POLLY PROFESSIONAL
123 Lemonade Ave, Cincinnati, OH 45207
513-123-4567 professionalp@gmail.com
SUMMARY: MARKETING, E-COMMERCE, DIRECT MARKETING, SALES, PRODUCT MANAGEMENT
Marketing professional with proven ability to manage, delegate, and streamline processes. Experience in marketing,
business to consumer social media & direct marketing and product management. Strong team player with the ability to
multi-task in a fast paced environment, collaborates effectively across corporate lines, as well as support numerous
internal and external client groups.
PROFESSIONAL EXPERIENCE
HOLISTIC WELLNESS COMPANY, Loveland, OH 20XX-present
Holistic Wellness organization providing education and high quality products on-line and via targeted events.
Marketing, Office & Customer Relations Manager
Manage customer communication, electronic commerce, product information, product education & fulfillment process.
Provide strategy support with owner to launch, target, and grow start-up electronic commerce site.
Manage electronic customer communication through social media networks, e-newsletters and blog to 1K +
customers. Communication open rate is greater than 25% above industry average.
Collaborate with dynamic e-commerce provider to create & modify product descriptions, newsletter posts, and
informational articles.
Manage customer fulfillment process for purchased items and attend networking functions to promote business
locally.
OWNER/INDEPENDENT INSURANCE AGENT, West Chester, OH 20XX-present
Independent Insurance Sales Agent focusing on Senior Healthcare products.
Owner
Establish growing business targeting insurance products to the senior population.
Partner with 5 major insurance providers to sell designated products using lead management system.
Conduct sales presentations providing product benefits of the most respected insurance companies. 90% close ratio
with new clients and maintain greater than 90% of existing client base year over year.
Analyze potential client’s needs to recommend proper product line.
LOCAL CONSTRUCTION COMPANY, Cincinnati, OH 20XX-20XX
National company providing innovative solutions for new or existing structures and sites.
Contract Position through OfficeTeam: Product Marketing Specialist
Provided marketing support for innovative drainage/sanitary pipe product and Truss product.
Management of direct mail programs targeting drainage and bridge prospects.
Provided internal website support to communicate product information to sales team.
Sales lead support which included determining eligibility of prospects from external construction management
database and update of Customer Management System with qualified leads.
PROVIDENCE BANK, Cincinnati, OH 20XX-20XX
Regional Financial institution providing business and consumer financial products.
BankCard Product Manager
Managed life cycle efforts for consumer credit card portfolio.
Managed Customer Relationship Management activities, including direct mail, consisting of value-added products,
convenience checks, and fee income opportunities.
Communicated product enhancements and automated sales procedures to Retail Branches and customer contact
areas.
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FORTUNE 500 COMPANY CONSUMER FINANCE, Mason, OH 20XX-20XX
A multi-faceted industry leader in credit services that sets the standard in growth and profitability.
Direct Marketing Manager
Managed direct marketing acquisition and life cycle efforts for Consumer Finance private label clients.
Managed acquisition, lifecycle, and collateral production efforts 7 specialty retail clients served by GE. Recommended
lifecycle programs to customers resulting in a 30% reduction in attrition from prior year and $46M in saved sales.
Key contributor on the launch of the Co-branded MasterCard Product. Managed 3 program re-launches transitioning
clients from a private label credit card to a co-branded MasterCard. Results generated greater than 20% response rate
and 6.8M incremental sales.
Collaborated with specialty retailer to launch credit card targeted toward youth. Contributions included product design,
consumer communication, legal approval, and collateral design.
Managed re-launch of 2 key specialty credit card programs which included credit card reissue to 1M customers.
Through customer targeting exceeded client goals and response rate.
Assumed additional responsibility to assist in non-client assigned retailers to boost acquisition efforts. Expanding
product range and responsibilities for future special projects. Provided key support for newly acquired specialty retail
program.
Partnered with marketing managers, client and internal groups to recommend and implement in-store acquisition
programs, store associate training programs and contests to boost new account growth. Results during program
reflected a 20% increase over same period applications. Sustained growth after contest resulted in a 5% increase in
overall new account volume.
US BANK (formerly Star Banc Corporation), Cincinnati, OH 19XX-20XX
Regional Financial institution providing business and consumer financial products.
Assistant Vice President, Credit Card Marketing Manager
Managed a team of four marketing and customer service professionals, to grow credit card portfolio from $40M in
receivables to 264M in receivables.
Recommended and managed vendor selection for acquisition and customer relationship management. Worked with
third party to analyze recommended modeling strategies.
Assumed management responsibility for third party customer service provider greater than 60 representatives,
including managing transition from internal group to external customer service provider; product training; contract
negotiation and leading a team of individuals to enhance and recommend additional functionality.
FIFTH THIRD BANK, Cincinnati, OH 19XX-19XX
Regional Financial institution providing business and consumer financial products.
Manager Electronic Access Card Products & Deposit Product Manager
Managed the development and implementation of marketing and sales programs for Visa Check Card product.
Assumed responsibility for major program.
Managed checking, savings, certificates of deposit and safe deposit products which included analyzing competitive
data, suggesting recommendations for pricing resulting in approximately $500,000 income annually and product
strategies and monitoring weekly account volumes and balance information.
Provided conversion and retention strategies for deposit customers in four bank acquisitions.
EDUCATION
Bachelor of Science in Business Administration - Marketing Xavier University, Cincinnati, OH
PROFESSIONAL DEVELOPMENT
Life, Health & Annuities License; Six Sigma Greenbelt Certified; Direct Marketing Association Basic Institute;
Creating Customer Value; Introduction to SAS; WordPress; Facebook Marketing; Microsoft Office