
(100% Internal Assessment)
INTRODUCTION
MS Office refers to all tools and methods that are applied to office activities which make it possible to
process written, visual and sound data in a computer aided manner. MS Office is intended to provide
elements which make it possible to simplify improve, and automate the organization of the activities of a
company or a group of people.
COURSE OBJECTIVES
1) To acquaint the students with the fundamentals of information technology
2) To give basic understanding of working with MS Office.
SYLLABUS
UNIT-I: Introduction to Information Technology - Definition, Elements of IT – Computer System
– Characteristics, Classification of Computers, Components of Computer – Input Devices, Output
Devices, Types of Memories, Software – System Software, Application Software, Networking –
Definition, Types of Networks – LAN, MAN, WAN, Internet and its applications
UNIT-II: Introduction to MS Office and MS Word - Components of MS Office, Applications of
MS Office, MS Word – Working with MS Word Documents, Text Formatting, Working with Tables,
Spelling and Grammar, Adding Graphics to document, Mail Merge
UNIT-III:MS Excel - Working with MS Excel Workbook, Worksheet Management, Formulae and
Functions, Inserting Charts, Sorting, Filters, Printing in Excel
UNIT-IV:MS Access - Basic database concepts – Definition, Advantages, Integrity Constraints and
Keys, creating database in MS Access, Creating Forms in MS Access, Creating Reports in MS Access,
Working with Queries
UNIT-V:MS PowerPoint - MS PowerPoint – Creating Presentations, working with Slides - Slide Design
and Slide Layout, Working with Animation, Working with Graphics – Pictures, ClipArt, Audio Clips,
Video Clips
COURSE OUTCOMES
At the end of this course the student will -
1) Understand the different elements of Information Technology
2) Understand the importance of MS Office in carrying out organizational
activities.
3) Get hands on experience in working with MS Office
TEXT BOOK
Gary B Shelly, Thomas J Cashman, Misty E Vermaat (2010), Microsoft Office 2007, New Delhi:
Cengage Learning India Limited.
REFERENCE BOOKS
1. BandariVinodBabu (2012),Fundamentals of Information Technology, New Delhi: Pearson
Education.
2. ITL ESL (2011),Fundamentals of Computers, New Delhi: Pearson Education.
JOURNALS
1. GITAM Journal of Management, GITAM (Deemed to be University), Visakhapatnam
BBA / IMBA – I SEMESTER MBG103: BUSINESS
ECONOMICS
Course Code: MBG103
Course Title: BUSINESS ECONOMICS
Semester: I
Course Type: Core Course
Credits: 3
Home Programme(s):BBA (20-21) Admitted Batch
Course Leader: Dr.M. Sudha
Introduction
In today’s competitive business environment, effective managerial/business decision making requires use
of economic concepts and tools.
Course Objectives:
The course intent to enable students to
1. Give outline on the fundamental concepts of business economics
2. Choose the right demand forecasting technique based on the imparted knowledge about
demand and supply concepts
3. Specify the importance of cost and output relationships to take production decisions
4. Analyse the market structures under different competitive conditions
5. Apply relevant information for business decisions by gaining knowledge about various
macro-economic aspects.
Unit I (8 sessions – CO1, CO2, L2)
Managerial Economics – Nature, scope, importance a n d a p p l i c ation of Managerial Economics
concepts in business decision making.
Unit II (8 sessions – CO1, CO2, L2)
Demand and Supply Analysis: Determinants of demand, types of demand, Law of Demand,
determinants of supply, law of supply, market equilibrium, price mechanism. Elasticity of demand, types
of elasticity, methods to measure elasticity, demand forecasting, Methods (Qualitative and Quantitative)
of demand forecasting.
Unit III (8 sessions – CO1, CO3, L3)
- Production and Cost Analysis: Production function, Laws of Production Short run - one variable
production function, Long run – Iso-quants, Iso-cost line, producer’s equilibrium, expansion path, Law
of returns to scale. Cost - Cost concepts, Cost output relation - short run cost output relationship, long
run cost output relationship, Economies of scale.
Unit IV (8 sessions – CO1, CO2, CO4, L3)
Market Structure - Basis for classification of market power, kinds of competitive market, price and output
decisions in perfect competition and imperfect market, Monopoly, Monopolistic, Oligopoly market.
Market Failures – public goods, social goods, merit goods, administered prices (ceiling price and floor
price) and Externalities – Positive and negative externalities.
Unit V (8 sessions – CO1, CO5, L3)
Macroeconomics- National Income-Concepts of national income, methods of calculating national
income. Inflation- causes-demand pull and cost push inflation, measures to control inflation, business
cycles -phases of business cycles and measures to control business cycles. Stabilization policies –
Monetary Policy and Fiscal Policy.
Course Outcomes (CO):
1. Discuss the nature and scope of business economics concepts
2. Classify the differences between demand and supply analysis and the balance the market
forces through price mechanism and government interference
3. Apply the techniques of production and the concepts of cost in production decisions
4. Differentiate the price and output decisions under various market structures.
5. Apply macroeconomic concepts knowledge in business decision making.
Assessment methods
Knowledge Dimension /
Cognitive Dimension
L1
Remember
(Recall)
L2
Understand-
ing (Exam-
ine)
L3
Apply
L4
Analyze
L5
Evaluate
L6
Create
Factual Knowledge
Conceptual
Knowledge
CO1
(A1, A2)
CO3 (A1, A3,
A4)
Procedural Knowledge
CO2
(A1, A2, A3)
CO4 and CO5
(A1, A3, A4)
Meta-cognitive
Knowledge
Case Analysis (Not Exceeding 200 words)
Learning and teaching activities
Case Analysis Situation Analysis Brainstorming
Group Discussion Research Project Chalk and Talk
Student Presentations
Indicative Teaching and learning resources
Soft copies of teaching notes/cases etc. will be uploaded onto the G-learn. Wherever necessary,
printouts, handouts etc. will be distributed in the class. Prescribed text book will be provided to all.
However, you should not limit yourself to this book and should explore other sources on your own.
You need to read different books and journal papers to master certain relevant concepts to analyse cases
and evaluate projects. Some of these reference books given below will be available in our library.
1. Geetika, P.Ghosh, P.R.Choudhury, Managerial Economics, McGraw Hill Education Private
Limited,New Delhi, 2018.
2. Dominick Salvatore, Seventh Edition, Adapted Version, Oxford
Publication New Delhi, 2014.
3. Dr.D.N.Dwivedi, Managerial Economics, Vikas Publishing House,New Delhi,2015/Latest
Edition.
4. Paul G. Keat, Phili K. Y. Young, Sreejata Banerjee, “Managerial Economics”, Pearson, New
Delhi, 2012/Latest Edition.
Journals:
1. Economic and Political Weekly, Sameeksha Trust, Mumbai
2. GITAM Journal of Management, GITAM Institute of Management, GITAM University,
Visakhapatnam
3. Indian Journal of Economics, Academic Foundation, New Delhi
4. GITAM Journal of Management
5. E- Books and E-Journals
Company Profiles
Daily English Business News Papers
1. The Economic Times, 2. Business Standard, 3. Mint
Internal and End Term Examination - General Marking Criteria
Task
Task type
Task mode
Weightage (%)
A1. Quiz (2 best of 3)
Individual
Multiple Choice Online/Written
10
A2. Mid exam
Individual
Written
15
A3. Case / Project /
Assignment
Groups* or
Individual
Presentations/Report/Assignment with
Q&A/Viva
15
A4. End-term exam
Individual
Written (short/long)
60
Transferrable and Employability Skills
Outcomes
Assessment
1
Know how to use online learning resources: G-Learn, online journals, etc.
A1 & A2
2
Communicate effectively using a range of media
A2 & A3
3
Apply teamwork and leadership skills
A3
4
Find, evaluate, synthesize & use information
A1 & A2
5
Analyze real world situation critically
A4
6
Reflect on their own professional development
A4
7
Demonstrate professionalism & ethical awareness
A3
8
Apply multidisciplinary approach to the context
A3
BBA - I SEMESTER
MBG105: FINANCIAL ACCOUNTING
INTRODUCTION
Accounting is aptly called the language of business. This designation is applied to Accounting because
it is the method of communicating business information. The basic function of any language is to serve
as a means of communication. Accounting duly serves this function.
COURSE OBJECTIVES
1) To equip the students with knowledge of fundamentals of Financial Accounting systems
2)
To make students proficient in the application of Financial Accounting
techniques.
SYLLABUS
UNIT-I: Nature and Scope of Financial Accounting and Systems - Principles
- Accounting Concepts and conventions - Accounting Cycle – Double Entry System –Accounting
equation - Preparation of Journals – Preparation of Ledgers.
UNIT-II:Subsidiary books – Types of Subsidiary Books - Cash Book – Types of cash book –
Preparation of Triple Column Cash Book. (NP)
UNIT-III:Trial Balance -Meaning of Trial Balance - Preparation of Trial Balance - Types of Errors
– Suspense Account. (NP)
UNIT-IV:Preparation of Final Accounts – Trading Account – Profit and
Loss Account - Balance Sheet – Treatment of Adjustments- (NP)
UNIT-V: Bank Reconciliation Statement (BRS) -Introduction and Significance of BRS - Pass
Book – Cash Book – Causes for difference between cash book and pass book- Preparation of Bank
Reconciliation Statement. (NP)
COURSE OUTCOMES
The student is expected to -
1) Analyze a company’s financial statements and come to a reasoned conclusion about the
financial situation of the company.
2) Use accounting and business terminology, and understand the nature and purpose of generally
accepted accounting principles (GAAP).
3) Explain the objective of financial reporting, the elements of the financial statements, and the
related key accounting assumptions and principles.
TEXT BOOK
Mukharjee and Hanif (2013),Financial Accounting, New Delhi: Tata Mc- Graw Hill
REFERENCE BOOKS
1. MaheswariS.N&MaheswariS.K (2010),Introduction to Financial Accounting,New Delhi:
Vikas Publishing House.
2. Tulsian P.C (2011),Financial Accounting, Volume I and Volume II,New Delhi: Pearson
Education.
JOURNALS
1. The Chartered Accountant : The Institute of Chartered Accountants of India
2. Journal of Accounting and Finance : Research Development Association, Jaipur
3. Indian Journal of Accounting : The India Accounting Association, Udaipur
4. The Accounting World :ICFAI Press, Hyderabad
BBA - I SEMESTER
MBG107: BUSINESS MATHEMATICS
Course code:MBG107
Course title: BUSINESS MATHEMATICS
Semester:I
Course Type: Core Course
Credits:4
Programme: BBA
Course Leader:
INTRODUCTION
The course is designed to understand and acquire knowledge and skills in Basic Mathematics for solving
business problems.
COURSE OBJECTIVES
To provide practice in the handling of business problems that deal with day-to-day transactions
encountered by business administrators.
To use the results of mathematical calculations to help evaluate various options in reaching
financial decisions, whether personal or business-related.
Upon completion of the course the students will be, familiarized with the nature of business
problems and Able to analyze and take business decisions in day to day transactions.
UNIT I: (CO1, CO2, CO3, CO4, CO5, L1, L2, L3, L4, L5, L6)
Basic Mathematics - Theory of Indices: Definition, types of indices, properties of indices, basic
problems on indices. Equations: Types of equations, solving linear simultaneous equations and
Quadratic equations with one variable. Permutations and Combinations: Definition, basic problems on
permutations and combinations.
UNIT II: (CO1, CO2, CO3, CO4, CO5, L1, L2, L3, L4, L5, L6) Matrix Algebra - Definition, types of
matrices, Scalar Multiplication of Matrix, Equating of Matrices, Matrix operations: Addition,
Subtraction and Multiplication; Transpose of Matrix, Determinant of matrix, Inverse of Matrix, Solving
of Equations by Cramer’s Rule, Matrix Inversion method, Rank of Matrix.
UNIT III:(CO1, CO2, CO3, CO4, CO5, L1, L2, L3, L4, L5, L6) Elementary Calculus -
Differentiation: Definition, rules of differentiation, logarithmic differentiation, partial differentiation
of first and second order, maxima & minima. Integration: Definition, some standard rules of integration,
integration by substitution, integration by parts.
UNIT IV:(CO1, CO2, CO3, CO4, CO5, L1, L2, L3, L4, L5, L6) Application of Calculus - Elasticity
of demand, Average revenue, Marginal revenue, Average cost, Marginal cost, Total cost, Consumer’s
surplus, Supply curve of short period and long period in perfect competition, Maximum revenue,
Minimum Cost.
UNIT V:(CO1, CO2, CO3, CO4, CO5, L1, L2, L3, L4, L5, L6) Mathematics of Finance - Simple
interest, Compound interest, Annuity, Concept of present value and amount of sum types of annuities,
present value and amount of an annuity including the cases of continuous compounding, problems
relating to sinking fund.
Problems will be given from all the units.
Course Outcomes (CO):
On fruitful and successful completion of this course, students will be able to:
1. Understand the basic concepts for solving business problems
2. Apply the analytical techniques in business transactions that would help in solving business
problems
3. Analyze and take business decisions in day to day transactions
4. Use the results of mathematical calculations to help evaluate various
5. options in reaching financial decisions
6. Create an edge for the business
Knowledge
dimension
/cognitive
dimension
L1
Remember
L2
Understanding
L3
Apply
L4
Analyze
L5
Evaluate
L6
Create
Factual
knowledge
CO1
(A1,A2,A3)
Conceptual
knowledge
CO2
(A1, A3, A4)
Procedural
knowledge
CO1
(A1,A3,A4)
CO2
(A1,A3,A4)
CO3 (A1,
A3, A4)
CO4
(A1, A3, A4)
Meta-
cognitive
knowledge
CO3
(A1,A3,A4)
CO4
(A1,A3,A4)
CO5 (A1,
A3, A4)
Problems will be given from all the units. Note:
1. Proofs of theorems and derivations of formulae are excluded.
2. Trigonometric functions, Inverse Trigonometric functions and Hyperbolic functions
are excluded.
Learning and teaching activities:
Mixed pedagogy approach is followed for this course. Classroom based face to face teaching, directed
study, individual study through glearn, assignments, projects and practical activities (individual and
group)
Internal and End term examination- General marking criteria:
Code:
Assessment
Task type
Task mode
Marks (%)
A1- (CO1, CO2, CO3, CO4, L1, L2, L3,
L4, L5)
Mid exam
Individual
Written
15
A2- (CO1, CO2, CO3, L1, L2, L3, L4,
L5)
Quizzes
Individual
Online
10
A3-(CO1, CO2, CO3, CO4, CO5, L1, L2,
L3, L4, L5, L6)
Assignment/
Project
Individual/
Group
Report
15
A4--(CO1, CO2, CO3, CO4, CO5, L1,
L2, L3, L4, L5, L6)
End term
exam
Individual
Written
60
TEXT BOOK
R.C. Joshi (2013.), Business Mathematics, Jalandhar: New Academic Publishing Co.
REFERENCE BOOKS
1. J.K Singh (2013), Business Mathematics, Mumbai: Himalaya Publishing House.
2. Dr.AmarnathDikshit& Dr. Jinendra Kumar Jain (2011.), Business Mathematics, Mumbai:
Himalaya Publishing House.
3. Dr.C.Sancheti and V.K.Kapoor (2012), Business Mathematics, New Delhi: Sultan Chand &
Sons.
BBA - I SEMESTER
MBG109: INDIAN BUSINESS ENVIRONMENT
Course Code: MBG109
Course Title: Indian Business Environment
Semester I
Course Type: Core
Credits: 3
Home Programme (s):
Course Leader:
Introduction
The business environment in India is undergoing a dynamic change; what
wasLookeduponasanunderdevelopednationisnowregardedasapotentialeconomic power and emerged as
one of the emerging nation of the world. With the eruption digitization and e-commerce its service
industry is providing multinational companies with unparalleled opportunities. With liberalization,
privatization and further on globalization India’s business world is occupying a place in almost all major
sectors of the world economy. In this context, the nature and extent of the role of the state is undergoing
fundamental changes with digitization and financial inclusion. In this dynamic and changing external
environment of such gigantic dimensions, this course is aimed at sensitizing the students to the value
implications of environment on business, in general. The main drive of this course addresses structural
changes, external environmental changes, planning and polices of the state, economic trends, information
technology and its impact. Knowing the major legal environment concepts and acts in addition to other
environments is also to be discussed in this course. Though business is an economic activity, business
ethics, social responsibilities of business and corporate governance is introduced in this course.
Course Objectives
To make the students to understand different facets of Business Environment in Indian.
To enhance students ability to understand economic planning and industrial policy in India.
To sensitize students about monetary and fiscal policy in India and its impact on business.
To enable the student to understand social responsibility of business. To create awareness among
the students about corporate governance.
SYLLABUS:
UNIT-I: Business Environment: Nature, scope and objectives of business- Environment of business
description-internal environment and external environment- Political environment- Economic
environment- Social Environment- Technological environment- Ecological & Legal environment-
Macro environment and Micro environment.
UNIT-II: Economic Planning and Industrial Policy: Economic Planning
impact on business environment- Meaning and Objectives of Industrial Policies -Need for Industrial
Policies- Salient features of 1948, 1956, 1991 Industrial Policies- Closed economy and open economy-
Liberalization, Privatization and Globalization-NITI AAYOG and its objectives- Ease of doing business-
FERA- FEMA- Competition Act.
UNIT-III: Monetary and Fiscal Policy: Monetary Policy and its objectives - CRR and SLR-Money
Supply- instruments of money supply- RBI’s Monetary Policy Measures- Fiscal Policy and its objectives-
Techniques of Fiscal Policy- Impact of Monitory and Fiscal Policy on business environment- Central and
States Budget- finances of the central and state budgets.
UNIT-IV: Business and Social Environment: Business and Society- objectives and importance of
business-Professionalization of Business- Ethics in business-Impact of cultural factors in business-
Social Responsibility of Business-giving back to the society-Social involvement, social audit-
Companies Act 2013 and CSR.
UNIT-V: Corporate Governance: Description of Corporate Governance- reasons for the growing
demand for corporate governance-importance of corporate governance- prerequisites; regulatory and
voluntary actions; recommendations of Birla Committee; legal environment of corporate governance in
India.
Case Analysis (not exceeding 200 words)
COURSEOUTCOMES (CO)
CO
By the end of the course, students should be able to:
Blooms Taxonomy Level
1
Discuss about the various business environmental factors
L1 , L2 & L3
2
Assess the impact of Economic Planning and economic policies
on the business environment
L2, L3 &L4
3
Appraise Monetary Policy and Fiscal Policy as stabilization
techniques.
L2, L3 & L4
4
Illustrate the importance of ethical practices and social
involvement of business.
L2,l3 & L4
5
Explain the need for Corporate Governance.
L2,l3 & L4
STUDENT EVALUATION:
Details
Assessment
Task type
Task mode
Marks (%)
A1
(CO1, CO2)
(L1, L2, L3 & L4)
Mid Exam
Individual
Written
15
A2
(CO1, CO2)
(L1, L2, L3 & L4)
Quiz 1
Individual
Objective & Online
05
A3
(CO3, CO4)
(L1, L2, L3 & L4)
Quiz 2
Individual
Objective & Online
05
A4
(CO2, CO3, CO4)
( L5 & L6)
Assignment
Individual
Written
05
A5
(CO2, CO3, CO4)
( L5 & L6)
Case Discussion/
Presentation
Group
Discussion/Ppt
Presentation
10
A6
(CO1, CO2, CO3,
CO4, CO5)
(L1, L2, L3, L4, L5
& L6
End-term exam
Individual
Written (short/long)
60
SYLLABUS MAPPING WITH COURSE OBJECTIVES AND BLOOMS TAXONOMY
LEVELS:
Cognitive
Dimension/
Knowledge
Dimension
L1
Remember
L2
Under-
standing
L3
Apply
L4
Analyze
L5
Evaluate
L6
Create
Factual
Knowledge
CO1 (A1,
A2, A3,
A4)
CO1
A1, A2,
A3, A4)
CO1
A1, A2, A3,
A4)
Conceptual
Knowledge
CO2, CO3 &
CO5 (A2, A3
A4)
CO2, CO4,
CO5 (A2,
A3, A4)
Procedural
Knowledge
CO3,CO4,
CO5 (A2, A3,
A4, A5)
Meta-cognitive
Knowledge
REFERENCEBOOKS
1. Cherunilam, Francis, “Business Environment, Text& Cases”,Himalaya Publishing House, New
Delhi,2019
2. Aswathappa, K, “Essentials of Business Environment”,Himalaya Publishing House,
NewDelhi.
