How OKRs Help
Businesses Grow
27 Examples to Get Started
E-book Series
Table of Contents
03
Introduction
04
8 Ways OKRs Help Businesses
Grow and Thrive
06
Getting Started with
OKR Examples for Every
Department
07
Company Level OKR
Examples: Annual and
Quarterly
08
OKR Examples for Marketing
09
OKR Examples for Sales
10
OKR Examples for Business
Operations
11
OKR Examples for Customer
Success
12
OKR Examples for Product
and Engineering
13
OKR Examples for Human
Resource Managers
14
OKR Examples for Finance
15
OKR Examples for Designers
16
Company-Wide and
Department-Wide OKRs:
How They Align
17
Microsoft Viva Goals
Ecosystem: Customize,
extend, integration
September
2022
How OKRs Help Businesses Grow 2
How OKRs Help
Businesses Grow:
27 Examples to
Get Started
Some of the world’s most innovative
businesses, from Intel to Google, have
embedded Objectives and Key Results
(OKRs) into their business. Why? OKRs help
organizations focus less on task assignment
and completion, and more on collective
goal-setting and accomplishment. OKRs
fuel focus and enable employees to think
more comprehensively about the mission
and direction of the business — and their
unique role in that direction.
September
2022
Introduction 3
8 Ways OKRs Help
Businesses Grow
and Thrive
1. Focus and discipline
When an organization rallies around
a focused number of goals, it reduces
distraction and allows everyone across the
company to better prioritize their time
and manage their workload. Rather than
spending time on menial tasks and one-
off initiatives, teams are more disciplined
and focused on the projects that drive the
business closer towards accomplishing its
OKRs.
2. Alignment and cross-
functional cooperation
The larger a company is, the harder it is
to keep everyone aligned and working
towards the same goals. The use of shared
OKRs improves collaboration among
departments and teams. Employees
can quickly identify goals, contributors,
and unify against competing initiatives.
Together, they solve interdependencies and
nd better ways to work together towards
broader company objectives.
3. Reduced time for setting
goals
OKRs force organizations to rely less on the
“set it and forget it” mentality, and instead,
conduct more frequent check-ins and
review cycles. The simple OKR rhythm of
check-ins and reviews also makes the goal-
setting process faster and easier, drastically
reducing the time and resources spent on
the setting, reviewing, and adjustment of
goals.
4. Clearer communication
OKRs create a clear and concise view of
the company and team-wide goals and
priorities. This consolidated version of
truth improves transparency, allowing
everyone to see top business priorities and
understand how their work contributes to
organizational growth.
September
2022
8 Ways OKRs Help Businesses Grow
and Thrive
4
5. Increased employee
engagement
OKRs are designed to focus on larger
goals that require the contribution
of multiple team members and
functional areas. Having a multi-
alignment approach for goal-setting
helps connect all employees to the
company mission and vision, as
well to each other’s goals where
appropriate–thereby increasing
engagement and collaboration.
6. Autonomy and
accountability
Because company-wide objectives
are designed to include multiple
teams and employees, everyone
has a clear direction of what they
need to accomplish and their
measures for success. This method
holds employees accountable for
their roles and responsibilities but
provides them autonomy over their
day-to-day methods and workflow
processes.
7. Bolder goal-setting
One of the core foundations of
OKRs is the idea behind stretch
goals. When the company embraces
the idea of stretch, it empowers
employees to set bigger, more
audacious goals. Using stretch goals
(also known as “moonshot goals”)
helps employees stretch creative
limits and encourages them to set
bolder, more challenging goals that
help spark business innovation.
8. Agility and innovation
The cadence of frequent goal-setting
allows the broader business to come
together and align on progress and
identify new priorities. Additionally,
it allows teams to pivot direction
when needed. Shorter goal cycles
empower teams to quickly adapt to
new business realities and shifting
priorities, ultimately increasing
innovation and reducing wasted
time.
September
2022
8 Ways OKRs Help Businesses Grow
and Thrive
5
Getting Started
with OKR
Examples for Every
Department
Objectives
Qualitative, aspirational goal an individual,
team, or company wants to achieve. It is the
nal result or outcome.
