Distance Learning & Student Services Visit Us at FLVC.org | Page 29
subscription models now present in the marketplace. The decline in overall costs reported by
students can likely be, at least, partially attributed to some of these new, lower-priced sales
models. Yet, while this digital shift has provided some benefits to both commercial publishers and
students, that progress may have come with a downside. Digital textbooks and instructional
materials also place more pressure on students to have access to sufficient technology and a
reliable internet connection. As the pandemic has demonstrated, such access is still problematic
for some students.
Responses to this and previous surveys clearly indicate that students use multiple strategies to
reduce their costs for textbooks and instructional materials. Yet, the range of options often used by
students appears to be narrowing. When asked how they were reducing their textbook costs,
students responded to a range of options including buying books from sources other than the
campus bookstore, renting books, buying used copies, selling used books, sharing books with
classmates, using reserve copies from the campus library, and a variety of other means. Most of the
often-used strategies involve a physical textbook or resource. The 2022 survey data shows a
decline in the use of strategies involving a physical resource. Interestingly, when asked about their
desire for a physical book, students indicated overwhelmingly (82.4%) that they would like the
option of having access to a low-cost paper copy of their textbook. Similarly, a recent survey of
approximately 1,700 faculty members conducted by the National Association of College Stores
indicates that about two-thirds of faculty are using print materials for their courses (On Campus
Research, 2021). The shift to commercial digital textbooks and instructional materials eliminates,
or significantly reduces, the option of using the used textbook market, where 40.4% of students
purchase copies or 19% of students sell copies, as reported this year. That represents a decline of
13% and 18.4% respectively from 2018. There is no “used” market for digital materials. Similarly,
the number of students reporting that they purchased books from a source other than the campus
bookstore declined from 66.0% to 50.1% between 2018 and 2022. Digital textbooks and
instructional materials typically are not available from any source other than the campus bookstore
or directly through the publisher, thus eliminating some competition in the market. Students also
reported some increases in their rental of digital textbooks, rental of textbook chapters, and
purchase of lifetime access to a digital version of the textbook which is consistent with the growth
of the digital sales model.
While the shift to digital textbooks and materials may have positively affected the cost of those
materials for students, the digital paradigm has also reduced the options available to students to
manage their costs and placed more control back in the hands of commercial publishers and
campus bookstores as the only source for those resources. Further, concern has been expressed
about the student data being collected by commercial content providers through digital delivery
and courseware platforms, how it is being used, and how it could be monetized. Additional
research as to the progress and impact of the digital shift, the narrowing of student options to
mitigate textbook and instructional materials costs, data collection practices, and various
licensing/sales programs on students would be useful going forward.
Since 2018, Florida’s colleges and universities have worked to utilize more open educational
resources, instead of commercial textbooks and materials for courses and programs, to help reduce
students’ costs. Florida Virtual Campus has held five annual summit meetings on the topic of
textbook costs and utilizing OER for courses and programs. In addition, with the support of Florida