3. Dutt, Ruddra and Sundaram, K.P.M., “Indian Economy”, S. Chand& Co. Ltd., NewDelhi.
4. Misra and Puri, Indian Economy, Himalaya Publishing House. NewDelhi : 2019
5. Joshi&Kapoor,BusinessEnvironment,KalyaniPublishers,NewDelhi, 2019
6. Pual, Justin, Business Environment Text and Cases, Tata McGrawHill, New Delhi
7. Worthington, I anand Britton,Chris,”TheBusiness Environment”, Pearson Education Ltd,
New Delhi, 2019
8. Fernando,A.C., Indian Economy, Pearson Education Ltd, NewDelhi, 2019.
SEMESTER – II
S.
№.
Code
№.
Title of the
Course
Level of
course
Theory
Practical
Credits
Internal
Assess-
ment
Marks
External
Assess-
ment
Marks
Total
Marks
1.
MBG102/
MBG104/
MBG106/
MBG108
Telugu/Sanskrit/
Hindi/Special
English* (Second
Language)
Foundation
Compulsory
3
-
3
40
60
100
2.
MBG110
Principles and
Practice of
Management
Core
3
-
3
40
60
100
3.
MBA102
Self Awareness&
Personality
Development
Foundation
Compulsory
3
-
3
40
60
100
4.
MBA104
Cost and
Management
Accounting
Core
4
-
4
40
60
100
5.
MBG112
Business Statistics
Foundation
Compulsory
3
-
3
40
60
100
6
MBA106
Innovation By
Design
Core
3
-
3
40
60
100
7.
MBA192
Semester end Viva
Core Skill
Building
-
1
1
50
-
50
TOTAL…..
19
01
20
290
360
650
Note –Special English is offered only to foreign nationals.
PROFESSIONAL COMPETENCY DEVELOPMENT COURSES IN SEMESTER-II
S.
№.
Code
№.
Title of the
Course
Theory
Practica
l
Credits
Internal
Assessment
Marks
External
Assessment
Marks
Total
Marks
1
MBA370
Yoga
-
2
1
50
-
50
2.
VDC 111
Venture
Discovery
2
2
100
-
100
Note-Professional Competency Development courses will be added in the 6
th
Semester
BBA – II SEMESTER
MBG102 -TELUGU
Introduction:
This course contains a rich the selection from Telugu language and literature.
Course Objectives:
1. To enlighten students about the richness and value of the regional language
2. To offer working knowledge of Telugu to the students.
3. SYLLABUS
4.
5. :
6. 1. -
7. - -
(120-165) ‘‘
’’ ‘‘ ’’
8. 2. -
9. - - (202 - 242)
10. .
11. 3.
-
12. - (62-68) ‘‘’’ ‘‘
’’
13. 4. -
(4-51)
14. ‘‘ ’’ ‘‘ ’’
15.
16. 5. -
17. 6.
-
18. 7. -
19. 8.
-
20. 9.
-
21. 10. -
22. 11. -
23. 12.
-
24. 13. -
, , , , , , , , ,
25. ,
, , .
26. 14. - , , , ,
27. .
Course Outcomes:
1. The student learns reading and writing Telugu
2. Understands and learns proper use of Grammar
3. Develops communication Skills.
BBA – II SEMESTER
MBG104: SANSKRIT
Introduction:
This course contains a rich selection from Sanskrit language and literature.
Course Objectives
1. To enlighten students about the richness and value of the classical language
2. To offer working knowledge of Sanskrit to the students.
POETRY:
Lesson No. 1
Saranagathi
From
ValmikiRamayanamYuddhakanda
17
th
Canto Slokas 11 – 68
Lesson No. 2
Ahimsa Paramodharmah
From Srimadbharatam, Adiparva 8
th
chapter
Sloka 10 – to the end of 11 Chapter
Lesson No. 3
RaghohAudaryam
From Raghuvamsa 5
th
Canto 1 – 35
Slokas
PROSE:
Lesson No. 4
Mitrasampraptih
From Pancatantra – Ist Story
(Abridged)
Lesson No. 5
Modern prose Chikrodakatha
Andhra KavyaKathah
By SannidhanamSuryanarayanaSastry
Lesson No. 6
Computer Yanthram
By Prof. K.V. Ramakrishnamacharyulu
GRAMMAR
DECLENSIONS:
Nouns ending in Vowels:
Deva, Kavi, BhanuDhatr, Pitr, Go, Rama, Mati, Nadee, Tanu, Vadhoo, Matr, Phala, Vari and Madhu
SANDHI:
SwaraSandhi : Savarnadeergha, Ayavayava, Guna, Vrddhi, Yanadesa VyanjanaSandhi : Scutva,
Stutva, Anunasikadvitva, Anunasika, Latva, Jastva VisargaSandhi : Visarga Utva Sandhi, Visargalopa
Sandhi, Visarga Repha
Sandhi, Ooshma Sandhi
SAMASA :
• Dwandwa (2) Tatpurusha (Common)
(2a) Karmadharaya (2b) Dwigu
(2c) ParadiTatpurusha (2d) Gatitatpurusha (2e) UpapadaTatpurusha (3)
Bahuvrihi
(4) Avyayibhava
CONJUGATIONS
IstConjugations – Bhoo, Gam, Shtha, DrhsLabh, Mud, IInd Conjugation – As (
)
IIIrd Conjugation – Yudh, IV th Conjugation – Ish
VIII Conjugation – Likh, Kri ( ) IXth Conjugation – Kreen ( )
Xth Conjugation – Kath, Bhash, Ram, Vand,
COURSE OUTCOMES
1. The student learns reading and writing Sanskrit
2. Understands and learns proper use of Grammar
3. Develops communication Skills.
BBA – II SEMESTER
MBG106: HINDI
Introduction:
This course contains a rich selection from Hindi poetry and prose. Grammar and translations from official
language are also included.
Course Objectives
1. To enlighten students about the richness and value of the national language
2. To offer working knowledge of Hindi to the students.
Syllabus
ग विभाग (Prose Detailed Text)
1. ’ -
1 2. , - '
3. ? -
2 4. -
5. -
6. -
7. -
3 8. -
4 9.
-
(Non Detailed Text)
1. -
2. -
5 3. -
4. -
6 5. -
7 6. -
8 7. -
8. -
9. -
9 ाकरण विभाग
I.
(Rewriting of sentences as directed)
• (case)
• (gender)
• (number)
• (voice)
II. (correction of sentences)
•
•
III. (make your own sentences)
IV. :
/ (karyalay Hindi : Administrative terminology)
4.
5.
V.
VI.
VII.
VII.
VII.
COURSE OUTCOMES
1. The student learns reading and writing Hindi
2. Understands and learns proper use of Grammar
3. Develops communication Skills.
Text Books
1. Prose Text: Dr. Ajaya Kumar Patnaik, Gadya Gaurav, Sonam Prakashan, Badamdadi,
Cuttak.
2. Non, Detailed Text: Dr. Gulam Moinuddin Khan, Charchit Kahaniyan, Shabnam Pustak Mahal,
Badamdadi, Cuttak.Text: Dr.T.Nirmala & Dr. S. Mohan, Padya Manjari, Rajkamal Prakashan,
New Delhi.* Latest Editions
BBA – II SEMESTER
MBG108: SPECIAL ENGLISH
Introduction:
Course Objectives:
Understand and appreciate different literary genres.
Recognize and analyze the main elements of different literary genres particularly short stories,
essays, and poetry.
Demonstrate in written and oral form both the comprehension and the analysis of literary texts
(poetry, prose, short stories and essays)
Appreciate and apply stylistic differences while communicating in a contemporary context for
different purposes
Create reasonably professional scripts with correct and varied usage of grammatical structures and
punctuation for accurate communication of ideas
Syllabus:
LEARNING OUTCOMES
Upon successful completion of Unit 1, the student will be able to:
1. Demonstrate an understanding of poetry as a literary genre (L2)
2. Identify and describe poetic forms and poetic devices (L2, L3)
3. Analyze and effectively communicate ideas related to the poetic works for their structure
and meaning, using correct terminology. (L3,L4)
UNIT –I
Poetry
1) The Road Not Taken by Robert Frost
2) The Walrus and the Carpenter by Lewis Carroll
3) Captain! My Captain! by Walt Whitman
4) Sonnet ‘No-60’-William Shakespeare
5) “The Sun Rising” by John Donne
LEARNING OUTCOMES
Upon successful completion of Unit II, the student will be able to:
Demonstrate an understanding of short story as a literary genre (L2)
Identify and describe distinct literary characteristics of the short story form (L2,L3)
Analyze and effectively communicate ideas related to the short stories for their structure and
meaning. (L3,L4)
UNIT-II
Short Stories
1. My Financial Career -Stephen Leacock
2. A Story from Confucius- Confucius
3. The Barber’s Trade Union-Mulk Raj Anand
4. An Occurrence at Owl Creek Bridge by Ambrose Bierce
5. The Story of an Hour by Kate Chopin
LEARNING OUTCOMES
Upon successful completion of Unit III, the student will be able to:
Read essays, and opinions while analyzing the structural and sentence level arrangement of
the writing. (L1)
Examine effective unity, support, coherence, and mechanics in essays. (L4)
Write essays considered appropriate for the undergraduate level (L5)
UNIT-III
Essays
1. “A Hanging” – George Orwell
2. “Self-Reliance”- Ralph Waldo Emerson
3. “Attitude”- Margaret Atwood
4. “The Responsibility of Intellectuals”- Noam Chomsky
5. “Letter to His 10-Year-Old Daughter- Richard Dawkins
LEARNING OUTCOMES
Upon successful completion of Unit IV, the student will be able to:
Engage with relevant scholarly works on contemporary issues (L1)
Able to analyze, describe, and debate the complexities of globalization(L3)
Situate one’s own reading in terms of society, religion, caste, region, gender, and politics(L4)
UNIT-IV:
Contemporary Issues
1. “The Globalisation of Inequality”- P. Sainath
2. “Words from an Open Mind to a Closed or Sealed One”- Ramachandra Guha
3. “The idea of India” - Aruna Roy
4. “Why not a separate UN Charter on Casteism?”- K. Balagopal
5. “The root cause of corruption” -Tabish Khair
LEARNING OUTCOMES
Upon successful completion of Unit V, the student will be able to:
Use prewriting techniques to develop ideas in paragraphs and essays. (L2)
Practice unity, coherence (including transitions), and appropriate writing style. (L2)
Recognize and incorporate proper grammar and mechanics including parts of speech, verb
tense, subject-verb agreement, word choice, spelling, commas, and other punctuation.(LI)
1) Write a book/film review(L3)
UNIT-V: Coursera Courses:
2) Advanced Grammar & Punctuation Project (UCI Division of Continuing Education) 20 hours
3) Advanced Writing (UCI Division of Continuing Education) 26 hours
COURSE OUTCOMES
Upon successful completion of the course, the student will be able to:
4. Recognize and incorporate proper grammar and other mechanics of language in one’s
communication acts.(L1, L3)
5. Demonstrate an understanding of the distinct literary characteristics of poetry, short story and
essay as literary genres (L2)
6. Analyze and effectively communicate ideas related to the prescribed literary genres for their
structure and meaning, using correct terminology. (L3,L4)
7. Write paragraphs, essays and reviews with the complexity considered appropriate for the
undergraduate level (L3,L5)
8. Analyze, describe, and debate the complexities of globalization, situating own reading in terms
of society, religion, caste, region, gender, and politics (L3, L4)
Book/Film Review
BBA - II SEMESTER
MBG110: PRINCIPLES AND PRACTICE OF MANAGEMENT
INTRODUCTION
One of the most important human activities is managing. Management, in fact can be traced back to the
ancient times whenever there was large scale endeavor like great pyramids in Egypt, Great Wall of China,
Taj Mahal in India. All these required a large number of people working in groups in a better coordinated
way to achieve a well-defined target over a period of time. In the present context, of globalization,
because of increasing role of large and complex organizations for the development of economy, the
concept of
management has become very significant for managing the business efficiently.
COURSE OBJECTIVES
1) To enable the students to understand the fundamental principles of management
2) To enable students to apply the practices of management
SYLLABUS
UNIT-I: Management: Nature, Concept, Scope and Significance; Functions; Management: Art or
Science or Profession, Organization Vs. Administration Vs. Management, Schools of Management:
Contributions of F.W. Taylor, Henry Fayol, Elton Mayo; Roles of Managers; Social Responsibility and
Business Ethics.
UNIT-II:Planning: Concept, Objectives, Types, Steps and Techniques; Making Planning Effective;
Decision Making: Steps in Decision Making and Types; Management by Objectives (MBO).
UNIT-III: Organizing: Structure, Nature, Types of Organisations, Principles of Organising,
Departmentalisation, Delegation, and Decentralisation of Authority, Span of Control - Line and Staff
Functions. Staffing: Concept, Significance and Functions.
UNIT-IV: Introduction, Characteristics of a Leader, Functions of a Leader, Leadership and
Management, Principles of Leadership, Styles of Leaders
UNIT-V: Introduction, Concept of Controlling, Purpose of Controlling, Types of
Control, Steps in Controlling, Techniques in Controlling
Case Analysis (Not exceeding 250 words).
COURSE OUTCOMES
1) After completing the course, the student will be able to understand and explain the concept of
management and its managerial perspective.
2) It will equip students to map complex managerial aspects arising due to ground realities of an
organization.
3) They will gain knowledge of contemporary issues in management and various approaches to
resolve those issues
TEXT BOOK
Harold Koontz & Heinz Weirich(2012), Management, a Global and Entrepreneurial
Perspective,NewDelhi:Tata McGraw Hill Publishing company.
REFERENCE BOOKS
1. Dipak Kumar Bhattacharyya (2012), Principles of Management: Text and Cases,New Delhi:
Pearson Publications.
2. Balasubrahmanian. N. (2012),Management Perspectives,New Delhi: MacMillan India Ltd.
3. Charles Hill, Steven Mc Shane (2012),Principles of Management, New Delhi: Tata Mac
Graw Hill
4. Ricky W. Griffin(2012), Management,NewDelhi:Cengage Learning.
5. Terry and Franklin (2011),Principles of Management. New Delhi: AITBS Publishers.
6. Robert Kreitner (2012),Principles of Management. New Delhi: Cengage South-
Western12 E.
JOURNALS
1. Vikalpa, Indian Institute of Management
2. Journal of General Management., Mercury House Business
Publications, Limited
3. Harvard Business Review, Harvard Business School Publishing Co. USA
4. Indian Management, AIMA, New Delhi
5. IJBMT Global Business Innovation, SPIRI
6. GITAM Journal of Management, GIM, GITAM (Deemed to be University) .
BBA - II SEMESTER
MBA102: SELF AWARENESS AND PERSONALITY DEVELOPMENT
INTRODUCTION
Self-awareness and personality development is going to build upon the students’ basic understanding
of intelligence, learning and personality. The course would help in relating their learning to its
importance in the present industry context in a dynamic and complex environment where stress is on
“HUMAN CAPITAL” The main aim of this course is to equip the students with the required theoretical
knowledge to gain insight in personality development and self-awareness which would result in better
motivation of self and group (team), implementing the same to bring about a cohesive development in
their decision making process.
OBJECTIVES
1) To enable the Student to gain an insight into the self and the process of Personality
Development
2) To enable the student to explain the factors that determine personality.
SYLLABUS
UNIT-I: Personality, Nature and Importance, Individuality, Character, Determinants of Personality,
Hereditary Potentials, Environmental Influences, Situational Factors
UNIT-II: Self Esteem, Know Yourself, Develop Self Esteem, Face and Accept Reality, Accept
Yourself, Self-Improvement, Plan to improve yourself, Visualize your best self, Long term goals, Short
term objectives, Action Plans, Developing Positive Attitudes, Development of Attitudes, Learning
Attitudes, Improve your attitudes, Coping with other people’s negative attitudes,
UNIT-III: Self Motivation, Sources of Motivation, Willingness to work, Unpleasant tasks,
Responsibility, Dependability, Self Management, Efficient work habits, Time Management, Resource
Management, Stress Management, Thinking Skills, Thinking Defined, Higher-order thinking abilities,
Critical thinking, Creative thinking, Decision Making, Problem Solving,
UNIT-IV: Transactional Analysis, Nature and Importance, Ego States, Life Positions, Transactions,
Johari Window, Nature and Importance, Johari Window as a Model of Interpersonal Interactions,
UNIT-V:Emotional Intelligence: Nature and Importance, IQ versus EQ, Components of Emotional
Intelligence, Self regulation, Self Awareness, Motivation, Empathy, Social Skills.
Case Analysis (Not Exceeding 200 words)
COURSE OUTCOMES
1) The student will be able to understand his/her personality and the process of self-
development.
2) The student will be able to understand the other’s personality too and interact positively.
TEXT BOOK
Wallace and Masters (2012), Personal Development for Life and Work10
th
Edition,New Delhi:
Cengage Learning
REFERENCE BOOKS
1. Robbins, Stephen & Sanghi.S. (2013), Organizational Behavior, New Delhi : Pearson
Education.
2. Clegg, Brian(2012),Personal Development, New Delhi:Kogan Page Ltd.,
3. McGrath E H.(2011), Basic Managerial Skills for All 6
th
EditionIndia, Prentice Hall.
JOURNALS
1. GITAM Journal of Management, GITAM (Deemed to be University), Visakhapatnam.
2. Harvard Business Review.
3. ICFAI Journal of HRM.
4. HRM Review.
BBA - II SEMESTER
MBA 104: COST AND MANAGEMENT ACCOUNTING ‘
INTRODUCTION
Cost Accounting: In the initial stages cost accounting was merely considered to be a technique for
ascertainment of cost of products or services on the basis of historical data. In course of time due to
competitive nature of the market, it was realized that ascertainment of cost is not as important as
controlling costs. Hence, cost accounting started to be considered more as a technique for cost control
as compared to cost ascertainment. Due to technological development in all fields, now cost reduction
has also come within the ambit of cost accounting. Cost accounting is thus concerned with recording,
classifying and summarizing costs for determination of costs of products or services, planning,
controlling and reducing such costs and furnishing of information to management for decision-making
Management Accounting: Management accounting is concerned with the provision of information
to people within the organization to help them make better decisions and improve the efficiency and
effectiveness of existing operations
COURSE OBJECTIVES
1) To enable the students to acquaint themselves with the various methods of ascertainment of
cost and management accounting.
2) To acquaint them with various techniques of cost and management control.
SYLLABUS
UNIT-I: Cost and Management Accounting: Meaning of costing, cost accounting and management
accounting-Nature and Scope of Cost Accounting and Management Accounting – Importance of cost
centre and cost unit - Cost Accounting vs. Management Accounting vs. Financial Accounting -
UNIT-II: Elements of Different Costs: Direct and Indirect - Material Cost- Issue of Materials-
Pricing Methods (LIFO, FIFO, Simple and Weighted Average) - Labour cost- Direct and Indirect
Labour Cost- Systems of Payment of Wages(Halsey & Rowan Plans) - Overheads-Classification,
Allocation and Apportionment of Overheads.
UNIT-III: Preparation of Cost Sheet: Classification of costs – prime cost – works cost – cost of
production – cost of sales – Profit Margin - Preparation of Cost sheet for special work orders (NP)
UNIT-IV: Managerial Applications of Cost-Volume-Profit and Break Even Analysis: Analysis and
Classification of different Costs- Fixed Cost- Variable Cost- incremental Cost- Differential Costs-
Opportunity Cost and Cost- Volume-Profit Analysis- Margin of Sales and Break Even Point- Decisions
involving alternative choices – Make or Buy Decision- determination of sales mix – addition or deletion
of a product (NP)
UNIT-V: Budgeting: Meaning of a Budget- Budget, Budgeting and Budgetary control – Essentials of a
Budgetary Control- Master Budget- Flexible Budget- Production and Sales Budget- Zero Based
Budgeting. (NP)
COURSE OUTCOMES
The student will be able to –
1) Understand the elements of cost
2) Understand the preparation of cost sheet
3) Understand the concepts of Job, Batch, Contract and Process Costs and Preparation of the
relevant documents.
4) Understand management accounting concepts in managerial decision making.
TEXT BOOK
S.P. Jain & K.L. Narang (2013), Cost and Management Accounting, New Delhi: Kalyani
Publishers.
REFERENCE BOOKS
1. Khan & Jain (2012), Cost Accounting, New Delhi: Tata Mc-Graw Hill Publishing House.
2. Sharma & Shashi K.Gupta (2014), Management Accounting, New Delhi: Kalyani
Publishers.
