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CASE STUDY: Four Winds Resort and Casino
Four Winds Resort and Casino needed a communications
system that would enable employees to deliver premium
service to guests while ensuring casino security.
MOTOTRBO exceeded these critical requirements,
radically expanding capabilities and opening up a range of
new opportunities for enhancing security and service levels.
Everything Is Riding on Security and Service
Paying homage to the heritage of the Pokagon Band of the Potawatomi Tribe,
the Four Winds Resort and Casino is situated near their ancestral homeland
on 52 acres of beautiful terrain in New Buffalo, Michigan. This full-service,
around-the-clock leisure complex comprises 135,000 square feet of gaming
space, 3,000 slot machines, 110 table games, six restaurants, a hotel, and a
10,000 square foot child care center.
Security is imperative in any gaming environment where unscrupulous
individuals may scan wireless communications in an effort to “improve their
edge” at the tables and throughout the casino. John Walker, VP of Security at
Four Winds, explained that this entertainment center required “a system that
could provide security personnel with a separate and secure talk-group as well
as capabilities to enable all staff to always be in contact with one another.
High levels of service are also demanded in this sophisticated gaming
environment, and an efficient two-way communications system would enable
individual teams within the casino to communicate quickly and efficiently with
one another, responding to customer needs and delivering the high-quality
service that casino patrons expect. Of particular concern was the need for
technicians to monitor the operation of thousands of slot machines and
respond to technical problems immediately.
Four Winds required a cost-effective solution that would enable the casino to
grow in response to increasing nationwide enthusiasm for gaming.
Four Winds Resort and Casino:
MOTOTRBO Deployment
At-A-Glance
Motorola User:
Four Winds Resort and Casino
Project Location:
New Buffalo, Michigan
Applications:
Talk groups, text messaging
Website:
http://www.fourwindscasino.com/
Four Winds Resort and Casino
New Buffalo, Michigan
Case Study
Motorola MOTOTRBO
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CASE STUDY: Four Winds Resort and Casino
MOTOTRBO – The Hands-Down Winner
After considering the options, it was clear that the
right solution for Four Winds would be MOTOTRBO,
Motorola’s professional digital system that is reshaping
the way users think about two-way communications.
With this innovative two-way digital solution, the
Four Winds security team has their own talk group,
as do IT, maintenance, slot supervision, and many
other work teams throughout the casino. Four Winds
had originally asked for only four talk groups; however,
within months of implementation, the value of talk
groups became so dramatically clear that there
were soon 15 talk groups divided by department,
with the promise of more in the very near future.
MOTOTRBO software provides 23 talk-group
templates, separated by users, making it possible
to cut and paste individual groups as needed.
To ensure consistent, fault-free communications
among security staff, the MOTOTRBO system at
Four Winds has base station battery back-up as
well as critical redundancy built into the system:
if the security repeater needs to be reprogrammed,
another repeater immediately moves in to handle
the load. Because MOTOTRBO utilizes highly
efficient TDMA, four repeaters have the capacity to
do the work of eight repeaters, ensuring consistently
smooth and cost-efficient communication.
MOTOTRBO seamlessly enhances service.
Clearer audio quality provided by digital technology
means that all casino and resort personnel are able
to connect with one another and communicate more
efficiently, ensuring that customer service issues are
resolved on-the spot.
In support of higher service levels, digital radios
provide improved battery life: casino and resort
personnel receive 12 hours of operation with a
standard nickel metal hydride battery – that’s about
40% more operating time than with analog radios.
Because batteries are used more efficiently, talk-
time is extended, so personnel spend more time
serving guests and less time returning to base to
recharge their units or pick up fresh batteries.
Unobtrusive service is always preferred, and
MOTOTRBO supports discreet communications
through such functions as text messaging, which
enables personnel to communicate silently with
one another. Any phone or computer can send
an email to a MOTOTRBO host server application,
which then forwards the text message to designated
MOTOTRBO subscriber units, supporting tighter,
more coordinated communications management.
In addition, as Walker explains, because security
personnel have earpieces that attach to microphones
“we can walk and discuss all kinds of issues without
disturbing our guests, who don’t get blasted by a
loud noise when someone with a traditional radio
walks past.
In emergencies, MOTOTRBOs emergency
signaling capability enables users to pull the
whole team together, immediately, to respond
to the situation and maintain the comfort and
safety of casino guests.
In a resort area, aesthetics are always a consideration,
and through a multi-coupler and combiner, it was
possible to mount just two antennas on the roof of
the casino, minimizing visual interference with the
natural beauty of this Lake Michigan property.
“We can walk and discuss all kinds of issues without disturbing
our guests, who don’t get blasted by a loud noise when
someone with a traditional radio walks past.
John Walker, VP of Security at Four Winds
The information presented herein is to the best of our knowledge true and accurate. No warranty or guarantee expressed or implied is made
regarding the capacity, performance or suitability of any product. MOTOROLA and the stylized M logo are registered in the US Patent &
Trademark Office. All other product or service names are the property of their respective owners.
© Motorola, Inc. 2007
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CASE STUDY: Four Winds Resort and Casino
Staying Ahead for the Long Run
Four Winds Resort and Casino selected
MOTOTRBO, in part, because it was flexible
enough to grow with their business. Within months
of installation, the system was already growing, with
additional repeaters and talk groups being added to
meet demand by staff for radios that helped improve
customer service and increase casino security.
Walker is confident that this is just the beginning:
“I’ve talked to each of the vice presidents that have
received these radios, and they’re just ecstatic.
MOTOTRBO has helped them handle their
departments and their staffing, dispatching people
to the right locations whenever they’re needed.
Now, we’re up to about 335 radios, and several
departments would like more. MOTOTRBO has
done so much for us, increasing our efficiency and
decreasing response time. The whole system has
been a boon for us, and now every department is
talking about getting a MOTOTRBO.
MOTOTRBO – The Gaming Industrys
Ace-in-the Hole
Digital technology enables MOTOTRBO to adapt
to a number of different work environments,
seamlessly supporting industry-specific applications,
and it has proven to be an exceptionally productive
communications tool for gaming and hospitality.
In addition to the applications deployed by Four
Winds Resort and Casino, the digital platform
enables location tracking via built-in GPS so that
the location of field units can be displayed on the
dispatcher’s computer screen for more efficient
operations and tighter asset management.
GPS-based Location Services is just one of
MOTOTRBOs continuing series of remarkable
applications made possible through digital
technology – that extend the power of MOTOTRBO,
enabling it to be customized to work at maximum
efficiency in any environment, in any industry.
“I’ve talked to each of the vice presidents that have received
these radios, and theyre just ecstatic… MOTOTRBO has
done so much for us, increasing our efficiency and decreasing
response time. The whole system has been a boon for us, and
now every department is talking about getting a MOTOTRBO.
John Walker, VP of Security at Four Winds