The New York
Times received
three Pulitzer
Prizes in 2006:
James Risen and
Eric Lichtblau
for national reporting
for their coverage
of the U.S.
government’s
secret eavesdrop-
ping program.
Joseph Kahn and
Jim Yardley for inter-
national reporting for
their examination of
China’s legal system.
Nicholas Kristof for
commentary bring-
ing the genocide in
Darfur to the
world’s attention.
In addition, Times
journalist Lydia
Polgreen won a
George Polk Award
for her coverage
of Darfur.
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Just as we have a leadership posi-
tion in print so too do we online.
The New York Times Company had
the ninth largest presence on the
Web, with 44.2 million unique visi-
tors in the United States alone in
December 2006. We expect this
audience to grow as we extend our
digital offerings. We are aggres-
sively developing new online
products and building out our
online verticals. Our approach is to
attract more users, deepen their
engagement through relevant con-
tent and increasingly monetize the
traffic from those users:
– We redesigned NYTimes.com,
the No.1 newspaper Web site. We
streamlined navigation, added
more video and introduced new
features such as “Most Blogged,”
“Most Searched” and My Times,
which enables users to capture
their favorite feeds from around
the Web in one place.
– We acquired Baseline
StudioSystems, the primary
business-to-business supplier
of proprietary entertainment
information to the film and tele-
vision industries. It also has a
growing syndication/licensing
business that provides non-
professional entertainment
information to leading con-
sumer-oriented Web sites.
Baseline is expected to provide
NYTimes.com’s popular enter-
tainment vertical with enhanced
content offerings and improved
advertising opportunities.
– Boston.com launched a local
search product, which includes
content that is focused on areas
of Greater Boston. This product
is repositioning the site from
a news and sports destination to
a comprehensive resource for all
things Boston. Similar search
applications are planned for
NYTimes.com and our Regional
Media Group Web sites this year.
– We recently entered into a
strategic alliance with Monster
Worldwide, a leading online
recruitment company, to sell
help-wanted ads, both on its sites
and our newspaper Web sites.
Two years ago, digital revenues
made up just 4% of our Company’s
revenues. In 2006, over 8%, or $274
million, came from our digital oper-
ations, which include About.com,
NYTimes.com, Boston.com, iht.com
and the sites associated with our
regional newspapers. For 2006,
online advertising revenues grew
41%. In 2007, we expect our total
digital revenues to grow 30% to
approximately $350 million mainly
because of organic growth.
DEVELOPING OUR CONTENT
VERTICALS
Our second strategic focus is the
aggressive development of key
content verticals:
– We expanded our real estate ver-
tical with the introduction of
“Home Finance Center” and
“Great Homes” on NYTimes.com
and the debut of KEY Magazine.
– On NYTimes.com’s entertain-
ment vertical we launched
Carpetbagger, one of our first
blogs with complementary video.
– We continued to build About.com
with the acquisition of Calorie-
Count.com, a site that offers
weight loss tools and nutritional
information. About.com has
consistently been the third
largest commercial health chan-
nel and the third largest food
channel on the Web.
Operational integration is a critical
ingredient in our efforts to intro-
duce new products, to develop our
key verticals and to generate
increased revenues. In 2006, we
brought together our print and digi-
tal advertising teams and combined
our print and digital newsrooms at
all our newspaper properties.
BUILDING OUR RESEARCH &
DEVELOPMENT CAPABILITY
The third area of strategic focus
is to build a vibrant long-term
R&D capability that helps us
anticipate consumer preferences
and devise ways of satisfying
them. Its scope includes:
– New products and platforms,
including mobile and video;
– New tools and services, such
as analytics that can be used
to better serve advertisers’
increasing preference to target
specific audiences; and
– Strategic partnerships and
investments.
Our R&D group, in its first full
year of operation, worked closely
with our business groups to create
new mobile products at many of
our properties and to launch
the local search product at
Boston.com. It was instrumental
in the launch of the Times Reader,
a new product that takes advan-
tage of Microsoft’s Vista operating
system to combine the format of
the newspaper with the function-
ality of the Web.
IMPROVING OPERATIONAL
EFFICIENCY & REDUCING COSTS
Our fourth strategic focus is
operational efficiency and cost
reductions. We are continuing to
make significant progress in
reducing costs: over the past two
years, we have lowered costs and
realized productivity gains of
approximately $120 million.
We have been working to reduce
our fixed cost base across the
Company, and have announced
plans to close our Edison, N.J., print-
ing plant and consolidate printing
of The Times’s metro edition into
our newer College Point, N.Y.,
facility. The consolidation should
be completed during the second
quarter of 2008 and will result in
annual savings of $30 million.
Our process engineering ini-
tiatives have been a long-term
priority. As we continue to rethink
our operations, part of this
process calls for eliminating,
consolidating or outsourcing
certain tasks and increasing
investment in technologies that
INTERNET
REVENUES
(% of total revenues)
2004 2005 200 6
Boston.com Mobile
P. 2 2006 ANNUAL REPORT