3. S.N.Maheswari (2012), Management Accounting, New Delhi: S.Chand Publications.
JOURNALS
1. GITAM Journal of Management. GITAM (Deemed to be University).
2. The Chartered Accountant, New Delhi.
3. The Management Accountant, Kolkata,
4. Journal of Management Accounting and Research, Jaipur.
5. Indian Journal of Commerce, IGNOU, New Delhi
BBA - II SEMESTER
MBG112: BUSINESS STATISTICS
INTRODUCTION
The course is designed to understand and acquire knowledge and skills in statistics for solving
business problems.
COURSE OBJECTIVES
1) To familiarize the students with the basic concepts of statistics
2) To provide them statistical techniques which are useful in business decisions
SYLLABUS
UNIT-I: Social & Economic Surveys - Meaning, Definition and Need
- Techniques of Conducting Surveys - Survey Design - Sources of Data - Methods of Primary Data
Collection - Sampling - Different types of Sample Design - Data Analysis and Presentation.
UNIT-II: Measures of Central Tendency: Mean, Median, Mode. Measures of Dispersion: Range,
Quartile Deviation, Mean Deviation, Standard Deviation, Variance, Coefficient of Dis-persion,
Coefficient of Variation, Combined Arithmetic Mean and Combined Standard Deviation.
UNIT-III: Correlation and Regression Analysis: Meaning of Correlation, Types of Correlation,
Methods of Computation of Correlation Coefficient : Karl Pearson and Spearman’s Rank; Meaning of
Regression, Types of Finding the Regression Equations : Least Square Principle and Using Regression
Coefficient Methods, Prediction Using the Regression Equations.
UNIT-IV: Probability: Introduction, Definitions of Various Terms, Definition
of Probability and Basic
Problems in Probability. Index Numbers: Definition,
Uses of Index Numbers Types of Index Numbers –
Laspyre, Paasche’s, Fisher’s, Cost of Living Index Numbers.
UNIT-V: Time Series Analysis: Definition, Components of Time Series,
Measurement of Trend : Least Square Method, Moving Average Method, Report writing - Significance
of Report Writing - Steps in Report Writing -Layout of the Research Report.
Note: Proofs of theorems and derivations of problems and distributions are excluded.
COURSE OUTCOMES
1) Student will be able to understand the measurement systems variability, control processes (as
in statistical process control or SPC), for summarizing data.
2) Student will be able to make data-driven decisions.
TEXT BOOK
J.K Sharma (2013),Business statistics, New Delhi:Pearson Education.
REFERENCE BOOKS
1. S.C. Gupta &Indra Gupta (2012),Business Statistics, Hyderabad: Himalaya Publishing House.
2. David M.Levine, David Stephan Timothy C.Krehbiel, Mark L Berenson(2012),Statistics for
managers using Microsoft Excel, New Delhi:Prentice Hall India Pvt.
3. Amir D.Aczel, JayavelSounderpandian (2011),Complete Business Statistics, New Delhi: Tata
McGraw Hill.
4. S.P. Gupta &M.P. Gupta (2012), Business Statistics, New Delhi: Sultan Chand & Sons.
JOURNALS
1. American Statistician, American Statistical Association, USA.
2. Journal of the American Statistical Association, American Statistical Association, USA
3. Journal of Mathematics and Statistics, Science Publications, USA
BBA - II SEMESTER
MBA 106: INNOVATION BY DESIGN
INTRODUCTION
Creativity is not a myth that is the result of magic, madness or mystery. Instead, creativity can be
influenced by variables one can control and affect. Increased creativity and problem solving skills will
help to ensure that the desired outcome of all engagements and work is successfully completed in a
timely and cost effective manner. In addition, the outcome(s) will tend to exceed customer expectations
and will be more satisfying for the individual and the team on both personal and professional levels.
This course is designed to develop creativity and innovation skills in students.
COURSE OBJECTIVES
This course intends the student to
1. Understand the creative process and describe to develop ideas, strengthening reasoning power,
working and unlocking creativity.
2. Discuss how management can develop a creative environment and managing Internal
Entrepreneurs. .
3. Understand to nature and managing creative people in an organization
4. Comprehend the Stimulating technological innovation and innovative sprit in an industrial setting.
5. Appreciate the design thinking and its process
Unit I: Perspectives on the Creative process: How to develop- ideas – Strengthen your reasoning power
– Working Creatively – Unlocking creativity.
Unit II: Creativity and Conformity: How management can develop and sustain a creative environment
– Managing Internal Entrepreneurs.
Unit III: Recruiting and managing creativity: How to find and retain creative people – System for
increasing inventiveness – Training people to solve problems creatively. Managing Creative People:
Nurturing managerial creativity – Creative decision – Making and problem solving.
Unit IV: Innovation: Stimulating technological innovation – Nurturing the Innovator – The innovative
spirit in an industrial setting.
Unit V: Design Thinking: Introduction to design thinking and designers- Examples -Design principles
–Design thinking strategy and capability: structure-culture- skills-process. Ideate-generate ideas,
shortlisting a workable solution-Perform feasibility and risk assessment-Practical case study and
COURSE OUTCOMES (CO)
1. Understand the creative process and describe to develop ideas, strengthening reasoning power,
working creatively and unlocking creativity.
2. Know the significance of conformity and the measures used by the management to develop and
sustain a creative environment and managing internal entrepreneurs.
3. Appraise various techniques to nurture and managing creative people in the organization
4. Comprehend the ways to stimulating technological innovation nurturing the innovator, the
innovative spirit in an industrial setting.
5. Appreciate the design thinking and its process which includes design principles, strategy and
capability, Ideate-generate ideas and feasibility assessment.
STUDENT EVALUATION:
Details
Assessment
Task type
Task mode
Marks (%)
A1
(CO1, CO2) (L1 & L2)
Mid Exam
Individual
Written
20
A2 (CO2, CO3, CO4)
(L3, L4 & L5)
Project
Group
Presentations & Report
20
A3
(CO1, CO2, CO3, CO4, CO5)
(L1, L2, L3, L4, L5)
End-term
exam
Individual
Written (short/long)
60
SYLLABUS MAPPING WITH COURSE OBJECTIVES AND BLOOMS TAXONOMY
LEVELS:
Cognitive Di-
mension/ Knowl-
edge Dimension
L1
Re me m -
ber
L2
U n d e r -
standing
L3
Apply
L4
Analyze
L5
Evaluate
L6
Create
Factual Knowl-
edge
CO1
(A1, A2)
CO1, CO2
(A1, A2)
CO1, C03
(A1, A3)
Conceptual
Knowledge
CO2, CO5
(A2, A3)
CO2, CO4
CO5
(A2, A3)
Procedural
Knowledge
Meta-cognitive
Knowledge
exercise-Create: Develop prototypes of a big idea-perform feasibility and risk assessment-
Evolve: track success and scale the solution.
TEXT BOOK
A Dale Timpe (2014), Creativity, Mumbai: Jaico Publishing House.
REFERENCE BOOKS
1. Bill Bolton, John Thompson (2014), Entrepreneurs: Talent, Tem- perament and Opportunity,
Routledge 3rd Ed.
2. Arya Kumar (2014), Entrepreneurship: Creating and Leading an Entrepreneurial
Organization, New Delhi: Pearson Publications.
3. S.Anil Kumar & S.C Purnima (2014), Entrepreneurship Develop- ment, New Delhi: New Age
Publishers.
4. Vasant Desai (2014), Dynamics of Entreprenurial Development and Management, New
Delhi: Himalaya Publishing House.
5. MadhurimaLall and ShikhaSahai (2012) Entrepreneurship, New Delhi: Excel Books.
6. Poornima M. Charantimath (2014), Entrepreneurship Develop- ment – Small Business
Enterprises, New Delhi: Pearson.
7. Innovation by Design: How Any Organization Can Leverage Design Thinking to Produce
Change, Drive New Ideas, and Deliver Mean- ingful Solutions, Thomas Lockwood and Edgar
Papke, Career Press, 2018.
8. Creativity, Innovation, and Entrepreneurship Across Cultures: Theory and Practices, Igor N.
Dubina and Elias G. Carayannis (Ed), Springer, 2016.
9. Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work,
Beverly Rudkin Ingle, Apress Publications, 2013.
JOURNALS:
1. Harvard Business Review
2. International Journal of Entrepreneurial Behaviour and Research
3. International Journal of Small Business Management
4. International Journal of Entrepreneurship and Innovation Management
5. The Mint/ The Economic Times/Business Standard/Business Line daily news papers
GITAM Institute of Management (GIM)
Gandhi Institute of Technology and Management (GITAM)
(Declared as Deemed to
be University u/s 3 of UGC Act. 1956) Visakhapatnam – 45.
Course Code: VDC 111
Course Title: Venture Discovery
Semester: I
Course Type: Internal
Credits: 2
Program: All MBA Programmes
Course Leader: Venture Discovery Centre
Course description and Course outcomes
India as part of its Make in India initiative has been focusing on creating incubation centers within
educational institutions, with an aim to generate successful start-ups. These start-ups will become
employment creators than employment seekers, which is the need of the hour for our country.
This common course for all the disciplines is a foundation for venture development. It is an experiential
course that lets students venture and find out what is a business, financial and operating models of a
business are. How to design and prototype solutions that meets their customers’ needs and generate revenue
for the business.
COURSE OBJECTIVES
Discover who you are – Values, Skills, and Contribution to Society.
Gain experience in actually going through the innovation process.
Conduct field research to test or validate innovation concepts with target customers.
Understand innovation outcomes: issues around business models, financing for start-ups,
intellectual property, technology licensing, corporate ventures, and product line or service
extensions.
SYLLABUS
UNIT I (6 sessions)
Personal Values: Defining your personal values, Excite & Excel, Build a Team, Define purpose for a
venture. Four stages: Personal Discovery, Solution Discovery, Business Model Discovery, Discovery
Integration.
Unit II (6 sessions)
Solution Discovery: Craft and mission statement, Experience design, Gaining user insight, Concept
design and positioning, Product line strategy, Ideation & Impact.
Unit III (6 sessions)
Business Model Discovery: Prototyping solutions, Reality Checks, understand your industry, Types of
business models, Define Revenue Models, Define Operating Models
Unit IV (6 sessions)
Discovery Integration: Illustrate business models, Validate business models,
Define company impact
Unit V (6 sessions)
Tell a Story: Can you make money, Tell your venture story.
On successful completion of this course, students will be able to:
Course Outcome
Assessment
1
Understand conceptual framework of the foundation of a venture
A1, A2
2
Understand the concept of purpose, mission and value-add service offered
by a venture
A3
3
Analyze design and positioning of the product
A3
4
Demonstrate prototyping
A3
5
Analyze business, revenue and operating models
A3
Assessment methods
Task
Task type
Task mode
Weightage (%)
A1. Assignments
Individual
Report/Presentation
20
A2. Case / Project/
Assignment
Groups* or
Individual
Presentations/Report/
Assignment
40
A3. Project
Individual/
Group
Report/Pitch
40
Transferrable and Employability Skills
Outcomes
Assessment
1
Know how to use online learning resources: G-Learn, online journals,
etc.
A1 & A2
2
Communicate effectively using a range of media
A1& A2
3
Apply teamwork and leadership skills
A2
4
Find, evaluate, synthesize & use information
A1 & A2
5
Analyze real world situation critically
A3
6
Reflect on their own professional development
A3
7
Demonstrate professionalism & ethical awareness
A2
8
Apply multidisciplinary approach to the context
A2
Learning and teaching activities
Mixed pedagogy approach is adopted throughout the course. Classroom based face to face teaching,
directed study, independent study via G-Learn, case studies, projects and practical activities (individual
& group)
Teaching and learning resources
Soft copies of teaching notes/cases etc. will be uploaded onto the G-learn. Wherever necessary, printouts,
handouts etc. will be distributed in the class. Prescribed text book will be provided to all. However, you
should not limit yourself to this book and should explore other sources on your own. You need to read
different books and journal papers to master certain relevant concepts to analyze cases and evaluate
projects. Some of these reference books given below will be available in our library.
1. Prescribed Modules:
Access to NU-IDEA online modules will be provided.
REFERENCES:
1. Personal Discovery Through Entrepreneurship, Marc H. Meyer and Chaewon Lee, The Institute
of Enterprise Growth, LLC Boston, MA.
Suggested journals:
1. Vikalpa, Indian Institute of Management, Ahmedabad
2. Journal of General Management, Mercury House Business Publications, Limited
3. Harvard Business Review, Harvard Business School Publishing Co. USA
SEMESTER – III
S.
№.
Code
№.
Title of the
Course
Level of
course
Theo
ry
Practic
al
Credi
ts
Internal
Assessme
nt Marks
External
Assessme
nt
Marks
Total
Mar
ks
1.
MBG2
01
Indian
Heritage &
Culture
Foundatio
n
Compuls
ory
2
-
2
40
60
100
2.
MBG2
03
Business
Communicati
on
Core
2
-
2
40
60
100
3
MBG2
31
MS Excel
Foundatio
n
Compuls
ory
2
1
3
100
100*
4
MBG2
05
Human
Resource
Management
Core
3
-
3
40
60
100
5.
MBA2
01
Fundamentals
of
Entrepreneurs
hip
Core
3
-
3
40
60
100
6.
MBG2
07
Marketing
Management
Core
3
-
3
40
60
100
7.
MBA2
91
Social
Project/Rural
Project
Core
Skill
Building
-
1
1
50
-
50
8.
MBA2
93
Semester End
Viva
Core
Skill
Building
1
1
50
-
50
TOTAL…..
15
03
18
400
300
700
*100% Marks Internal
PROFESSIONAL COMPETENCY DEVELOPMENT COURSES IN SEMESTER-III
S.
№.
Code №.
Title of the
Course
Theor
y
Practic
al
Cred
its
Internal
Assessme
nt Marks
External
Assessmen
t
Marks
Total
Mark
s
1.
MBA358
Current Business
Affairs (CBA)
2
2
50
-
50
2.
MBA360
Soft skills- 1
-
2
1
50
-
50
3.
MBA362
BEC
2
2
-
100
100
Note-Professional Competency Development Courses will be added in the 6
th
Semester
COURSE CODE
MBG201
L
T
P
J
S
C
COURSE NAME
INDIAN HERITAGE AND
CULTURE
3
Course Owner
Syllabus version
1.0
Course Pre-requisite(s)
Contact hours
45
Course Co-requisite(s)
NIL
Date Approved
Alternate Exposure
In a broad sense culture means anything physical or non-physical which we produce and
cultivate. Heritage is something, which we receive from our ancestors. Culture is a product of
great forces. This is the peculiarity of Indian culture. It is unique in the world and we Indians
are proud of it.
OBJECTIVES
1) To enable the students to have an insight into and understanding of the great heritage and
culture of India.
2) To sensitize them towards preservation and progression of the same.
SYLLABUS
UNIT-I: Fundamental Unity of India-Harappan and Vedic Culture- Evolution of Caste
System- Political unification of India under Mauryas and Guptas - Cultural achievements.
Cultural conditions under the Satavahanas. Contribution of Pallavas and Cholas to art and
letters.
UNIT-II: Influence of Islam on Indian Culture- The Sufi, Bhakti and Vishnavite Movements.
Cultural achievements of Vijayanagar rulers. Contribution of Shershah and Akbar to the
evolution of administrative system in India-Cultural Developments under Mughals.
UNIT-III: Western Impact on India- Introduction of Western Education- Social and Cultural
awakening and Social reform movements- Raja Ram Mohan Roy- DayanandSaraswati
Theosophical Society- Ramakrishna Paramhamsa and Vivekananda –
IshwarchanderVidyasagar and Veeresalingam. Rise of Indian Nationalism- Mahatma Gandhi-
Non violence and satyagraha.
UNIT-IV: Nature and meaning of Culture, the Vedic culture- Upanishadic Culture,
ArthaSastra, Culture in Ramayana and Mahabharata.
UNIT-V: The culture of Jainism and Buddhism, Vedanta and Indian culture. Religion and
ethical practices.
COURSE OUTCOMES
1) Students equip themselves with knowledge about the heritage and culture of India
2) Students apply their skills to the managerial sphere.
3) Students can assess the impact of western culture on India.
4) Students can understand the meaning of culture and vedic culture.
5) Students can understand the culture of Jainism and Buddhism.
TEXT BOOK
MadanlalMalpani&ShamsunderMalpani (2009),Indian Heritage and Culture, New
Delhi:Kalyani Publishers.
JOURNALS
1. GITAM Journal of Management, GITAM Institute of Management, Visakhapatnam.
2. Harvard Business Review, Harvard Business School Publications, US.
3. International Journal of Cross Culture Management, Sage Publication, New Delhi.
BBA - III SEMESTER
MBG203: BUSINESS COMMUNICATION
Course Description:
Business communication is the process of sharing information between people within and outside
a company. Effective business communication is how employees and management interact to reach
organizational goals. Its purpose is to improve organizational practices and reduce errors.
COURSE OBJECTIVES:
To develop written and verbal communication skills for effective business communication.
To identify various communication skills involved in the business organization.
To develop business communication skills among the students.
To improve language skills – reading, writing and listening
Unit
Topics
Focus
I
Introduction to Business Communication ‐ Characteristics of Effective
Organizational Communication‐ Basic Forms of Communication
‐ Process of Communication ‐ Principles of Effective Business
Communication ‐ 7C’s.
Conceptual
II
Academic Vocabulary and English for Business ‐ Creative Writing Critical
Thinking : Introduction to critical thinking – Benefits ‐ Barriers – Reasoning —
Arguments ‐ Deductive and inductive arguments – Fallacies ‐ Inferential
comprehension Critical thinking in academic writing ‐ Clarity ‐ Accuracy –
Precision –Relevance.
Conceptual
III
1. Business letters – layout of Business letters ‐ types ‐ Business enquiries and
replies – offers – quotations – orders –complaints and adjustments
– collection letters – circular letters – status enquiries.
Analytical
2. Email Writing ‐ The Process of Writing EMails, breaking it Down – The PAIBO
Technique, Structuring an E‐Mail –The 3T’s–Introduction, Body and
Conclusion, Effective Subjectlines, Salutation and Signing off ‐Tele
conferencing, video conferencing
IV
5. Communication in Business Environment : Business Meetings, Notice, Agenda,
Minutes ‐ Press Releases ‐ Corporate Communication
: Internal and External, Group Discussion, Seminars, Presentations ‐ Reporting
of Proceedings of ameeting. Office Memorandum, Office Orders, Press Release
6. Listening : Active listening – Barriers to listening – Listening and note taking –
Listening to announcements–Listening to news on the radio and television.
Analytical
V
2. Reports and Presentations ‐ Business reports and Proposals, Format, visual
laids and contents, Oral Business presentations.
3. Job Application and Resume Writing
Analytical
COURSE OUTCOMES:
o Expose learners to variety of texts to interact with them
o Capability to increase learners to visualize texts and its reading formulas
o Develop critical thinking.
o Develop a more humane and service-oriented approach to all forms of life around
them.
o Improvement in their communication skills for larger academic purposes and
vocational purposes
o Critical participants in their everyday business life
Text & Reference Books:
3) R.C.Bhatia. Business Communication.
4) R.K. Madhukar. Business Communication.
5) Shraf Ravi. Effective Technical Communication.
6) Marilyn Anderson, Pramod K Nayar and Madhu Chandra Sen. Critical Thinking,
5 Lesikar R.V & Flately MV, Basic Communication Skills for empowering the internet
generation, Tata-Mc Graw Hill, 2009.2.
4) Sharma RC & Mohan K, Business Correspondence & Report Writing, TMH, 2009.
COURSE CODE
MBG231
L
T
P
J
S
C
COURSE NAME
MS-EXCEL
3
Course Owner
Syllabus
version
1.0
Course Pre-
requisite(s)
Contact hours
45
Course Co-
requisite(s)
NIL
Date Approved
Alternate Exposure
Excel is an electronic spreadsheet program that is used for storing, organizing and
manipulating data. It is usually used in performing a large variety of computations on the data and
thus helping the companies to maximise the value of their data. With features provided by Excel,
many business firms see it as a vital tool for administration and effective running of a business.
OBJECTIVES
1) To acquaint the students with Excel
2) To provide hands on experience with Excel skills related to business modeling.
SYLLABUS
UNIT- I:Excel Range and Formulae -Range – Naming range, Building basic formulae,
Creating advanced formulae, Using range names in formulae, Troubleshooting formulae
UNIT-II: Functions: Text Functions, Logical and Information Functions, Lookup Functions,
Date and Time Functions, Math and Statistical Functions, Database Functions.