Key Results
Measurable, quantitative metrics that
contribute to the achievement of an
objective. These results show the progress
of how close an individual or team is to
achieving an objective.
Key Initiatives and Projects
These are the actions that will be taken to
achieve key results.
Additional resources:
1. Viva Goals Adoption Guide
2. Viva Goals OKR Success Toolkit
3. OKR Maturity Model
I will as measured by via
Key Initiatives
and Projects
Objective Key Results
OKR Formula
September
2022
Getting Started with OKR Examples for
Every Department
6
Company-Level
OKR Examples:
Annual and
Quarterly
Example 1
Annual Objective: Double annual
revenue in order to create a protable and
sustainable company.
Annual Key Result: Increase ARR from
$12m to $24m.
Quarterly Objective: Increase revenue and
optimize sales processes to ensure we reach
double annual revenue.
Quarterly Key Result: Increase new
product sales from $12M to $15M in Q1.
Key Initiative: Develop new sales
enablement materials.
Example 2
Annual Objective: Build a world class
company culture to attract and retain the
best employees.
Annual Key Result: Reduce voluntary
attrition of our employees from 25% to
10%.
Quarterly Objective: Improve our DEI
commitment to better reect the local
community that we serve.
Quarterly Key Result: Improve the ratio of
female applicants from 20% to 30%.
Key Initiative: We are committed to
increase diversity through recruitment at
universities in 3 new graphic regions.
Example 3
Annual Objective: Elevate our brand
presence in order to attract new prospects
and create a ercely loyal customer
following.
Annual Key Result: Achieve 5000 positive
G2 reviews.
Quarterly Objective: Increase brand
presence among major channels in order to
attract new prospects.
Quarterly Key Result: Get 60K signups by
launching new features.
Key Initiative: Develop new social media
campaign.
September
2022
Company-Level OKR Examples: Annual
and Quarterly
7
OKR Examples for
Marketing
Example 1
Objective: Improve our brand presence
through media channels to strengthen
brand as a leader.
Key Result 1: Increase monthly website
visitors by 10%.
Key Result 2: Grow social media followers
from 50,000 to 75,000.
Project 1: Develop a social media
campaign.
Key Result 3: Grow NPS score from 7 to 8
Project 2: Develop a NPS survey.
Example 2
Objective: Improve our marketing funnel
to become the vendor of choice in the
industry.
Key Result 1: Execute 6 targeted lead
campaigns by Q1.
Key Result 2: Acquire 950 new MQLs for
sales by Q1.
Key Result 3: Drive $10M in marketing-
generated pipeline by Q1.
Project 1: Update marketing materials.
Example 3
Objective: Improve quality of blog content
to establish ourselves as thought leader in
the space.
Key Result 1: Gain 1,500 new blog
subscribers.
Key Result 2: Increase content shares and
mentions from 200 to 500.
Key Result 3: Increase avg. Time on page
from 3:00 to 4:00.
Project 1: Develop a blog content strategy
plan.
September
2022
OKR Examples for Marketing 8
OKR Examples for
Sales
Example 1
Objective: Drive record-breaking growth in
Q4 to increase nancial stability.
Key Result 1: Hire 4 new AEs for the
enterprise sales team.
Key Result 2: Generate 3.5M in new mid-
enterprise sales pipeline.
Key Result 3: Reduce closed/lost
opportunities from 100 to 25.
Project 1: Create AE job description.
Example 2
Objective: Add $1M ARR via sales to new
customers in FY22.
Key Result 1: Close $500k in new enterprise
(ENT) deals.
Key Result 2: Close $300k in new mid-
market (mm) deals.
Key Result 3: Close $200 in new small and
medium-sized business (SMB) deals.
Example 3
Objective: Move to a territory-focused
sales model in order to expand footprint.
Key Result 1: AE an SDR pairings create 10
outbound-generated opportunities in their
territory.
Key Result 2: 100% of AEs complete their
territory strategy presentation.
