Updates on Disclosure and Substantiation Rules
5. Safe Harbors from the Requirements of the Disclosure
and Substantiation Rules
Many charities, in their fundraising activities, provide benefits to con-
tributors in appreciation of their contributions or to potential contributors as
enticements to make contributions. These charities are required to disclose to
contributors the value of benefits for purposes of the disclosure and substantia-
tion rules. Nevertheless, there are several situations where charities need not
disclose so long as they conform to any of the following safe harbors.
The first safe harbor involves the use of token items such as bookmarks,
calendars, key chains, mugs, tee shirts and other such items that bear the
charities’ names or logos.
See Rev. Proc. 90-12, 1990-1 C.B. 471; see also
Proposed Regs. 1.170A-13(8)(i)(A) and 1.6115-1(b). The use of these items must
be in the context of a legitimate fundraising campaign. The token items are
exchanged for a contribution of $25 or more (adjusted for inflation) and such
items are low cost articles within the meaning of IRC 513(h)(2). For 1996, this
safe harbor applies where the value of a contribution must be $33.50 or more
and the value of low cost articles is $6.70 or less.
See Rev. Proc. 95-53, 1995-52
I.R.B. 22 (the dollar amount that the Service considers insubstantial or
de
minimis is adjusted annually; check any updates or modification). If these
conditions are met, the fair market value of token items can be treated as having
no substantial value and can be disregarded for charitable deduction purposes.
Illustration: A charity, an inner city nonprofit health clinic, in its 1996
fundraising campaign, sends its supporters a small calendar bearing
its logo in return for a contribution of $250. The cost of production and
distribution of the calendar is $1.50 per supporter. Since the cost of
the calendar is below $6.70, the calendar is considered a low cost
article. Also, the $25 payment rule is satisfied because the $250
contribution is more than the $33.50 limitation stated in Rev. Proc.
95-53. Thus, the health clinic can inform the contributor that the
calendar has no substantial value and that the full amount of the
contribution is deductible in the substantiation statements.
The second safe harbor involves charities mailing or otherwise distributing
free, low-cost, unordered items to patrons. The items will be treated as not
having market value.
See Rev. Proc. 92-49, 1992-1 C.B. 987. For this safe
harbor to apply, items received must not have been distributed at patrons’
requests or with the express consent of patrons and must be low cost articles
within the meaning of IRC 513(h)(2). In 1996, the amount of low cost articles
is $6.70 or less.
See Rev. Proc. 95-53, 1995-52 I.R.B. 22.
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