UNIT- III:Pivot Tables and Charts: Creating PivotTables, manipulating PivotTable,
Changing calculated value fields, PivotTable Styles, Grouping, sorting and filtering
PivotTables, Working with Pivot Charts
UNIT- IV:What – IF Analysis: Using Data Tables, Using Scenario Manager, Using Goal
Seek
UNIT-V:Working with Solver: Using Solver, Marketing Mix problem, Transportation
Problem, HR scheduling, Investment Decision
COURSE OUTCOMES
1. Students can develop the concept of range and use it in building excel formulas
2. Students can use different functions in MS Excel
3. Students can perform multidimensional and what-if analysis using MS Excel.
4. Students can perform analytics using MS Excel.
5. Students can solve basic optimization problems with solver add-in
TEXT BOOK
Paul Mcfedries (2013),Excel 2013 Formulas and Functions, New Delhi: Pearson Education.
REFERENCE BOOKS
1. Guy Hart Davis (2010), How to do everything with Microsoft Office Excel, New Delhi:Tata
McGraw Hill.
2. Kathleen Stewart (2010),Microsoft Excel: A Professional Approach, New Delhi: Tata
McGraw Hill.
3. Bill Jelen(2013),Excel 2013 PivotTable Data Crunching,New Delhi: Pearson Education.
4. Frey Curtis (2010),Microsoft Excel 2007 Plain & Simple, New Delhi:Prentice Hall of India.
JOURNALS
GITAM Journal of Management, GITAM (Deemed to be University), Visakhapatnam
COURSE CODE
MBG205
L
T
P
J
S
C
COURSE NAME
HUMAN
RESOURCE
MANAGEMENT
3
Course Owner
Syllabus
version
1.0
Course Pre-
requisite(s)
Contact hours
45
Course Co-
requisite(s)
NIL
Date Approved
Alternate Exposure
The purpose of this course is to provide the students with the basic understanding of the concepts,
systems of human resource development in organizations. The turbulent business climate, caused by
increased global price competitiveness, changing technologies, changing employment legislations
and challenging work force composition is challenging managers to utilize their employees more
effectively to gain competitive advantage. In recent years, there have been significant practical
developments with increasing numbers of private and public sector organizations adopting HRM
initiatives alongside downsizing and reengineering the organization.
COURSES OBJECTIVES
1) To provide an understanding of the strategic importance of managing human resources within
an organization.
2) To provide an overview of the various functions of the HR management and a range of
practices employed by organizations across the globe for building a competitive advantage.
SYLLABUS
UNIT-I: Introduction: Nature, scope and significance of HRM - Evolution of HRM – Recent
trends in HRM – Functions of HRM – Challenges of HR managers
UNIT-II: Procurement: Human Resource Planning – HR Forecasting methods - Job analysis and
Job design – Recruitment - Selection – Induction
UNIT-III: Development: Identification of training needs - designing the training program –
Methods of training – Difference between Training & Development
UNIT-IV: Compensation and Integration: Introduction - Basic factors in determining pay rates –
Basic, Supplementary and Executive Remuneration – types of employee benefits and services -
Quality of work life – Collective Bargaining.
UNIT-V: Separation and Maintaining: Communication and Counseling - Safety and Health –
Internal mobility - Retirement and Retirement benefits.
Case Let (Not Exceeding 200 Words)
COURSE OUTCOMES
1) Students can understand the various HRM initiatives
2) Students can apply these to help in building loyal and committed employees to achieve
organizational success in a competitive environment.
3) Students can design better training and development strategies for employees.
4) Students can design effective HRM strategies.
5) Students can deliver effective communication and counseling strategies.
TEXT BOOK
Snell, Bohlander and Vohra(2012),Human Resource Management – A South Asian Perspective, New
Delhi:Cengage Learning.
REFERENCE BOOKS
1. Edwin B Flippo(2010), Personnel Management, New Delhi:Tata McGraw Hill Publishing.
2. Gary Dessler&BijuVarkkey (2011), Human Resource Management,New Delhi: Pearson.
3. P Subbarao(2012),Human Resource Management, New Delhi:Himalaya Publishing House.
4. Seema Sanghi(2011),Human Resource Management, New Delhi: Macmillan publishers India Ltd.
JOURNALS
1. Gitam Journal of Management, GIM, GITAM (Deemed to be University), Visakhapatnam
2. Harvard Business Review, Harvard Business School Publication Co. USA
3. Human Capital, HR Information Services, New Delhi
4. Vikalpa, Indian Institute of Management, Ahmedabad
COURSE
CODE
MBA201
L
T
P
J
S
C
COURSE NAME
FUNDAMENTALS OF
ENTREPRENEURSHIP
3
Course Owner
Syllabus
version
1.0
Course Pre-
requisite(s)
Contact hours
45
Course Co-
requisite(s)
NIL
Date
Approved
Alternate
Exposure
Entrepreneurship is an essential element for economic progress as it manifests its fundamental
importance in different ways: a) by identifying, assessing and exploiting business opportunities; b) by
creating new firms and/or renewing existing ones by making them more dynamic; and c) by driving the
economy forward – through innovation, competence, job creation- and by generally improving the well-
being of society.
COURSE OBJECTIVES
This course intends the students to
1. Describe the nature and characteristics of an entrepreneur.
2. Identify the barriers to start a new business in the present business environment and discuss
evaluation of entrepreneurship.
3. Explain the mindset of entrepreneurs and illustrate the business opportunities in different areas.
4. Discuss the sources of business ideas and evaluate the procedures in developing a good business
Idea.
5. Evaluate the incentives for start-ups and EDPs to start own business.
SYLLABUS MAPPING WITH COURSE OBJECTIVES AND BLOOMS TAXONOMY LEVELS:
Cognitive
Dimension /
Knowledge Dimension/
L1
Remember
L2
Understanding
L3
Apply
Factual Knowledge
CO1, CO2
(A1, A2, A4)
CO1, CO2,CO3
(A1,A2,A4)
Conceptual Knowledge
CO3, CO4, CO5
(A1, A2,A4)
Procedural Knowledge
CO4
(A1, A2,A4)
Meta-cognitive Knowledge
COURSE SYLLABUS
UNIT-I : Nature & Characteristics of entrepreneurs
Entrepreneur and Entrepreneurship: Description and definition of entrepreneur – Characteristics of
entrepreneur – Functions of an entrepreneur – types of entrepreneurs – concept of entrepreneurship –
entrepreneurial culture – entrepreneurial process – entrepreneurial competencies – entrepreneurial
mobility.
UNIT-II: Evolution of Entrepreneurship
Genesis of entrepreneur and entrepreneurship : Theories of Entrepreneurship – Role of entrepreneurship
in economic development – Barriers of entrepreneurship - Entrepreneurship and current business
environment.
UNIT-III: Entrepreneurial Mindset& Motives
Entrepreneurial Motives, Motivating factors of entrepreneurship - Growth of entrepreneurship in India –
Agricultural Entrepreneurship to Industry entrepreneurship to Services entrepreneurship – corporate
entrepreneurship – women entrepreneurship.
UNIT-IV :Business Idea Generation
Business Idea generation: Sourcing of business ideas, innovative ideas, opportunity identification,
scanning of the environment - finding the gaps for new business and new way of business - setting-up
new ventures - acquiring existing business – franchising and Entrepreneurship.
UNIT-V : Incentives & EDPs
Incentives for Developing Entrepreneurial Eco System &EDPs: Need and objectives of EDP – Evolution
of EDPs – Phases of EDPs – Course content and curriculum of EDPs – Management Education centers
and Entrepreneurship Development Programs- Incentives from various organizations and also the
important EDPs to start own business through the support of incubation centres- Incubators, Accelerators,
start ups .
COURSE OUTCOMES (CO)
CO
By the end of the course, students should be able to:
Blooms
Taxonomy
Level
1
Describe the nature of entrepreneurship and functions of an
entrepreneur.
L1, L2
2
Identify the barriers to start a new business in the present business
environment and discuss the evaluation of entrepreneurship.
L1, L2
3
Explain the mindset of entrepreneurs and illustrate the business
opportunities in different areas.
L2, L3
4
Explain sources of business and illustrate step by step procedures
in developing a good business Idea.
L2, L3
5
Evaluate the incentives for supporting start-ups and EDPs to start
own business.
L1, L2
STUDENT EVALUATION
Task
Assessment
Task type
Task mode
Weightage
(%)
A1
Quiz
Individual
Multiple Choice Online/
Written
10
A2
Mid Exam
Individual
Written
15
A3
Case*/ Project* /
Assignment
Groups* or
Individual
Presentations/Report/
Assignment with
Q&A/Viva
15
A4
End-term exam
Individual
Written (short/long)
60
TEXT BOOK
Donald F. Kuratko (2014), Entrepreneurship: Theory, Process, Practice New Delhi: Cengage
Learning.
REFERENCES
1. Bill Bolton, John Thompson (2014), Entrepreneurs: Talent, Temperament and Opportunity,
Routledge 3rd Ed.
2. Arya Kumar (2014), Entrepreneurship: Creating and Leading an Entrepreneurial
Organization, New Delhi: Pearson Publications.
3. S.Anil Kumar & S.C Purnima (2014), Entrepreneurship Development, New Delhi: New
Age Publishers.
4. A Shay and V Sharma (2012), Entrepreneurship and New Venture Creation, New Delhi:
Excel Books.
5. Vasant Desai (2012), Dynamics of Entreprenurial Development and Management, New
Delhi: Himalaya Publishing House.
6. Poornima M. Charantimath (2012), Entrepreneurship Development – Small Business
Enterprises, New Delhi:Pearson
JOURNALS AND NEWS PAPERS
1. Harvard Business Review
2. International Journal Of Entrepreneurial Behaviour And Research
3. International Journal Of Small Business Management
4. International Journal Of Entrepreneurship And Innovation Management
5. The Mint/ The Economic Times/Business Standard/Business Line Daily News Papers.
COURSE CODE
MBG207
L
T
P
J
S
C
COURSE NAME
MARKETING
MANAGEMENT
3
Course Owner
Syllabus
version
1.0
Course Pre-
requisite(s)
Contact hours
45
Course Co-
requisite(s)
NIL
Date Approved
Alternate Exposure
Marketing as a subject primarily caters to the consumerist instincts of an individual. The markets
are driven by consumer behaviour, which has evolved over time and is much more demanding
these days. Consumer satisfaction takes primacy for a business to be successful. This calls for
managers to adopt creative and unique marketing strategies to gain competitive advantage.
Marketing Management equips managers with the required theoretical knowledge and practical
skills to gain insights into the dynamic nature of the markets and then devise ways and means to
effectively manage them.
Course Objectives:
To explain the principles of marketing
To analyse real-world marketing issues
To apply concepts of marketing to address problems and opportunities in the new
marketing environment
Content Outline
Unit I: Introduction to Marketing – Definition, Nature, Scope, and Importance of Marketing –
Core Concepts -Need, Want, Desire, Demand, Value, Exchange; philosophies of Marketing-
Product – Production - Sales – Marketing – Societal – Relational marketing Concept of Marketing
Myopia. Product Vs service
Unit II: Buyers behavior -Factors influencing buyer behavior –five-step buyers decision process -
Segmenting, Targeting and Positioning - Concept of Market Segmentation, Bases for Segmenting
Consumer Markets, Targeting (T), Positioning (P) Value Proposition and USP
Unit III: Marketing mix: Elements of the marketing Mix – four P’s, extended three Ps of services.
Product Decisions: Product Concept -Classification of Products – Product Life Cycle Stages, New
Product Development
Unit IV: Pricing and Channels of Distribution: Pricing Objectives – Factors Influencing the Pricing
Policy – Pricing Methods, Channels of Distribution: Definition – Nature – Types-Functions and
levels of distribution channels
Unit V: Promotion Mix – Importance of Promotion – Managing Advertising – Sales Promotion –
Personal Selling and Direct Marketing– Publicity and Public Relations. Integrated Marketing
Communication (IMC), Social Marketing
Learning and teaching activities
Case Analysis
Situation Analysis
Brainstorming
Group Discussion
Research Project
Chalk and Talk
Student Presentations
Course Outcomes
Students can describe the various concepts of Marketing.
Students can examine the importance of Marketing in customer-oriented strategies
Students can apply marketing concepts to real-time marketing problems.
Students can design and execute marketing mix strategies for products and services.
Students can perform segmentation and targeting the market.
Teaching and learning resources
1. Philip Kotler, Gary Armstrong and Prafulla Agnihotri, Principles of Marketing, Pearson India,
17th Edition. New Delhi: 2018
2. Philip Kotler and Gary Armstrong, Principles of Marketing, Pearson India, Global Edition, 17th
Edition. New Delhi: 2017
3. Rajan Saxena, Marketing Management, Tata-McGraw Hill, Fifth Edition New Delhi :2015
4. Ramaswamy and Namakumari -Marketing Management- Indian Context with Global Perspective
McGraw Hill Education; India, Fifth Edition, 2017
5. Ramaswamy and Namakumari -Marketing Management- Indian Context -Global Perspective,
Sage Publications India Pvt Ltd; Sixth Edition 2018
6. C. B. Gupta and Dr. N. Rajan Nair, Marketing Management: Text and Cases 15th Edition, S.
Chand and Sons 2012
7. N Rajan Nair and Sanjith R Nair, Marketing – Revised Edition, Sultan Chand & Sons – Tb, 2017
8. Indian Journal of Marketing
9. GITAM Journal of Management, GIM, GITAM University, Visakhapatnam
10. Vikalpa, IIM, Ahmedabad
11. Management Review, IIM, Bangalore.
SEMESTER – IV
S.
№
Code
№.
Title of the
Course
Level of
course
Th
eor
y
Pract
ical
Cre
dits
Internal
Assessmen
t Marks
External
Assessme
nt
Marks
Total
Mark
s
1.
MBG20
2
Environmenta
l
Science
Foundation
Compulsor
y
3
-
3
40
60
100
2.
MBG20
4
Banking
Theory &
Practice
Core
3
-
3
40
60
100
3.
MBA20
2
Organizationa
l Behavior
Core
3
-
3
40
60
100
4.
MBA20
4
Sales and
Distribution
Management
Core
3
-
3
40
60
100
5.
MBA20
6
Business
Laws
Core
4
-
4
40
60
100
6.
MBG20
6
Financial
Management
Core
4
-
4
40
60
100
7.
MBA29
2
Semester End
Viva-Voce
Core Skill
Building
-
1
1
50
-
50
TOTAL….
20
1
21
290
360
650
PROFESSIONAL COMPETENCY DEVELOPMENT COURSES IN SEMESTER-IV
S.№.
Code №.
Title of the
Course
Theory
Practical
Credits
Internal
Assessment
Marks
External
Assessment
Marks
Total
Marks
1.
MBA358
Current
Business
Affairs
(CBA)
2
2
50
-
50
Note- Professional Competency Development Courses will be added in the 6
th
Semester.
BBA - IV SEMESTER
COURSE CODE
MBG202
L
T
P
J
S
C
COURSE NAME
ENVIRONMENTAL
SCIENCE
3
Course Owner
Syllabus version
1.0
Course Pre-
requisite(s)
Contact hours
45
Course Co-requisite(s)
NIL
Date Approved
Alternate Exposure
The importance of environmental science and environmental studies cannot be disputed. The need for
sustainable development is a key to the future of mankind. Continuing problems of pollution, loss of
forests, solid waste disposal, degradation of environment, issues like economic productivity and national
security, Global warming, the depletion of ozone layer and loss of biodiversity have made everyone aware
of environmental issues. It is clear that no citizen of the earth can afford to be ignorant of environment
issues. Environmental management has captured the attention of health care managers. Managing
environmental hazards has become very important.
OBJECTIVES
1) To sensitize students to environmental issues
2) To mobilize them to adopt environment conservation strategies as management professionals.
SYLLABUS
UNIT-I: Multidisciplinary nature of environmental studies
Definition, Scope and importance, need for public awareness
UNIT-II: Natural resources and associated problems
a) Forest resources: Use and over-exploitation, deforestation, case studies. Timber extraction, mining,
dams and their effects on forest and tribal people.
b) Water resources: Use and over-utilization of surface and ground water, floods, drought, conflicts over
water, dams-benefits and problems.
c) Mineral resources: Use and exploitation, environmental effects of extracting and using mineral
resources, case studies.
d) Food resources: World food problems, changes caused by agriculture and over-grazing, effects of
modern agriculture, fertilizer-pesticide problems, water logging, salinity, case studies.
e) Energy resources: Growing energy needs, renewable and non renewable energy sources, use of
alternate energy sources. Case studies.
f) Land resources: Land as a resource, land degradation, man induced landslides, soil erosion and
desertification.
Role of an individual in conservation of natural resources
Equitable use of resources for sustainable lifestyles
UNIT-III: Ecosystems
Concept of an ecosystem, Structure and function of an ecosystem, Producers, consumers and decomposers,
Energy flow in the ecosystem, Ecological succession, Food chains, food webs and ecological pyramids.
Introduction, types, characteristic features, structure and function of the following ecosystems :-
- Forest ecosystem
- Grassland ecosystem
- Desert ecosystem
- Aquatic ecosystems (ponds, streams, lakes, rivers, oceans, estuaries)
From Unsustainable to Sustainable development, Urban problems related to energy, Water conservation,
rain water harvesting, watershed management, Resettlement and rehabilitation of people; its problems and
concerns.
Environmental ethics: Issues and possible solutions
Climate change, global warming, acid rain, ozone layer depletion, nuclear accidents and holocaust,
Wasteland reclamation, Consumerism and waste products, Environment Protection Act, Air (Prevention
and Control of Pollution) Act,Water (Prevention and control of Pollution) Act, Wildlife Protection Act,
Forest Conservation Act, Issues involved in enforcement of environmental legislation, Public awareness
UNIT-IV: Biodiversity and its conservation
Introduction – Definition: genetic, species and ecosystem diversity, Biogeographical classification of India
Value of biodiversity: consumptive use, productive use, social, ethical, aesthetic and option values,
Biodiversity at global, National and local levels, India as a mega-diversity nation, Hot-sports of
biodiversity.
Threats to biodiversity: habitat loss, poaching of wildlife, man-wildlife conflicts.
Endangered and endemic species of India
Conservation of biodiversity: In-situ and Ex-situ conservation of biodiversity.
UNIT-V: Environmental Pollution
Definition, Cause, effects and control measures of :-
Air pollution, Water pollution, Soil pollution, Marine pollution, Noise pollution, Thermal pollution,
nuclear hazards
Solid waste Management: Causes, effects and control measures of urban and industrial wastes
Role of an individual in prevention of pollution
Pollution case studies
Disaster management: floods, earthquake, cyclone and landslides.
Population growth, variation among nations,Population explosion – Family Welfare
Program,Environment and human health, Human Rights, Value Education,Women and Child Welfare,
Role of Information Technology in Environment and human health.
FIELD WORK
1. Visit to a local area to document environmental assets river/ forest/grassland/hill/mountain
2. Visit to a local polluted site-Urban/Rural/Industrial/Agricultural
3. Study of common plants, insects, birds.
4. Study of simple ecosystems-pond, river, hill slopes, etc.
COURSE OUTCOMES
Creating environmental consciousness among students.
Enabling them to identify potential environmental hazards and to provide management solutions
to such problems.
Student will enhance their skills in biodiversity and its conservation.
Students will enhance their abilities in Ecosystems.
Students will be able to perform disaster management practices.
TEXT BOOK
ErachBharucha (2013),Textbook of Environmental Studies for Undergraduate Courses Second
Edition, Hyderabad: Universities Press.
REFERENCE BOOKS
1. TownsendC.R.,Begon, M& Harper J.L (2008),Essentials of EcologyThird Edition, United
Kingdom, Oxford: Blackwell Publishing.
2. JadhavH.V&Bhosale V.M(2006),Environmental Protection & Laws, Mumbai: Himalaya
Publishing House.
3. *Latest Available editions
JOURNALS
1. GITAM Journal of Management, GITAM Univeristy, Visakhapatnam
2. The ICFAI Journal of environmental economics
3. The ICFAI Journal of Environmental Law
4. Indian Journal of Environmental Protection
5. Journal of Environmental Research and Development
6. Down to Earth magazine, Society for Environmental Communications, New Delhi
COURSE CODE
MBG204
L
T
P
J
S
C
COURSE NAME
BANKING THEORY &
PRACTICE
3
Course Owner
Syllabus version
1.0
Course Pre-
requisite(s)
Contact hours
45
Course Co-requisite(s)
NIL
Date Approved
Alternate Exposure
The significance of banking sector in India is continuously in upward direction for several decades. The
sector is playing a role of a catalyst in development of three pillars of the economy i.e., agriculture, industry
and services. The change process began with a passing of Banking Regulation Act, 1949. The Act was
considered as a Land Mark in the history of commercial banking in India as it provided consolidation and
regulation of banking system in India. Nationalization of 14 Banks in 1969 is another land mark. The
Banks started playing a critical role in social development process and became a partner in Government’s
welfare schemes and policies. The third land mark in the development of Banking Sector in the country is
the liberalization policies introduced by the Government of India in 1991. The course aims to equip the
student with the historical background of Banking in India, growth of commercial Banks in India and the
regulations of Indian Banks.
COURSE OBJECTIVES
1) To make the student to know about the banking theory
2) To give the student adequate exposure to banking practice.
COURSE SYLLABUS
UNIT-I:Introduction: Origin of banking – Definition- Banker and Customer - relationship – General and
special types of customers – Types of customer – Types of deposits – Origin and growth of commercial
Banks in India.
UNIT-II:Modes of Credit Delivery : Cash Credit – Loans – Overdrafts – Bills Finance – Pricing of loans
– Types of Securities – Pledge, Hypothecation, Assignment, Lien and Mortgage.
UNIT-III: Banking Practices: Obligations, Duties of a banker, Rights of banker, Clayton’s Rule,
guidelines for writing cheques, endorsements,Banking Ombudsman Scheme, 2006
UNIT-IV: Banks’ Financial Statements: Bank Liabilities – Bank Assets – Contingent Liabilities – Income
Statement – CAMELS Ratings
UNIT-V:Banking Innovations :Banking Services and Innovations – Product centric Innovations – Process
centric Innovations – Marketing Innovations – Pricing Innovations - E-Payment Systems and Electronic
Banking
COURSE OUTCOMES
Student acquires knowledge about theoretical aspects of banking and relationship between banker and
customer.
Student learns about the practicalities of banking and the latest trends in banking.
Students can enhance their skills in banking technology and management.
Students can analyse bank financial statements and CAMELS ratings.
Students can enhance their skills in banking innovations and electronic banking.
TEXT BOOK
Padmalatha Suresh and Justin Paul (2013), Management of Banking and Financial Services, New
Delhi: Pearson Education.
REFERENCE BOOKS
1. Shekhar&Shekhar (2010),Banking Theory and Practice, New Delhi: Vikas Publishing House.
2. P.K. Srivastav(2011),Banking Theory and Practice, NewDelhi:Vikas Publishing House.
3. Sundaram& P.N. Varshney (2010), Banking Theory, Law and Practice, New Delhi:S.Chand& Co.
JOURNALS
1. GITAM Journal of Management, Visakhapatnam.
2. The journal of Banking Studies, Mumbai.
BBA - IV SEMESTER
COURSE CODE
MBA202
L
T
P
J
S
C
COURSE NAME
ORGANIZATIONAL
BEHAVIOR
3
Course Owner
Syllabus version
1.0
Course Pre-
requisite(s)
Contact hours
45
Course Co-requisite(s)
NIL
Date Approved
Alternate Exposure
Practicing managers have long understood the importance of interpersonal skills to managerial
effectiveness. Till about three decades ago, most business schools focused on the functional aspects of
management – specifically finance, accounting and quantitative techniques. Though Organizational
Behavior was a core course right from the inception of the BBA program, the focus was essentially on
gaining a psychologically understanding of human behavior, and not on acquiring usable skills. In the last
two decades, academia has come to realize the importance that an understanding of human behavior to
managerial effectiveness. The course focuses majorly on conceptual knowledge, with emphasis on
analytical and presentational skills
COURSE OBJECTIVES
1) The objective of the course is to give to the students a foundation in understanding human
behaviour at work.
2) This is done in a three stage process. Stage one deals with individual behavior, stage two with
group behaviour and stage three gives an overview of the organizational and performance related
factors
SYLLABUS
UNIT-I: Introduction Nature and Importance of Organizational Behavior - Management Functions, Roles
and Skills – People Skills.
UNIT-II: Foundations of Individual Behavior - The Perception process – Factors, Person Perception -
Learning – Theories of Learning, Principles of Learning - Motivation – Primary and General Motives,
Theories of Motivation – Maslow, Herzberg, Equity Theory, Goal-Setting Theory – Expectancy Theory
UNIT-III: Foundations of Group Behavior - Nature of Groups – Structure, Types, Stages of Group
Development - Group Decision-Making – Groups vs. Individual, Groupthink, Group shift, Group
Decision-Making Techniques.
UNIT-IV: Managing Group Behavior - Leadership – Nature and Importance, Theories-Trait theories,
Behavioral Theories, Contingency Theories - Understanding Work Teams – Nature of Teams, Types of
Teams, Effectiveness of Teams, Team Building - Conflict – Intra-personal and Interpersonal Conflict.
UNIT-V: Foundations of Organizational Behavior - Organizational Structure – Work Specialization,
Departmentalization - Span of Management, - Organizational Culture: Nature – Creating and Maintaining
a Culture.
Case Analysis (Not exceeding 250 words).
COURSE OUTCOMES
Students equipped with an ability to identify, explore and examine factors impinging on
individual and group behaviour in organizations in the new millennium.
Students can develop strategies to manage group dynamics.
Students can explain the terminology associated with organizational behaviour.
Students can incorporate and apply the predominant organizational
behaviour theories to work with real life organizational issues concerned with Human
Behaviour at work place.
Students can design strategies for change management and creating organisation culture.
TEXT BOOK
Robbins S., JudgeT.A.Vohra N (2013),Organizational Behavior, New Delhi: Pearson Education.
REFERENCE BOOKS
1. Moorehead and Griffin (2013),Organizational Behavior, New Delhi: AITBS.
2. Archana Tyagi (2011),OrganisationalBehaviour, New Delhi: Excel Books.
3. Gangadhara Rao, V.S.P. Rao &Narayana (2001),OrganisationalBehaviour, New Delhi: Konark
Publishers. (latest edition)
4. Newstrom& Keith Davis (2012),OrganisationalBehaviour, New Delhi:Tata Mc-Graw Hill
Publishing Co.Ltd.
JOURNALS
1. GITAM Journal of Management, Visakhapatnam.
2. Indian Management, New Delhi.
3. Indian Journal of Industrial Relations, New Delhi.
4. South Asian Journal of Management, Hyderabad.
5. Human Capital, New Delhi.
6. Productivity, New Delhi.
COURSE CODE
MBA204
L
T
P
J
S
C
COURSE NAME
SALES AND
DISTRIBUTION
MANAGEMENT
3
Course Owner
Syllabus version
1.0
Course Pre-
requisite(s)
Contact hours
45
Course Co-requisite(s)
NIL
Date Approved
Alternate Exposure
Sales Management focuses on the sales techniques and the management of the sales force. The success
of any sales and marketing department lies in the effectiveness of the Sales Force. The goal of the Sales
Management course is to examine the elementsofaneffectivesalesforceasakeycomponent of the
organization's total marketing effort. A successful Sales Managerneeds to understand the fundamentals
of the sales process, the relationshipbetween sales and marketing, sales force structure and issues in
recruiting,selecting, training, motivating, compensating and retainingsalespeople.
COURSE OBJECTIVES
• Tounderstandtheplanningandstaffingneedsinprofessionalsales
• Tolearnhowtomanageandmotivateaprofessionalsalesteam,asa Salesmanager
• Toanalysethekeysuccessfactorsforsalesexecutiveperformance
UNIT-I: Introduction to Sales Management - Evolution of Sales Management, importance of Sales
Management, types of Selling, difference between Selling and Marketing, Modern Day Sales Activities,
Selling Skills, Selling Strategies, Selling Process.
UNIT-II: Sales Planning and Budgeting: Sales planning process, sales forecasting methods, sales
budgeting process, methods used for deciding sales budget, types of quotas and quota setting procedure,
reasons for establishing or revising sales territories, routing and scheduling sales persons, market cost
analysis.
UNIT-III: Sales Force Management: Recruitment and selection of the sales force, training the sales force,
sales force motivation, sales force compensation, sales force control and evaluation.
UNIT-IV: Introduction to Distribution Management -Definition, need for Distribution Channels,
designing the Marketing Channels, Motivating and Evaluating Channel Members, Capturing the Customer
requirements
UNIT-V: Managing Distribution Channels - Managing Channel Information Systems, reasons for
Channel Conflicts, Managing Conflict, Managing, Ethical issues in Sales and Distribution Management
COURSE OUTCOMES
Students would be able to understand the planning and staffing needs in professional sales.
Students would learn how to manage and motivate a professional sales team, as a sales manager.
Students would be able to analyze the key success factors for sales executive performance.
Students would learn how to manage and motivate distribution channel members.
Students can manage distribution channels and manage conflicts.
TEXT BOOK
1. Krishna K Havaldar, Vasnt M Cavale(2011) Sales and Distribution Management, 2nd edition, Tata
Mcgraw Hill
REFERENCES
1. Tapan K. Panda &Sunil Sahadev (2011), Sales and Distribution Management 2nd edition Oxford
Press.
2. S.L. Gupta, M.K.Rampal (2009) Cases in Sales and Distribution Management, Himalaya
Publication house.
3. K.Sridhara Bhat (2011) Sales and Distribution Management, 1st, Himalaya Publication house.
4. S.A.Chunawalla (2012) Sales and Distribution Management, 3rd edition, Himalaya Publication
house.
5. Dinesh kumar (2012) Marketing Channels ,Oxford Press.
6. Richard R Still, Edward W Cundiff, Norman &A P Govoni(2011) Sales and Distribution
Management, 5th edition, Pearson Publications.
7. Spiro Stanton & Rich (2010) Management of Sales Force, 13th edition, Tata McGraw Hill.
8. Prof. M.V. Kulkarni (2010) Sales and Distribution Management, Everest Publishing House.
9. Anne T Coughlan etal (2011), Marketing Channels, 7th edition, Pearson education.
10. . Mark W Johnston, Greg W Marshall (2009), Sales Force Management, 9th edition, Tata McGraw
Hill.
11. Dr.S.L.Guptha (2010), Sales and Distribution Management, 2nd edition, Excel books.
12. PingaliVenugopal (2012) Sales and Distribution Management, Sage Publications.
JOURNALS
1. IndianJournalofMarketing&JournalofAdvertisingResearch
2. GITAMJournalofManagement,GITAMInstitute of Management,GITAMdeemed to be
university, Visakahapatnam
3. Harvard Business Review, Harvard Business School Publication Co. USA
4. Vikalpa, Indian Institute of Management, Ahmedabad
COURSE CODE
MBA206
L
T
P
J
S
C
COURSE NAME
BUSINESS LAWS
3
Course Owner
Syllabus version
1.0
Course Pre-
requisite(s)
Contact hours
45
Course Co-requisite(s)
NIL
Date Approved
Alternate Exposure
Ignorance of law is no excuse and everyone is supposed to know the law of the land. Law controls and
regulates the external behavior of human beings. Human conduct must conform to legal rules and
regulations. Business law is a branch of general law and it controls and regulates commercial transactions
involving businessmen, traders, importers, exporters, consumers, etc. The present business laws consist of
the general principles of Contract (Contract Act), Law of Agency, Sales of Goods Act, Partnership and
Company Law.
COURSE OBJECTIVES
• To understand the basic concepts of Contracts, Sale of goods, Agency etc
• To acquaint with special legislations dealing with business transactions
• To elucidate the process of formation and winding up of a company
COURSE SYLLABUS
UNIT-I: Importance of Contract Act: Meaning and kinds of Contracts, essentials of a Contract, Offer and
Acceptance, free consent, capacity of the parties, lawful consideration, legality of object, performance of
Contract, discharge of Contract, quasi Contract.
UNIT-II: Sale of Goods Act: Sale and Agreement to sell, conditions and warranties, transfer of property,
Rights of unpaid seller.
UNIT-III: Law of Agency: Definition - kinds of agents - creation of Agency- rights and duties of agent
and principal - termination of Agency.
UNIT-IV: Partnership Act 1932: Meaning and scope of partnership, formation of partnership, registration
of partnership, kinds of partners, dissolution of a partnership firm, limited liability partnership (LLP).
UNIT-V: Company Law: Definition and kinds of companies - formation and advantages of incorporation
of a company - Memorandum of Association- Articles of Association - Prospectus - winding up of a
company.
Case let (not exceeding 200 words)
COURSE OUTCOMES:
Students would learn the importance of contracts in Business Transactions.
Students would be able to know different legislations dealing with business and commerce like
Sales of Goods Act, Partnership Act and an elementary knowledge of Company Law.
Students can enhance their knowledge on various business laws.
Students can enhance their knowledge on Partnership Act.
Students can enhance their knowledge on Company law.
TEXT BOOK
Avatar Singh, "Business Laws", Eastern Book Company, Lucknow, 2014
REFERENCES
1. Maheswari & Maheswari, "Business Laws", Himalaya Publishing Company, New Delhi, 2013
2. Akhileshwar Pathak, "Legal Aspects of Business", Pearson, New Delhi, 2014
JOURNALS
1. Business Law Reports
2. Journal of Institute of Management Accountant
COURSE CODE
MBG206
L
T
P
J
S
C
COURSE NAME
FINANCIAL
MANAGEMENT
3
Course Owner
Syllabus
version
1.0
Course Pre-requisite(s)
Contact hours
45
Course Co-requisite(s)
NIL
Date
Approved
Alternate Exposure
Finance is the life blood of the business. Financial Management is one of the key areas of management.
This Course helps in understanding of the fundamentals of financial management in terms of
investment; financing and dividend policy. This course is designed to familiarize the students with
the basic concepts and practices of Financial Management.
COURSE OBJECTIVES
1. To familiarize the students with the basic concepts of Financial Management.
2. To give thorough understanding of the practices of basic Financial Management.
SYLLABUS
UNIT-I: Financial Management - An Introduction
Meaning and Definition of financial Management, Goals of Financial Management, Finance Functions,
Organisation of finance function, Interface between Finance and other business functions, Financial
Planning, Steps in Financial Planning, Factors Affecting Financial Plans, Time Value of Money.
UNIT-II: Investment Decisions
Introduction to Capital Budgeting, Importance of capital Budgeting, Capital Budgeting Process,
Techniques of Capital Budgeting - Accounting Rate of Return, Pay Back Period, Net Present Value,
Internal Rate of Return and Profitability Index.
UNIT-III: Financing Decisions
Cost of Capital - Cost of Debt, Cost of Preference Shares, Cost of Equity Shares, Cost of Retained
Earnings, Weighted Average Cost of Capital; Leverages – Introduction – Types of Leverages –
Measurement of Operating Leverage, Financial Leverage and Combined Leverage ; Capital Structure
– Introduction, Features of Ideal Capital Structure, Factors affecting Capital Structure, Theories of
Capital Structure - Net Income Approach, Net Operating Income Approach, Modigliani and Miller
Approach and Traditional Approach
UNIT-IV: Working Capital Management - Introduction – Concepts of Working Capital, Objective
of Working Capital Management, Need for Working Capital, Operating Cycle, Determinants of
Working Capital, Estimation of Working Capital.
UNIT-V:Dividend Decisions - Introduction, Forms of Dividends, Types of Dividend Policies,
determinants of Dividend Policy -Theories of Dividend Policy - Walter Model, Gordon Model,
Modigliani and Miller Model – Bonus Shares and Stock Split – Legal, procedural and Tax Aspects of
Dividend Policy.
COURSE OUTCOMES
1) Students can make optimum decisions pertaining to raising funds, making investments and
managing the assets of a corporation, big or small.
2) Students learn to manage finances with the ultimate goal of creating value.
3) Students can perform working capital management.
4) Students can execute dividend decisions and can design a dividend policy.
5) Students can take financial decisions and design financial strategies.
TEXTBOOK
R.K. Sharma &Shashi K. Gupta(2014),Financial Management. Ludhiana:Kalyani
Publications.
REFERENCE BOOKS
1. I.M. Pandey (2010),Financial Management,NewDelhi:Vikas Publications.
2. M.Y. Khan & P.K. Jain. (2013), Financial Management.New Delhi: Tata McGraw Hill.
JOURNALS
1. Chartered Financial Analyst - ICFAI - Hyderabad.
2. GITAM Journal of Management, Visakhapatnam.
3. Journal of Financial Management and Analysis - Centre for Financial Management Research.
SEMESTER – IV
PROFESSIONAL COMPETENCY DEVELOPMENT COURSES IN SEMESTER-IV
S.№.
Code №.
Title of the
Course
Theory
Practical
Credits
Internal
Assessment
Marks
External
Assessment
Marks
Total
Marks
1.
MBA358
Current
Business
Affairs
(CBA)
2
2
50
-
50
Note- Professional Competency Development Courses will be added in the 6
th
Semester.
S.
№
Code
№.
Title of the
Course
Level of
course
Th
eor
y
Pract
ical
Cre
dits
Internal
Assessmen
t Marks
External
Assessme
nt
Marks
Total
Mark
s
1.
MBG20
2
Environmenta
l
Science
Foundation
Compulsor
y
3
-
3
40
60
100
2.
MBG20
4
Banking
Theory &
Practice
Core
3
-
3
40
60
100
3.
MBA20
2
Organizationa
l Behavior
Core
3
-
3
40
60
100
4.
MBA20
4
Sales and
Distribution
Management
Core
3
-
3
40
60
100
5.
MBA20
6
Business
Laws
Core
4
-
4
40
60
100
6.
MBG20
6
Financial
Management
Core
4
-
4
40
60
100
7.
MBA29
2
Semester End
Viva-Voce
Core Skill
Building
-
1
1
50
-
50
TOTAL….
20
1
21
290
360
650
BBA - IV SEMESTER
COURSE CODE
MBG202
L
T
P
J
S
C
COURSE NAME
ENVIRONMENTAL
SCIENCE
3
Course Owner
Syllabus version
1.0
Course Pre-
requisite(s)
Contact hours
45
Course Co-requisite(s)
NIL
Date Approved
Alternate Exposure
The importance of environmental science and environmental studies cannot be disputed. The need for
sustainable development is a key to the future of mankind. Continuing problems of pollution, loss of
forests, solid waste disposal, degradation of environment, issues like economic productivity and national
security, Global warming, the depletion of ozone layer and loss of biodiversity have made everyone aware
of environmental issues. It is clear that no citizen of the earth can afford to be ignorant of environment
issues. Environmental management has captured the attention of health care managers. Managing
environmental hazards has become very important.
COURSE OBJECTIVES
1. To sensitize students to environmental issues
2. To mobilize them to adopt environment conservation strategies as management professionals.
SYLLABUS
UNIT-I: Multidisciplinary nature of environmental studies
Definition, Scope and importance, need for public awareness
UNIT-II: Natural resources and associated problems
a) Forest resources: Use and over-exploitation, deforestation, case studies. Timber extraction,
mining, dams and their effects on forest and tribal people.
b) Water resources: Use and over-utilization of surface and ground water, floods, drought,
conflicts over water, dams-benefits and problems.
c) Mineral resources: Use and exploitation, environmental effects of extracting and using
mineral resources, case studies.
d) Food resources: World food problems, changes caused by agriculture and over-grazing,
effects of modern agriculture, fertilizer-pesticide problems, water logging, salinity, case
studies.
e) Energy resources: Growing energy needs, renewable and non renewable energy sources,
use of alternate energy sources. Case studies.
f) Land resources: Land as a resource, land degradation, man induced landslides, soil erosion
and desertification.
Role of an individual in conservation of natural resources
Equitable use of resources for sustainable lifestyles
UNIT-III: Ecosystems
Concept of an ecosystem, Structure and function of an ecosystem, Producers, consumers and
decomposers, Energy flow in the ecosystem, Ecological succession, Food chains, food webs
and ecological pyramids.
Introduction, types, characteristic features, structure and function of the following ecosystems
:-
- Forest ecosystem
- Grassland ecosystem
- Desert ecosystem
- Aquatic ecosystems (ponds, streams, lakes, rivers, oceans, estuaries)
From Unsustainable to Sustainable development, Urban problems related to energy, Water
conservation, rain water harvesting, watershed management, Resettlement and rehabilitation
of people; its problems and concerns.
Environmental ethics: Issues and possible solutions
Climate change, global warming, acid rain, ozone layer depletion, nuclear accidents and
holocaust, Wasteland reclamation, Consumerism and waste products, Environment Protection
Act, Air (Prevention and Control of Pollution) Act,Water (Prevention and control of Pollution)
Act, Wildlife Protection Act, Forest Conservation Act, Issues involved in enforcement of
environmental legislation, Public awareness
UNIT-IV: Biodiversity and its conservation
Introduction – Definition: genetic, species and ecosystem diversity, Biogeographical
classification of India
Value of biodiversity: consumptive use, productive use, social, ethical, aesthetic and option
values, Biodiversity at global, National and local levels, India as a mega-diversity nation, Hot-
sports of biodiversity.
Threats to biodiversity: habitat loss, poaching of wildlife, man-wildlife conflicts.
Endangered and endemic species of India
Conservation of biodiversity: In-situ and Ex-situ conservation of biodiversity.
UNIT-V: Environmental Pollution
Definition, Cause, effects and control measures of :-
Air pollution, Water pollution, Soil pollution, Marine pollution, Noise pollution, Thermal
pollution, nuclear hazards
Solid waste Management: Causes, effects and control measures of urban and industrial wastes
Role of an individual in prevention of pollution
Pollution case studies
Disaster management: floods, earthquake, cyclone and landslides.
Population growth, variation among nations,Population explosion – Family Welfare
Program,Environment and human health, Human Rights, Value Education,Women and Child
Welfare, Role of Information Technology in Environment and human health.
FIELD WORK
5. Visit to a local area to document environmental assets river/ forest/grassland/hill/mountain
6. Visit to a local polluted site-Urban/Rural/Industrial/Agricultural
7. Study of common plants, insects, birds.
8. Study of simple ecosystems-pond, river, hill slopes, etc.
COURSE OUTCOMES
Creating environmental consciousness among students.
Enabling them to identify potential environmental hazards and to provide management solutions
to such problems.
Student will enhance their skills in biodiversity and its conservation.
Students will enhance their abilities in Ecosystems.
Students will be able to perform disaster management practices.
TEXT BOOK
ErachBharucha (2013),Textbook of Environmental Studies for Undergraduate Courses Second
Edition, Hyderabad: Universities Press.
REFERENCE BOOKS
4. TownsendC.R.,Begon, M& Harper J.L (2008),Essentials of EcologyThird Edition, United
Kingdom, Oxford: Blackwell Publishing.
5. JadhavH.V&Bhosale V.M(2006),Environmental Protection & Laws, Mumbai: Himalaya Publishing
House.
6. *Latest Available editions
JOURNALS
7. GITAM Journal of Management, GITAM Univeristy, Visakhapatnam
8. The ICFAI Journal of environmental economics
9. The ICFAI Journal of Environmental Law
10. Indian Journal of Environmental Protection
11. Journal of Environmental Research and Development
12. Down to Earth magazine, Society for Environmental Communications, New Delhi
COURSE CODE
MBG204
L
T
P
J
S
C
COURSE NAME
BANKING THEORY
& PRACTICE
3
Course Owner
Syllabus version
1.0
Course Pre-requisite(s)
Contact hours
45
Course Co-requisite(s)
NIL
Date Approved
Alternate Exposure
The significance of banking sector in India is continuously in upward direction for several decades.
The sector is playing a role of a catalyst in development of three pillars of the economy i.e., agriculture,
industry and services. The change process began with a passing of Banking Regulation Act, 1949.
The Act was considered as a Land Mark in the history of commercial banking in India as it provided
consolidation and regulation of banking system in India. Nationalization of 14 Banks in 1969 is
another land mark. The Banks started playing a critical role in social development process and became
a partner in Government’s welfare schemes and policies. The third land mark in the development of
Banking Sector in the country is the liberalization policies introduced by the Government of India in
1991. The course aims to equip the student with the historical background of Banking in India, growth
of commercial Banks in India and the regulations of Indian Banks.
COURSE OBJECTIVES
3) To make the student to know about the banking theory
4) To give the student adequate exposure to banking practice.
COURSE SYLLABUS
UNIT-I:Introduction: Origin of banking – Definition- Banker and Customer - relationship – General and
special types of customers – Types of customer – Types of deposits – Origin and growth of commercial
Banks in India.
UNIT-II:Modes of Credit Delivery : Cash Credit – Loans – Overdrafts – Bills Finance – Pricing of loans
– Types of Securities – Pledge, Hypothecation, Assignment, Lien and Mortgage.
UNIT-III: Banking Practices: Obligations, Duties of a banker, Rights of banker, Clayton’s Rule,
guidelines for writing cheques, endorsements,Banking Ombudsman Scheme, 2006
UNIT-IV: Banks’ Financial Statements: Bank Liabilities – Bank Assets – Contingent Liabilities – Income
Statement – CAMELS Ratings
UNIT-V:Banking Innovations :Banking Services and Innovations – Product centric Innovations – Process
centric Innovations – Marketing Innovations – Pricing Innovations - E-Payment Systems and Electronic
Banking
COURSE OUTCOMES
Student acquires knowledge about theoretical aspects of banking and relationship between banker
and customer.
Student learns about the practicalities of banking and the latest trends in banking.
Students can enhance their skills in banking technology and management.
Students can analyse bank financial statements and CAMELS ratings.
Students can enhance their skills in banking innovations and electronic banking.
TEXT BOOK
Padmalatha Suresh and Justin Paul (2013), Management of Banking and Financial Services, New
Delhi: Pearson Education.
REFERENCE BOOKS
4. Shekhar&Shekhar (2010),Banking Theory and Practice, New Delhi: Vikas Publishing House.
5. P.K. Srivastav(2011),Banking Theory and Practice, NewDelhi:Vikas Publishing House.
6. Sundaram& P.N. Varshney (2010), Banking Theory, Law and Practice, New Delhi:S.Chand& Co.
JOURNALS
3. GITAM Journal of Management, Visakhapatnam.
4. The journal of Banking Studies, Mumbai.
BBA - IV SEMESTER
COURSE CODE
MBA202
L
T
P
J
S
C
COURSE NAME
ORGANIZATIONAL
BEHAVIOR
3
Course Owner
Syllabus version
1.0
Course Pre-
requisite(s)
Contact hours
45
Course Co-requisite(s)
NIL
Date Approved
Alternate Exposure
Practicing managers have long understood the importance of interpersonal skills to managerial
effectiveness. Till about three decades ago, most business schools focused on the functional aspects of
management – specifically finance, accounting and quantitative techniques. Though Organizational
Behavior was a core course right from the inception of the BBA program, the focus was essentially on
gaining a psychologically understanding of human behavior, and not on acquiring usable skills. In the last
two decades, academia has come to realize the importance that an understanding of human behavior to
managerial effectiveness. The course focuses majorly on conceptual knowledge, with emphasis on
analytical and presentational skills
COURSE OBJECTIVES
1. The objective of the course is to give to the students a foundation in understanding human
behaviour at work.
2. This is done in a three stage process. Stage one deals with individual behavior, stage two
with group behaviour and stage three gives an overview of the organizational and
performance related factors
SYLLABUS
UNIT-I: Introduction Nature and Importance of Organizational Behavior - Management
Functions, Roles and Skills – People Skills.
UNIT-II: Foundations of Individual Behavior - The Perception process – Factors, Person
Perception - Learning – Theories of Learning, Principles of Learning - Motivation – Primary
and General Motives, Theories of Motivation – Maslow, Herzberg, Equity Theory, Goal-Setting
Theory – Expectancy Theory
UNIT-III: Foundations of Group Behavior - Nature of Groups – Structure, Types, Stages of
Group Development - Group Decision-Making – Groups vs. Individual, Groupthink, Group
shift, Group Decision-Making Techniques.
UNIT-IV: Managing Group Behavior - Leadership – Nature and Importance, Theories-Trait
theories, Behavioral Theories, Contingency Theories - Understanding Work Teams – Nature of
Teams, Types of Teams, Effectiveness of Teams, Team Building - Conflict – Intra-personal and
Interpersonal Conflict.
UNIT-V: Foundations of Organizational Behavior - Organizational Structure – Work
Specialization, Departmentalization - Span of Management, - Organizational Culture: Nature –
Creating and Maintaining a Culture.
Case Analysis (Not exceeding 250 words).
COURSE OUTCOMES
Students equipped with an ability to identify, explore and examine factors impinging on
individual and group behaviour in organizations in the new millennium.
Students can develop strategies to manage group dynamics.
Students can explain the terminology associated with organizational behaviour.
Students can incorporate and apply the predominant organizational
behaviour theories to work with real life organizational issues concerned with Human
Behaviour at work place.
Students can design strategies for change management and creating organisation culture.
TEXT BOOK
Robbins S., JudgeT.A.Vohra N (2013),Organizational Behavior, New Delhi: Pearson
Education.
REFERENCE BOOKS
5. Moorehead and Griffin (2013),Organizational Behavior, New Delhi: AITBS.
6. Archana Tyagi (2011),OrganisationalBehaviour, New Delhi: Excel Books.
7. Gangadhara Rao, V.S.P. Rao &Narayana (2001),OrganisationalBehaviour, New Delhi: Konark
Publishers. (latest edition)
8. Newstrom& Keith Davis (2012),OrganisationalBehaviour, New Delhi:Tata Mc-Graw Hill
Publishing Co.Ltd.
JOURNALS
7. GITAM Journal of Management, Visakhapatnam.
8. Indian Management, New Delhi.
9. Indian Journal of Industrial Relations, New Delhi.
10. South Asian Journal of Management, Hyderabad.
11. Human Capital, New Delhi.
12. Productivity, New Delhi.
COURSE CODE
MBA204
L
T
P
J
S
C
COURSE NAME
SALES AND
DISTRIBUTION
MANAGEMENT
3
Course Owner
Syllabus version
1.0
Course Pre-
requisite(s)
Contact hours
45
Course Co-requisite(s)
NIL
Date Approved
Alternate Exposure
Sales Management focuses on the sales techniques and the management of the sales force. The
success of any sales and marketing department lies in the effectiveness of the Sales Force. The goal
of the Sales Management course is to examine the
elementsofaneffectivesalesforceasakeycomponent of the organization's total marketing effort. A
successful Sales Managerneeds to understand the fundamentals of the sales process, the
relationshipbetween sales and marketing, sales force structure and issues in recruiting,selecting,
training, motivating, compensating and retainingsalespeople.
COURSE OBJECTIVES
• Tounderstandtheplanningandstaffingneedsinprofessionalsales
• Tolearnhowtomanageandmotivateaprofessionalsalesteam,asa Salesmanager
• Toanalysethekeysuccessfactorsforsalesexecutiveperformance
UNIT-I: Introduction to Sales Management - Evolution of Sales Management, importance of Sales
Management, types of Selling, difference between Selling and Marketing, Modern Day Sales
Activities, Selling Skills, Selling Strategies, Selling Process.
UNIT-II: Sales Planning and Budgeting: Sales planning process, sales forecasting methods, sales
budgeting process, methods used for deciding sales budget, types of quotas and quota setting
procedure, reasons for establishing or revising sales territories, routing and scheduling sales persons,
market cost analysis.
UNIT-III: Sales Force Management: Recruitment and selection of the sales force, training the sales
force, sales force motivation, sales force compensation, sales force control and evaluation.
UNIT-IV: Introduction to Distribution Management -Definition, need for Distribution Channels,
designing the Marketing Channels, Motivating and Evaluating Channel Members, Capturing the
Customer requirements
UNIT-V: Managing Distribution Channels - Managing Channel Information Systems, reasons for
Channel Conflicts, Managing Conflict, Managing, Ethical issues in Sales and Distribution
Management
COURSE OUTCOMES
Students would be able to understand the planning and staffing needs in professional sales.
Students would learn how to manage and motivate a professional sales team, as a sales manager.
Students would be able to analyze the key success factors for sales executive performance.
Students would learn how to manage and motivate distribution channel members.
Students can manage distribution channels and manage conflicts.
TEXT BOOK
2. Krishna K Havaldar, Vasnt M Cavale(2011) Sales and Distribution Management, 2nd edition, Tata
Mcgraw Hill
REFERENCES
13. Tapan K. Panda &Sunil Sahadev (2011), Sales and Distribution Management 2nd edition Oxford
Press.
14. S.L. Gupta, M.K.Rampal (2009) Cases in Sales and Distribution Management, Himalaya
Publication house.
15. K.Sridhara Bhat (2011) Sales and Distribution Management, 1st, Himalaya Publication house.
16. S.A.Chunawalla (2012) Sales and Distribution Management, 3rd edition, Himalaya Publication
house.
17. Dinesh kumar (2012) Marketing Channels ,Oxford Press.
18. Richard R Still, Edward W Cundiff, Norman &A P Govoni(2011) Sales and Distribution
Management, 5th edition, Pearson Publications.
19. Spiro Stanton & Rich (2010) Management of Sales Force, 13th edition, Tata McGraw Hill.
20. Prof. M.V. Kulkarni (2010) Sales and Distribution Management, Everest Publishing House.
21. Anne T Coughlan etal (2011), Marketing Channels, 7th edition, Pearson education.
22. . Mark W Johnston, Greg W Marshall (2009), Sales Force Management, 9th edition, Tata McGraw
Hill.
23. Dr.S.L.Guptha (2010), Sales and Distribution Management, 2nd edition, Excel books.
24. PingaliVenugopal (2012) Sales and Distribution Management, Sage Publications.
JOURNALS
5. IndianJournalofMarketing&JournalofAdvertisingResearch
6. GITAMJournalofManagement,GITAMInstitute of Management,GITAMdeemed to be
university, Visakahapatnam
7. Harvard Business Review, Harvard Business School Publication Co. USA
8. Vikalpa, Indian Institute of Management, Ahmedabad
COURSE CODE
MBA206
L
T
P
J
S
C
COURSE NAME
BUSINESS LAWS
3
Course Owner
Syllabus version
1.0
Course Pre-
requisite(s)
Contact hours
45
Course Co-requisite(s)
NIL
Date Approved
Alternate Exposure
Ignorance of law is no excuse and everyone is supposed to know the law of the land. Law controls
and regulates the external behavior of human beings. Human conduct must conform to legal rules
and regulations. Business law is a branch of general law and it controls and regulates commercial
transactions involving businessmen, traders, importers, exporters, consumers, etc. The present
business laws consist of the general principles of Contract (Contract Act), Law of Agency, Sales of
Goods Act, Partnership and Company Law.
COURSE OBJECTIVES
To understand the basic concepts of Contracts, Sale of goods, Agency etc.
To acquaint with special legislations dealing with business transactions
To elucidate the process of formation and winding up of a company
COURSE SYLLABUS
UNIT-I: Importance of Contract Act: Meaning and kinds of Contracts, essentials of a Contract, Offer and
Acceptance, free consent, capacity of the parties, lawful consideration, legality of object, performance of
Contract, discharge of Contract, quasi Contract.
UNIT-II: Sale of Goods Act: Sale and Agreement to sell, conditions and warranties, transfer of property,
Rights of unpaid seller.
UNIT-III: Law of Agency: Definition - kinds of agents - creation of Agency- rights and duties of agent
and principal - termination of Agency.
UNIT-IV: Partnership Act 1932: Meaning and scope of partnership, formation of partnership, registration
of partnership, kinds of partners, dissolution of a partnership firm, limited liability partnership (LLP).
UNIT-V: Company Law: Definition and kinds of companies - formation and advantages of incorporation
of a company - Memorandum of Association- Articles of Association - Prospectus - winding up of a
company.
Case let (not exceeding 200 words)
COURSE OUTCOMES:
Students would learn the importance of contracts in Business Transactions.
Students would be able to know different legislations dealing with business and commerce like
Sales of Goods Act, Partnership Act and an elementary knowledge of Company Law.
Students can enhance their knowledge on various business laws.
Students can enhance their knowledge on Partnership Act.
Students can enhance their knowledge on Company law.
TEXT BOOK
Avatar Singh, "Business Laws", Eastern Book Company, Lucknow, 2014
REFERENCES
3. Maheswari & Maheswari, "Business Laws", Himalaya Publishing Company, New Delhi, 2013
4. Akhileshwar Pathak, "Legal Aspects of Business", Pearson, New Delhi, 2014
JOURNALS
3. Business Law Reports
4. Journal of Institute of Management Accountant
COURSE CODE
MBG206
L
T
P
J
S
C
COURSE NAME
FINANCIAL
MANAGEMENT
3
Course Owner
Syllabus version
1.0
Course Pre-
requisite(s)
Contact hours
45
Course Co-requisite(s)
NIL
Date Approved
Alternate Exposure
Finance is the life blood of the business. Financial Management is one of the key areas of
management. This Course helps in understanding of the fundamentals of financial management in
terms of investment; financing and dividend policy. This course is designed to familiarize the
students with the basic concepts and practices of Financial Management.
COURSE OBJECTIVES
1) To familiarize the students with the basic concepts of Financial Management.
2) To give thorough understanding of the practices of basic Financial Management.
SYLLABUS
UNIT-I: Financial Management - An Introduction
Meaning and Definition of financial Management, Goals of Financial Management, Finance Functions,
Organisation of finance function, Interface between Finance and other business functions, Financial
Planning, Steps in Financial Planning, Factors Affecting Financial Plans, Time Value of Money.
UNIT-II: Investment Decisions
Introduction to Capital Budgeting, Importance of capital Budgeting, Capital Budgeting Process,
Techniques of Capital Budgeting - Accounting Rate of Return, Pay Back Period, Net Present Value,
Internal Rate of Return and Profitability Index.
UNIT-III: Financing Decisions
Cost of Capital - Cost of Debt, Cost of Preference Shares, Cost of Equity Shares, Cost of Retained
Earnings, Weighted Average Cost of Capital; Leverages – Introduction – Types of Leverages –
Measurement of Operating Leverage, Financial Leverage and Combined Leverage ; Capital Structure –
Introduction, Features of Ideal Capital Structure, Factors affecting Capital Structure, Theories of Capital
Structure - Net Income Approach, Net Operating Income Approach, Modigliani and Miller Approach and
Traditional Approach
UNIT-IV: Working Capital Management - Introduction – Concepts of Working Capital, Objective of
Working Capital Management, Need for Working Capital, Operating Cycle, Determinants of Working
Capital, Estimation of Working Capital.
UNIT-V:Dividend Decisions - Introduction, Forms of Dividends, Types of Dividend Policies,
determinants of Dividend Policy -Theories of Dividend Policy - Walter Model, Gordon Model, Modigliani
and Miller Model – Bonus Shares and Stock Split – Legal, procedural and Tax Aspects of Dividend Policy.
COURSE OUTCOMES
1. Students can make optimum decisions pertaining to raising funds, making investments and
managing the assets of a corporation, big or small.
2. Students learn to manage finances with the ultimate goal of creating value.
3. Students can perform working capital management.
4. Students can execute dividend decisions and can design a dividend policy.
5. Students can take financial decisions and design financial strategies.
TEXTBOOK
R.K. Sharma &Shashi K. Gupta(2014),Financial Management.Ludhiana:Kalyani
Publications.
REFERENCE BOOKS
3. I.M. Pandey (2010),Financial Management,NewDelhi:Vikas Publications.
4. M.Y. Khan & P.K. Jain. (2013), Financial Management.New Delhi: Tata McGraw Hill.
JOURNALS
4. Chartered Financial Analyst - ICFAI - Hyderabad.
5. GITAM Journal of Management, Visakhapatnam.
6. Journal of Financial Management and Analysis - Centre for Financial Management Research.
SEMESTER – VI
S.
№
Code
№.
Title of the
Course
Level of
course
The
ory
Prac
tical
Cre
dits
Internal
Assessmen
t Marks
External
Assessme
nt
Marks
Total
Mark
s
1.
MBA30
2
Contemporary
Business
Models
Core
3
-
3
40
60
100
2.
MBG30
4
E-Commerce
Core
3
-
3
40
60
100
3.
MBA34
2
Customer
Relationship
Management
Elective
Discipline
Centric
3
-
3
40
60
100
4.
MBA34
4
Advertising
and Brand
Management
Elective
Discipline
Centric
3
-
3
40
60
100
5.
MBA34
6
Insurance
Management
Elective
Discipline
Centric
3
-
3
40
60
100
6.
MBA34
8
Income Tax
Law &
Practice
Elective
Discipline
Centric
3
-
3
40
60
100
7.
MBA35
0
Industrial
Relations
Elective
Discipline
Centric
3
-
3
40
60
100
8.
MBA35
2
Employment
Laws
Elective
Discipline
Centric
3
-
3
40
60
100
9.
MBA35
4
Business
Simulation
Elective
Discipline
Centric
3
3
100
-
100
10.
MBA35
6
Families in
Business
Elective
Discipline
Centric
3
-
3
100
-
100
11.
MBA39
2
Comprehensiv
e Viva
Core Skill
Building
-
1
2
100
-
100
TOTAL….
27
04
32
620
480
1100
Note: The student has to earn 32 credits out of 47 credits (including 15 credits of all PCD’s)
offered in 6
th
Semester
In case of electives, the student has to earn 12 compulsory credits (4 courses with 3 credits
each) out of a maximum of 24 credits.
The student has to choose one out of two electives in the following combinations –
I. MBA 342: Customer Relationship Management or MBA 344: Advertising and Brand
Management,
II. MBA 346: Insurance Management or MBA 348: Income Tax Law & Practice,
III. MBA 350: Industrial Relations or MBA 352: Employment Laws,
IV. MBA354 : Business Simulation or MBA356: Families in Business.
PROFESSIONAL COMPETENCY DEVELOPMENT COURSES IN SEMESTER-VI
S.
№.
Code №.
Title of the Course
Theo
ry
Pract
ical
Cred
its
Internal
Assessmen
t Marks
External
Assessment
Marks
Total
Marks
1.
MBA358
Current Business
Affairs
2
2
50
-
50
2.
MBA366
Management Book
Review
1
-
1
50
-
50
Note-Professional Competency Development Courses will be added in the 6
th
Semester
COURSE CODE
MBA302
L
T
P
J
S
C
COURSE NAME
CONTEMPORARY
BUSINESS
MODELS
3
Course Owner
Syllabus version
1.0
Course Pre-
requisite(s)
Contact hours
45
Course Co-requisite(s)
NIL
Date Approved
Alternate Exposure
Business conditions have changed significantly since the advent of new technologies and business started
demanding from both CEOs and managers entrepreneurial abilities which are in line with latest and
contemporary business models in the era of globalization and disruption. Successful innovative products
are no longer a guarantee of success in the market. Integrated innovation that moves to the level of
permanent monitoring of the adequacy of the business model changing circumstances and design of its
improved version is a determining factor in the success of regional and international competition.
Disruptive Innovations improve products or services in ways that the market neither demands, nor expects,
but which become rapidly recognised as the optimum consumer choice. This course aims to provide
various perspectives on contemporary business practices and models which are useful for millennial
entrepreneurs to meet the requirements of millennial consumers. This course includes a description of
various concepts and practices like management consultancies, freemium economics, Co-creation and
disruptive innovation and its implications on business development.
COURSE OBJECTIVES
To enable students to learn how to operate business primarily through the analysis of existing
organizational problems and the development of plans for improvement.
To provide knowledge about conceptual economic pillars of freemium and a complete
understanding of the unique approaches needed to acquire users and convert them from free to
paying customers
To make students realize the need for Co-creation and why it is a management initiative.
To understand how to bring customer intelligence into innovation process
To know the importance of disruptive technologies and its importance in business development
SYLLABUS
UNIT-I: Management Consulting :Environment Assessment – Elasticity Test, Strategic Segmentation,
Success Factors, Competitive Systems; Strategic Positioning –Value Chain and Value Network,
Capabilities, Benchmarking, Generic Models of Competitive Strategy, Strategic Options ; Choosing
Growth Strategy – Feasibility Test, Granularity Test, Profitability Model, Growth Test; Business Model
Re-design.
UNIT-II: Freemium Economics:Freemium Business Model – Analytics and Freemium Product
Development – Freemium Metrics – Lifetime Customer Value – Freemium Monetization – Virality and
Growth.
UNIT-III:Co-creation :Collaboration vs. Co-creation – Co-creation Cycle – Strategic Relationship
Building Process- Co-creation Framework – Structure, Process, Organizational Alignment – Co-creation
as Competitive Advantage.
UNIT-IV:The Middleman Economy:The Bridge – The Certifier – The Enforcer – The Risk Bearer –
The Concierge – The Insulator.
UNIT-V: Disruptive Innovation :Introduction – Key concepts, Disruption Lifecycle; Disruptive Design
– Product Features, Segmentation, Positioning, Pricing, Messaging – Disruption and Innovation –
Disruptive Paths to Innovation – Open Disruption, Structural Disruption, Asset-Based Disruption, Reverse
Disruption, Sustainability-driven Disruption, Revival-based Disruption, Data-driven Disruption, Usage-
based Disruption, Price-led Disruption, Added-service Disruption, Partnership-led Disruption, Brand-led
Disruption, Insight-driven Disruption, Business Model Disruption, Anticipation-driven Disruption –
Disruption Strategy.
COURSE OUTCOMES
On completion of this course the students would be able to
Students can analyse different business models adopted by different firms.
Students will learn about management consultancies and enable them to gain external and objective
advice and access to the consultants' specialized expertise
Knowledge about Freemium Economics will provide student an overview on a practical, instructive
approach to successfully implementing freemium into business by building analytics into product
design from the earliest stages of development.
Students will learn the process where brands and consumers work together to create better ideas,
products and services. In building the brand why customers have a seat at the in the decision
making.
Students will learn why every CEO and or manager must consider which disruptive innovations
might influence their value chain and plan to respond to them or figure out whether they should
use it in their business.
REFERENCE BOOKS
1.Strategic Consulting: Tools and methods for successful strategy missions, Philippe Chereau and
Pierre-Xavier Meschi, Palgrave MacMillan, 2018
2.Freemium Economics Leveraging Analytics and User Segmentation to Drive Revenue, Eric
Benjamin Seufert, Elsevier
3. The Co-Creation Edge Harnessing Big Data to Transform Sales and Procurement for Business
Innovation, Francis Gouillart and Bernard Quancard, Palgrave MacMillan, 2016
4.Collaboration and Co-creation: New Platforms for Marketing and Innovation, Gaurav Bhalla,
Springer, 2011
5.The Middleman Economy: How Brokers, Agents, Dealers, and Everyday Matchmakers Create
Value and Profit, Marina Krakovsky, Palgrave MacMillan, 2015
6.Disruption by Design: How to Create Products that Disrupt and then Dominate Markets, Paul Paetz,
Apress Publications, 2014.
7.The Ways to New: 15 Paths to Disruptive Innovation, Jean-Marie Dru, John Wiley and Sons, 2015
8.Creative Destruction and the Sharing Economy: Uber as Disruptive Innovation, Henrique
Schneider, Edward Elgar Publishing, 2017
9.Frugal Innovation in Healthcare How Targeting Low-Income Markets Leads to Disruptive
Innovation, Aditi Ramdorai and Cornelius Herstatt, Springer, 2015.
COURSE CODE
MBA304
L
T
P
J
S
C
COURSE NAME
E-COMMERCE
3
Course Owner
Syllabus version
1.0
Course Pre-
requisite(s)
Contact hours
45
Course Co-requisite(s)
NIL
Date Approved
Alternate Exposure
By the help of the flexibility offered by computer networks and the availability of the Internet, E-commerce
develops on traditional commerce . E-commerce creates new opportunities for performing profitable
activities online. It promotes easier cooperation between different groups: businesses sharing information
to improve customer relations; companies working together to design and build new products/services; or
multinational company sharing information for a major marketing campaign.
COURSE OBJECTIVES
1) To make the students understand the various concepts related to Electronic Business
2) To enable them to understand and exploit its role in providing strategic advantage.
SYLLABUS
UNIT-I:Introduction to E-Commerce – Definitions - Types of E-commerce, Benefits of E-commerce -
Limitations of E-commerce - Impact of E-commerce – Electronic Market Structure – Business Models of
E-Commerce, Electronic Marketplaces – Types of E-Marketplaces, Electronic stores and Malls, Electronic
Catalogues, E-Shopping Cart, Online Auctioning
UNIT-II: B2C and Advertising in Ecommerce – Retailing in E-Commerce – E-Tailing Business Models,
Online Purchase Decision Aids, Online Consumer Behavior Model –Consumer Purchasing Decision
Making Process– Internet Marketing Methods – Web Advertising - Advertisement Methods –
Advertisement Strategies and Promotions
UNIT-III: B2B E-Commerce - Characteristics of B2B EC – Models of B2B - Purchasing, Logistics and
Support Activities, Electronic Data Interchange (EDI), Electronic Supply Chain Management
UNIT-IV: Electronic Payment Systems and Security– Electronic Payment and Protocols – Electronic
Credit Card system – Electronic Fund Transfer and Debit Cards - Security schemes in Electronic Payment
Systems, Fraud Protection
UNIT-V: Mobile and Social Commerce: Attributes and Drivers of M-Commerce, Mobile Financial
Applications, Mobile Marketing and Advertising, Mobile Entertainment, Web 2.0, Virtual Communities,
Online Social Networking, Business and Enterprise Social Networks, Advertising in Social Networks
Internet based Exercises related to different concepts of Ecommerce
COURSE OUTCOMES
Students can enhance their knowledge in the concept of E-Commerce and its significance
Students can enhance their skills how social media is playing a vital role for the
promotion of a business
Students can enhance their knowledge in B2C E-Commerce and B2B E-commerce.
Students can enhance their skills how digital marketing is done and executed.
Students can enhance their knowledge the concept and usage of M-Commerce.
TEXT BOOK
Efraim Turban, David King, Jae Lee, Dennis Viehland(2014), Electronic Commerce: Managerial and
Social Networks Perspective, New Delhi: Pearson Education.
REFERENCE BOOKS
1. Hanson Ward (2012),Internet Marketing and Ecommerce, New Delhi:Cengage Learning .
2. Elias M Awad(2012),Electronic Commerce: From Vision to Fulfillment, New Delhi: Prentice Hall
of India.
3. P.T.S.J. Joseph (2012),E-Commerce: An Indian Perspective, New Delhi: Prentice Hall India.
4. KarabiBandopadhyay (2012),Mobile Commerce, New Delhi: Prentice Hall India.
COURSE CODE
MBA342
L
T
P
J
S
C
COURSE NAME
CUSTOMER
RELATIONSHIP
MANAGEMENT
3
Course Owner
Syllabus version
1.0
Course Pre-
requisite(s)
Contact hours
45
Course Co-requisite(s)
NIL
Date Approved
Alternate Exposure
Customer Relationship Management is all the tools, technologies and procedures to manage,
improve, or facilitate sales, support and related interactions with customers, prospects, and business
partners throughout the enterprise. At its core, a CRM tool creates a simple user interface for a collection
of data that helps businesses recognize and communicate with customers in a scalable way. The goal of
the system is to track, record, store in database, and then determine the information in a way that
increases customer relations. At its core, a CRM tool creates a simple user interface for a collection of
data that helps businesses recognize and communicate with customers in a scalable way.
COURSE OBJECTIVES
This course intends the student to
1. Know the basic concepts of Customer Relationship Management and study customer loyalty.
2. Examine the process of CRM in varied sectors
3. Learn the analytical tools and techniques useful to maintain CRM
4. Recognize the significance of marketing and communication channels in CRM
5. Study the facets of implementation of CRM
STUDENT EVALUATION:
Details
Assessment
Task type
Task mode
Marks (%)
A1
(CO1, CO2)
(L1, L2, )
Mid Exam
Individual
Written
20
A2
(CO1,CO2,CO3,CO4,CO5)
(L1, L2, L3,L4)
Quizzes,
Assignment
Individual
Written,
Online
20
A3
(CO1,CO2,CO3,CO4,CO5)
(L1, L2,L3, L4)
End-term
exam
Individual
Written
(short/long)
60
SYLLABUS MAPPING WITH COURSE OBJECTIVES AND BLOOMS TAXONOMY LEVELS:
Cognitive
Dimension/
Knowledge
Dimension
L1
Remember
L2
Understanding
L3
Apply
L4
Analyze
L5
Evaluate
L6
Create
Factual
Knowledge
CO1
(A1,A2, A3)
CO1,CO2
(A1, A2,A3)
CO3,
(A2,A3)
Conceptual
Knowledge
CO4
(A2,A3)
CO5
(A2, A3)
Procedural
Knowledge
Meta-
cognitive
Knowledge
COURSE SYLLABUS
Unit I: Introduction to CRM
Need for CRM, benefits of CRM, CRM model, Customer life time value, Customer Retention,
Determinants of retention.
Customer Loyalty: attitudinal VS Behavioural loyalty, types of loyalty, loyalty ladder, loyalty
classification on profitability and duration, types of loyalty programmes, Process of designing loyalty
programme.
Unit II: CRM Process
Process of CRM, CRM process in retailing, CRM in services marketing: Quality dimensions and service
gaps. CRM in Business organizations (B2B), Features & advantages of e-CRM; CRM Cycle.
Unit III: Tools and techniques in CRM
Data and its importance in CRM: Customer database, Passive marketing database and Active marketing
database
Data Warehouse: Features of Data Warehouse, ETL process, Multidimensional Analysis.
Data Mining: Concept of Data Mining, Techniques. Applications in CRM: Customer Segmentation,
Customer Churn Prediction, Market Basket Analysis
Unit IV: CRM & Marketing channels
Distribution Channels: Functions of distribution channels, Factors affecting CRM through
distribution channels, Major challenges in facing CRM through distribution channels.
Communication channels: Importance of communication channels, Emerging trends of
Communication channels in CRM
Unit V: Implementation of CRM:
Elements of CRM System, CRM implementation – Barriers and Challenges
Case Let (Not Exceeding 200 Words)
Learning and teaching activities
Case Analysis
Situation Analysis
Brainstorming
Group Discussion
Software Skills
Chalk and Talk
Student Presentations
COURSE OUTCOMES (CO)
CO
On successful completion of this course, students will be able to
Blooms
Taxonomy
Level
1
Describe the concepts of Customer Relationship Management
Classify loyalty in terms of customers, profits, duration, programs
L1, L2
2
Examine the process of CRM in different industries
L2
3
Apply the tools and techniques of CRM in Customer Segmentation,
Customer Churn Prediction, Market Basket Analysis
L3
4
Determine the influence of distribution and communication
channels on CRM.
L3
5
Explain the issues in implementation of CRM
L4
Teaching and learning resources
TEXT BOOKS
1. V. Kumar, and Werner.J.Reinartz, Customer Relationship Management - A Data based Approach,
Wiley India Edition.2014
2. Mallika Srivastava, Customer Relationship Management, Vikas Publications, New Delhi, 2015.
REFERENCES
1. Alex Berson, Stephen Smith, Kurt Thearling., Building Data Mining Applications for CRM. Tata
McGraw Hill, New Delhi, 2014.
2. Mohammed, H.Peeru and A.Sagadevan, Customer Relationship Management, Vikas Publishing
House, New Delhi, 2013.
3. Paul Greenberge, CRM-Essential Customer Strategies for the 21st Century. Tata McGraw Hill,
New Delhi, 2013.
JOURNALS
1. GITAM Journal of Management, GITAM University, Visakhapatnam, India.
2. Harvard Business Review, Harvard Business School Publication Co., USA.
3. Marketing Mastermind, IUP Publications (A Division of the ICFAI Society), Hyderabad, India
COURSE CODE
MBA344
L
T
P
J
S
C
COURSE NAME
ADVERTISING
AND BRAND
MANAGEMENT
3
Course Owner
Syllabus version
1.0
Course Pre-
requisite(s)
Contact hours
45
Course Co-requisite(s)
NIL
Date Approved
Alternate Exposure
Advertising is the dissemination of information concerning an idea, product or service that induces the
need in customer, leading to the sale of the product. Advertising is used for communicating business
information to the present and prospective customers. Advertising Management is the process of
employing various media to sell a product or service. This process begins quite early from marketing
research and encompasses the media campaigns that helps to sell the product. In the modern age of
large scale production, producers cannot think of pushing sale of their products without advertising.
Brand plays a very important role in influencing the minds of the customer. Brand not only creates a
distinction from the other competitor brands but also adds value to customer by possessing it. Branding
and maintaining brand equity play significant role in marketing of products.
COURSE OBJECTIVES
This course intends the student to
1. Know the concepts of Advertising and the role of Ad Agencies
2. Realize the significance of creativity in development of Ad.
3. Explain the planning and evaluation of media strategy
4. Identify and establish Brand Positioning and brand equity
5. Discover marketing programmes that enhance brand equity
COURSE SYLLABUS
UNIT-I: Introduction to Advertising:
Advertising: Concept, types and objectives of advertising, social, ethical and economic aspects of
advertising
Advertising budgets: Factors influencing budgeting decisions, methods of budgeting
Advertising Agencies: types, services of Ad Agencies
Trends in Advertising: Social media, Mobile, Banner & Video, Search and Display Advertising
Unit II: Advertising Creativity
Creativity: Importance of creativity, creativity process
Creativity Implementation and Evaluation: Advertising appeals, Execution styles
Creative Strategy Development: Ad campaigns, Creative brief, major selling ideas
Creative tactics: In print and electronic media.
Unit III: Media Planning and Strategy
Market analysis: Analysis of market, Company’s marketing strategy, Creative strategy
Establishing Media objectives
Developing and Implementing Media strategies: The Media Mix, Target Market Coverage, Geographic
Coverage, Scheduling, creative aspects, Reach and Frequency, flexibility, budget considerations
Evaluation of Media: Merits and demerits of Broadcast, Print and Support Media.
Unit IV: Introduction to Branding UG
Definition, Benefits of branding, Inputs for branding, Model (David Aker’s) to develop brand strategy,
Brand management process.
Brand Positioning: Definition and importance of positioning. Positioning Strategy: Target market,
Defining competition, Establishing Points of difference and Points of parity, Updating positioning
overtime.
Brand Equity: Meaning, Relevance of brand equity to business, Brand elements to build brand equity.
Unit V: Brand Management UG
Designing marketing programme to build brand equity: Developing Product, Price, Distribution channel and
IMC strategy.
Product and Brand Extensions: Advantages of Extensions, Disadvantages of Brand Extensions
Case Let (Not Exceeding 200 Words)
COURSE OUTCOMES (CO)
CO
On successful completion of this course, students will be able to
Blooms
Taxonomy
Level
1
Describe the concepts and trends in Advertising, examine the
methods of budgeting and specify the services of Ad agencies.
L1, L2
2
Understand and present various styles of execution styles and
advertising appeals to target customers and provide major selling
ideas
L3
3
Analyze and select right media vehicle to achieve advertising
objectives.
L4
4
Learn basics of branding, brand Positioning and brand equity.
L4
5
Familiarize with marketing programmes to build brand equity and
Product and brand extension strategies to develop brand equity.
L3
TEACHING AND LEARNING RESOURCES:
TEXT BOOK
1. Advertising and Promotion: An Integrated Marketing Communications Perspective, 11th
Edition by George Belch and Michael Belch
2. Strategic Brand Management, 4th Edition. Kevin Lane Keller. ©2013 |Pearson |.
REFERENCES
1. Kenneth Clow and Donald Black, "Integrated Advertisements, Promotion and Marketing
Communication", 6th Ed., Prentice Hall of India, New Delhi, 2013
2. Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha, "Marketing
Management", Pearson 14th Edition New Delhi, 2013
3. Larry D. Kelly, Donald W. Jugenheimer, "Advertising Media Planning A Brand Management
Approach", PHI, New Delhi, 2013
4. Kirti Dutta, Brand Management –Principles and Practices, Oxford Higher Education, New
Delhi, 2012
JOURNALS
1. Indian Journal of Marketing & Journal of Advertising Research
2. GITAM Journal of Management, GITAM Institute of Management, GITAM University,
Visakahapatnam.
3. Harvard Business Review, Harvard Business School Publication Co. USA
4. Vikalpa, Indian Institute of Management, Ahmedabad
Learning and teaching activities
Case Analysis
Situation Analysis
Brainstorming
Group Discussion
Research Project
CStudent Presentations
COURSE CODE
MBA346
L
T
P
J
S
C
COURSE NAME
INSURANCE
MANAGEMENT
3
Course Owner
Syllabus version
1.0
Course Pre-
requisite(s)
Contact hours
45
Course Co-requisite(s)
NIL
Date Approved
Alternate Exposure
INTRODCUTION
Effective insurance managment aims at not only optimisation of cover at economical cost but also ensuring
availabilty of protection when it is most needed
COURSE OBJECTIVES
1) To understand and acquire basic knowledge about Risk Management
2) To understand theory and practice of Life and Non-Life Insurance
SYLLABUS
UNIT-I: Risk Vs Uncertainty-Kinds and Classification of Risk – Methods of Handling Risk
– Meaning of Risk Management – Steps in the Risk Management Process - The changing
scope of Risk Management.
UNIT-II: Definition of Insurance- Basic Characteristics of Insurance – Fundamental Legal
Principles of Insurance – Requirements of Insurance Contract – Benefits of Insurance to
Society.
UNIT-III: Life Insurance- Principles of Life Insurance – Types of Life Insurance – Variation
of Life Insurance.
UNIT-IV: General Insurance-Principles of General Insurance – Fire, Marine, Motor,
Engineering, Miscellaneous, Liability and Agricultural Insurance.
UNIT-V:Insurance Company Operations-Rate Making – Underwriting- production – Claim
Settlement.
Case let (Not Exceeding 200 Words)
COURSE OUTCOMES
Students will enhance their knowledge in insurance and banking operations in India.
Students will develop basic ideas on thrust areas in insurance and banking.
Students will enhance their knowledge in general insurance and its principles.
Students will enhance their skills in insurance management and operations.
Students will enhance their knowledge in functioning of insurance market.
TEXT BOOK
George E. Rejda (2007), Principles of Risk Management and Insurance Tenth Edition, New Delhi:
Pearson Education.
REFERENCE BOOKS
1. Dr. P. Gupta(2004),Insurance and Risk Management, New Delhi:Himalaya Publications.
2. M. N. Mishra (2002),Insurance Principles and Practice, New Delhi:S.Chand& Co.
3. Principles of Insurance,Mumbai: Insurance Institute of India.
4. Practice of Life Insurance,Mumbai: Insurance Institute of India
5. Practice of General Insurance Mumbai: Insurance Institute of India.
*Revised and Latest editions
JOURNALS
1. DyanJyothi, National Insurance Academy, Pune.
2. GITAM Journal of Management, GITAM (Deemed to be University), Visakhapatnam.
3. ICFAI Journal of Risk & Management, Hyderabad.
4. Insurance Chronicle, ICFAI, Hyderabad.
5. Insurance Times, Kolkata.
6. Yogakshema, LIC of India, Mumbai.
COURSE CODE
MBC106
L
T
P
J
S
C
COURSE NAME
INCOME TAX LAW
AND PRACTICE
3
Course Owner
Syllabus version
1.0
Course Pre-
requisite(s)
Contact hours
45
Course Co-requisite(s)
NIL
Date Approved
Alternate Exposure
The course aims to develop knowledge and skills relating to the Indian tax system as applicable to
individuals, single companies and groups of companies.
COURSE OBJECTIVES
1. Explain and compute the total income of individuals under five heads of income
2. Calculation of Income tax using various deductions and exemptions
3. Filing of returns, payment of taxes and understanding of due dates for payments and filing.
SYLLABUS
UNIT-I:Introduction: Preliminary Concepts, Definitions, Basis of Charge, Residential Status and
Exemption u/s 10.Income from Salaries: Salaries, Deduction from Salaries, Perquisites and Profits in Lieu
of Salaries
UNIT-II:Income From House Properties: Annual Value Determination, Deductions from House Property,
Unrealized Rent, Arrears of Rent, Co-ownership; Profits and Gains from Business and Profession:
Computation, Deductions allowed with respect to building, machinery, plant and furniture, Depreciation,
Investment in new Plant and Machinery.
UNIT-III:Capital Gains, Capital Assets, Transactions not regarded as Transfer, Computation of Capital
Gains, Cost for certain specified modes of acquisition, Capital gains and cost of acquisition for Depreciable
and Non-Depreciable assets, Guideline value v/s full value of consideration, forfeiter of advance received,
Exemptions u/s 54, Cost of Improvement, Reference to Valuation Officer; Income From Other Sources:
Sources, Deductions, amounts not deductible.
UNIT-IV:Basics of Set-Off and Carry Forward;Clubbing of Income of another person in assesses Total
Income;Deductions under Chapter VI-A (Only Payment based deductions i.e. 80C to
80GGC);Comprehensive problem on computing an assesses total income
UNIT-V:Advance Tax – Computation of interest u/s 234A,B and C, Tax Deducted at Source – payments
on which TDS is warranted, Rates of Deduction of TDS, Filing of Return – PAN, Tax Returns Prepares,
Who should sign the return, due date for filing ITR.
COURSE OUTCOMES
Students will be able to file income tax returns.
Students will enhance their learning in all sources of income in the assessment year.
Students will enhance their learning in all deductions in the assessment year.
Students will enhance their knowledge in capital gains and capital assets.
Students will enhance their learning in advance tax in the assessment year.
TEXT BOOK
T. N. Manoharan and G.R. Hari (2015), Direct Taxation, New Delhi: Snow White Publication.
REFERENCE BOOKS
1. Dr. Vinod K. Singhania, Dr. KapilSinghania (2015), Direct Taxes Law and Practice, New Delhi:
Taxmann’s Publications.
2. CA Vinod Gupta (2015), Direct Tax Modules, New Delhi: VG Learning Destination
JOURNALS
1. GITAM Journal of Management,GITAMUniversity
2. The Chartered Accountant, New Delhi.
3. The Management Accountant, Kolkata,
4. Journal of Management Accounting and Research, Jaipur.
5. Indian Journal of Commerce, IGNOU, New Delhi.
COURSE CODE
MBA350
L
T
P
J
S
C
COURSE NAME
INDUSTRIAL
RELATIONS
3
Course Owner
Syllabus version
1.0
Course Pre-
requisite(s)
Contact hours
45
Course Co-requisite(s)
NIL
Date Approved
Alternate Exposure
The major causes for industrial relationship conflicts are terms of employment (Wages, Dearness
Allowance, Bonus and fringe benefits), working conditions (Working Hours, Health, Welfare), non
employment (Lay off, Lock out, Retrenchment and Dismissal), personal issues (Discipline, and
Promotion), and recognition of Trade Unions. The means adopted by the parties to achieve their objectives
vary from simple negotiation to economic warfare which may sometimes adversely affect the community
interest. When the community interest is affected, the State cannot remain a silent and helpless spectator
and therefore intervenes in different ways to resolve the conflict within the frame work of law.
COURSE OBJECTIVES
1) To understand the basic concepts like Industrial Relations, Trade Union, Employer’s
Organizations Industrial Dispute Code of Discipline, Code of Conduct, and harmonious relations.
2)To understand the key actors and their role in IR
3) To understand the causes for grievance and managing grievance
4) To understand the impact of technology and globalization on IR, recent trends in IR
SYLLABUS
UNIT-I: Industrial Relations Concept and Scope: Importance, key actors in IR, approaches to IR, factors
affecting IR, prerequisites for successful IR.
UNIT-II: Trade Union Concept: Functions of Trade Unions in India, problems of Trade Unions and their
role in IR, employers organizations - functions and their role in IR, code of discipline and its objectives,
unfair labour practices.
UNIT-III: Grievance concept: Causes, managing grievances and grievance redress procedure, Industrial
conflicts/disputes, causes and consequences, Concepts of Layoff, Retrenchment, Strike and Lock out.
UNIT-IV: Industrial Disputes Settlement Machinery: Mediation, Consideration, Arbitration and
Adjudication. Managing Discipline, Process of Domestic Enquiry.
UNIT-V:Collective bargaining(CB): Concept, pre-requisites of CB, CB at different levels, workers
participation in Management and its objectives, levels and forms of participation, joint management
committees and their functions, Tripartisiam - ILC and SLC.
COURSE OUTCOMES
Students will be sensitized and get exposure to critical tasks, functions and issues of industrial
relations.
Students will gain insight into the dynamics of employee management relations in different job
situations after completing this course.
Students will enhance their skills in grievance handling.
Students will enhance their knowledge on Industrial Disputes and settlement.
Students will enhance their skills in collective bargaining.
TEXT BOOK
VenkataRatnam C. S.(2011),Industrial Relations, New Delhi: Oxford University Press.
REFERENCE BOOKS
1. Singh, B. D (2010),Industrial Relations - Emerging Paradigms, New Delhi: EXCEL Memoria&
Memoria(2010),Dynamics of Industrial Relations, New Delhi: Himalaya Publishing House.
JOURNALS
1. Indian Journal of Industrial Relations
2. Human Capital
3. GITAM Journal of Management, GITAM Institute of Management, GITAM deemed to be
university, Visakhapatnam
COURSE CODE
MBA352
L
T
P
J
S
C
COURSE NAME
EMPLOYMENT
LAWS
3
Course Owner
Syllabus version
1.0
Course Pre-
requisite(s)
Contact hours
45
Course Co-requisite(s)
NIL
Date Approved
Alternate Exposure
Since the introduction of economic reforms from 1990, Government has liberalized economic policy to
attract both national and international investors in large number. A large number of Multi-National
Companies (MNC) have availed this opportunity to capture a share in the Indian markets in this
competitive environment. Given this present economic scenario, labour laws assumed great importance
and relevance and therefore an in-depth knowledge of labour laws is a Sine-Qua-non for Personnel
Management. This sharpens the managerial excellence and enables the Personnel Manager’s to take right
decisions at appropriate times, to avoid litigations of varied nature and help in maintaining industrial peace
and harmony.
COURSE OBJECTIVES
1) To understand the basic concepts of various labour legislations
2) To acquire skills in presenting the views during litigations in a court of law
3) To acquaint with various formats to be submitted to various labour departments
SYLLABUS:
Unit I: Labour Legislation: Principles of Labour Legislation, role of ILO and Indian Constitution.
Unit II: The Factories Act, 1948.
Unit III: The Industrial Disputes Act, 1947, The Industrial Employment (Standing Orders) Act, 1946.
Unit IV: The Payment of Bonus Act, 1965, The Minimum Wages Act, 1948
Unit V: The Employees State Insurance Act, 1948, The Employees Compensation Act, 1923, The Payment
of Gratuity Act, 1976
COURSE OUTCOMES
Students will be aware of Legal Acts and Rules for smooth and harmonious relations with
employees in an organisation.
Students will be aware of liasioning among employers, government and employees for better
administration.
Students will develop their knowledge on Industrial Disputes act.
Students will develop their knowledge on Payment of bonus act.
Students will develop their knowledge on Employee State Insurance act.
TEXT BOOK
Singh B.D (2014), Labour Laws for Managers, New Delhi: Excel Books.
REFERENCE BOOKS
1. Malik P. L (2012), Industrial and Labour Laws, New Delhi: Eastern Book Company,
2. Mishra S.N (2012), Labour and Industrial Laws, New Delhi: Central Law Publication.
JOURNALS
1. Labour Law Reporter
2. Labour Law Journal
3. Indian Journal of Industrial Relations
4. Indian Journal of Training & Development
COURSE CODE
MBA354
L
T
P
J
S
C
COURSE NAME
BUSINESS
SIMULATION
3
Course Owner
Syllabus version
1.0
Course Pre-
requisite(s)
Contact hours
45
Course Co-requisite(s)
NIL
Date Approved
Alternate Exposure
Through this course, students get the chance to develop a holistic understanding of basic business
principles from the very beginning in an engaging learning experience. Each business discipline has its
broad body of knowledge and can be mastered in theory, but experiencing how business works in practice
can be the ideal foundation for deep and ongoing learning.
COURSE OBJECTIVES
This course is designed to enable students to learn about the private enterprise system and better understand
how organizations operate within that environment.
SYLLABUS
Resources: “Foundation™” Web-based Simulation www.capsim.com
This subscription, web-based simulation offers the experience of making business decisions in a
competitive marketplace.By using web based simulation, students learn Business Fundamentals by
creating and developing their product line, market their products, manage their production and raise funds
to run the company. Also, students learn to read and understand financial statements, the cause and effect
between each part of the company and balance competing demands in the changing marketplace.
Foundation provides a framework for understanding business processes, decision-making and key
financial reports. By giving participants a hands-on opportunity to run a company, students learn the
building blocks of business.
COURSE OUTCOMES
Students will be able to perform various business simulations for better planning and development.
Students will explore the functional areas of business including management, accounting, product
development, marketing, production and operations management, human resource management,
and finance.
Students will enhance their knowledge in the concepts, language, and conversations that have
evolved to help manage profit seeking organizations.
Students will enhance their knowledge in how to be successful in an environment characterized by
uncertainty and risk.
Students will be able to design various business strategies for successful running of business.
BBA – VI SEMESTER
MBA356:FAMILIES IN BUSINESS
(100% Internal Assessment)
INTRODUCTION
This is a course that aims at offering learning by doing experience to students. Self-learning about reputed
business families offers a load of knowledge and inspiration to the learner.
COURSE OBJECTIVES:
The main intention of this course is to create some flair in enterprise management by utilizing the
knowledge, skills, capabilities, creativity and innovation of the family members.
LEARNING OUTCOMES
The student shall be able to thoroughly understand reputed business houses and apply this understanding.
SYLLABUS
The students shall take at least one-business organization profile (Reputed Families in Business) and
understand the business intricacies and must present in the form of independent research paper, Seminar
paper, Assignment and innovation in selecting and presenting the topic. The following are some of the
leads for selection of topic.
1. Ford Motors Company of USA
2. Sony Corporation of Japan
3. Samsung of Korea
4. Tata companies
5. Bajaj Company
6. Mahindra and Mahindra
BBA – II SEMESTER
MBA 370 : YOGA AND MEDITATION
INTRODUCTION
Stress management is the need of the hour. A recent survey showed that 70-90% of us feel stressed at work
and outside. Today's fast paced lifestyle is taking its toll on everyone. Stress, either quick or constant, can
induce risky body-mind disorders.
The corporate world is a new syndrome that man has coined for himself which brings with it a whole new
lifestyle and existence. Odd working hours, irregular food habits and difficult work situations and
inadequate coping resources are a part of the corporate world. To survive in the world of work and reach
one’s greatest potential, all the energy blockers in the body and mind need to be cleared so that
one can function at one’s highest level.
Yoga and meditation does more than just offer exercises for relaxation. Virtually everyone can see physical
benefits from yoga, and its practice can also give psychological benefits, such as stress reduction and a
sense of well-being. As yoga and meditation combines several techniques used for stress reduction, it can
be said to provide the combined benefits of breathing exercises, stretching exercises, fitness programs,
meditation practice, etc.
COURSE OBJECTIVES
1. To master the technique of yoga and meditation
2. To create stress relief among the students
3. To enable the student to appreciate the physical and psychological relief it creates
ACTIVITY STRUCTURE
Practical and theory classes on Yoga and meditation will be conducted by a Yoga Master. 20 sessions will
be scheduled. At the end of the Course the student would be evaluated both on his/her understanding of
theoretical concepts, as well as the practical approach.
The assessment would be for 50 marks.
BBA – III SEMESTER
MBA 362: BUSINESS ENGLISH CERTIFICATE
INTRODUCTION
The world may be getting smaller, but people still speak different languages. International trade and
business needs a common language and as all are aware, that place has been taken by English language.
However, the words of business are different from everyday use so it's not really something every one
picks up intuitively.
Business English Certificate (BEC) programme is one of the value added programme offered by GITAM
Institute of Management in collaboration with University of Cambridge and British Council. BEC is used
by hundreds of employers, either as part of their staff development programme or as a qualification that
they look for when recruiting staff. BEC is a globally recognized qualification and it enhances the job
prospects and adds value to the CV of the student. BEC gives the opportunity to learn practical workplace
English skills. Preparing for BEC improves one’s confidence in using Business English, particularly
speaking. Many Universities internationally recognize BEC for business courses.
COURSE OBJECTIVES
1. To understand the nuances of Business English
2. To enhance the student’s English speaking skills
3. To clearly understand the difference between business English and colloquial English
4. To achieve maximum proficiency in business English
ACTIVITY STRUCTURE
BEC is offered at three levels namely, BEC Preliminary, BEC Vantage and BEC Higher, based on four
skills
1. Reading, Writing, Listening and Speaking.
2. BEC Preliminary is a lower intermediate level and is meant for candidates having limited
confidence in their usage of English.
3. BEC Vantage is at intermediate level and is suitable for candidates who have fluency in English.
4. BEC Higher is an advanced level certificate and is for candidates who can use English very
confidently in both professional and social situations.
The students would be evaluated based on their performance in various tests conducted. The tests include:
1. Diagnostic test
2. Speaking test
3. Mock test conducted by the Institute
4. Test conducted by British Council.
Performance in BEC would be evaluated for 50 marks each. A certificate would be awarded to those
students who clear the test conducted by the British Council
BBA – V SEMESTER
MBA364: GENERAL BOOK REVIEW
INTRODUCTION
Reading make a full man; conference a ready man; and writing an exact man – Francis Bacon.
Communication is the basis of our lives and we would in this day and age, be handicapped without it.
Communication is a vital element for successful career in the corporate world. Effective Communication
is significant for managers in the organizations so as to perform the basic functions of management.
Communication is one of the activities that managers devote a great part of their time. Communication can
be improved through extensive reading and writing.
Despite the deep penetrating reach of the visual media, books have a definite edge over other mediums of
communication and entertainment. Reading is an activity that is both fun and enlightening. It can help us
be more knowledgeable and successful. Reading as a habit has always nurtured a wholesome sense of
well-being. Avid readers tend to have a better grasp on realities and are known to be better judges of
people. However, it has been seen that, with the advent of technology, reading is an activity that many
people don't engage in very much. A national survey in USA revealed that 50% of the population hasn't
read a book in the last six months!
Reviewing a book after reading enhances the analytical writing which hones the critical thinking. It
assesses the ability to articulate and support complex ideas, construct and evaluate arguments, and sustain
a focused and coherent discussion. Written Communication involves expressing oneself clearly, using
language with precision; constructing a logical argument; note taking, editing and summarizing and writing
reports.
COURSE OBJECTIVES
1. Experience the pleasure and inculcate the habit of reading
2. Enhance the critical thinking ability of the students
3. Develop clarity in evaluating, assessing and arguing a thought
4. Master the art of communicating using good writing skills
ACTIVITY STRUCTURE
A general /management book would be given to the student to read. The student is expected to critically
analyse, present his/her arguments leading to a conclusion of the writings through this review.
The assessment would be for a total of 50 marks.
BBA– III and V SEMESTERS
MBA 360 & MBA 374: SOFT SKILLS -1 and 2
INTRODUCTION
Management involves utilising the human capital of an enterprise to contribute to the success of the
enterprise. Management is the act of coordinating the efforts of people to accomplish desired goals using
available resources efficiently and effectively.
Today's workforce comes from varied social and cultural backgrounds, with differing standards of
behaviour. These may not always be in sync with the norms of the organization. The ability to deal with
differences, multiculturalism and diversity is needed more than ever. It is important, for students who
would be entering the corporate world for the first time, to inculcate behaviour that is appropriate for the
workplace. The importance of personal grooming, business etiquette, verbal and non-verbal
communication, telephone etiquette and general professional conduct, can never be undermined.
Soft Skills is now recognised as key to making businesses more profitable and better places to work.
Increasingly, companies aren't just assessing their current staff and future recruits on their business skills.
They are now assessing them on a whole host of soft skill competencies around how well they relate and
communicate to others.
It has been found that soft skills can be developed and honed on an on-going basis through good training,
insightful reading, observation, and of course, practice, practice, practice.
Students can focus on areas of self-improvement to help improve their behaviour, transform their
professional image and create a positive impact in their careers. Greater awareness of grooming and
etiquette will help one to develop poise and confidence. This will significantly impact the image that one
has in any formal, professional and social situations
COURSE OBJECTIVES
1. To understand and enhance social skills
2. To help build greater confidence when interacting with people
3. To build on the ability to make a positive first impression
4. To help improve the overall appearance
ACTIVITY STRUCTURE
Students would be focusing on the following major activities under this Course:
a) Grooming and etiquette
b) Introspection, self awareness and self introduction
c) CV writing
d) Facing interviews
Guidance on the above issues would be given by an Expert and Faculty would be guiding them through
one-to-one interaction. Assessing them on their performance would be done by the Faculty.
The assessment would be for 50 marks.
MBA 358 : CURRENT BUSINESS AFFAIRS (CBA)
INTRODUCTION
Knowledge is Power - Sir Francis Bacon.
It is certain that with knowledge or education one's potential or abilities in life will certainly increase.
Having and sharing knowledge is widely recognised as the basis for improving one's reputation and
influence. This means a person has the resourcefulness to obtain and criticize useful and informative
information in order to become well informed citizens who can make intelligent decisions based upon their
understanding and awareness of everyday situations. Equipped with knowledge, a person can project a
confident demeanour.
Management students, aspiring to enter the corporate world, need to know what is happening around
them and remember them. This can be made easy by inculcating a habit of keenly following the
happenings in the world, that can have impact on business, through regular reading, which should include
newspapers, magazines - business and other, listen to news and keep a healthy interaction with the whole
world.
COURSE OBJECTIVES
• Improve reading habit
• To create awareness on current business matters
• Improve critical thinking on business issues
• Equip students with knowledge and skill to succeed in job interviews
LEARNING OUTCOMES
On participation in the discussion and giving the online test On Current Business Affairs the student would
1. Gain an understanding on the issues being dealt currently in the country.
2. Gain confidence in participating in group discussion on current topics.
COURSE STRUCTURE
The student is required to read a Business magazine supplied by the Institution and appear for a weekly
online quiz conducted on each Issue. During the class session (two sessions per week) Group Discussion
is conducted (group of 6-
8) on current topics relevant to that period and which are considered important for Management students.
REFERENCES
Suggested readings:
Newspapers:
Economic Times Mint
Business Line The Hindu
Magazines:
Business World Business India India Today Business
Today