Key Result 3: Leads per territory are within
20% variance.
Project 1: Create new territory-focused
sales enablement materials.
September
2022
OKR Examples for Sales 9
OKR Examples
for Business
Operations
Example 1
Objective: Provide best-in-class revenue
operations in order to support the GTM
teams.
Key Result 1: Increase pipeline velocity
from $30,000 to $45,000
Key Result 2: Increase customer and
user data unied between Marketo and
Salesforce from 80% to 90%.
Key Result 3: Decrease weekly hours of
manual effort from 3 to 1 by improving
subscription management process.
Example 2
Objective: Decrease cash burn QoQ in
order to keep the company nancially
stable.
Key Result 1: Consolidate internal work
tools to decrease monthly spend from
$12,000 to $8,000.
Key Result 2: Increase employees working
full time from home from 20% to 50% of
workforce.
Key Result 3: Decrease variable expenses
from 8% to 6%.
Project 1: Adjust company-wide audit
process from quarterly to monthly.
Example 3
Objective: Scale company operations
efciently and effectively in order to better
serve our customers and employees.
Key Result 1: Double supply chain capacity
from 10,000 to 20,000 units.
Key Result 2: Improve prot margin from
12% to 16%.
Key Result 3: Increase employee NPS score
to 80%.
Project 1: Build capacity model report for
each department.
September
2022
OKR Examples for Business Operations 10
OKR Examples for
Customer Success
Example 1
Objective: Scale and improve
implementation and adoption process in
order to accelerate time to value.
Key Result 1: 90% of all customers live in 4
weeks.
Key Result 2: 90% of customers reach their
engagement threshold within two weeks of
going live.
Key Result 3: Increase implementation
CSAT from 60% to 70%.
Project 1: Build implementation
infrastructure, reporting, and help
documentation.
Project 2: Rene and document account
handoff process with sales.
Example 2
Objective: Drive customer expansion in
order to increase prot margins.
Key Result 1: Increase customer expansion
revenue from $1M to $2M.
Key Result 2: 100% of key accounts have a
QBR this quarter.
Key Result 3: Increase referral pipeline
from 20 to 50 opportunities.
Project 1: Complete success plan for 100%
of key accounts.
Project 2: Finalize new QBR deck.
Example 3
Objective: Optimize training process in
order to increase product adoption.
Key Result 1: Increase key account MAU
from 250,0000 to 350,000.
Key Result 2: Increase customer-facing
knowledge base articles from 25 to 100.
Key Result 3: Double participation at
success ofce hours from 500 to 1,000
people.
Project: Outline customer events calendar
for next two quarters.
September
2022
OKR Examples for Customer Success 11
OKR Examples
for Product and
Engineering
Example 1
Objective: Deliver a “must have” product in
order to delight customers and grow
our user base.
Key Result 1: Increase our NPS score from
40 to 50.
Key Result 2: Increase daily active users
(DAUs) from 1,200 to 1,500.
Key Result 3: Achieve 1,000 downloads in
the app store.
Project 1: Launch mobile version of
product.
Project 2: Develop bug tracker for mobile
complaints.
Example 2
Objective: Launch 2.0 version of product
in order to x bugs, rene UI and drive user
engagement.
Key Result 1: Reduce number of support
tickets from 120/month to 30/month.
Key Result 2: Reduce number of steps in
check out process from 9 to 6.
Key Result 3: Increase user time spent
on site from 2:37 per session to 3:45 per
session.
Project 1: Perform a click study.
Project 2: Compile bug report.
Example 3
Objective: Ensure a reliable, scalable, and
secure online platform to enable successful
operations for internal teams and external
customers.
Key Result 1: Increase database security
and integrity risk mitigation metrics by 10%.
Key Result 2: Ensure all new hires take
Security Awareness training and have
deployed Mobile Device Management
solutions within 30 days.
Key Result 3: Reduce average response
time to customer security and compliance
requests from 3 business days to 2.
Project 1: Obtain Service Organization
Control 2 Type 1 certication.
Project 2: Enable sales team to secure deals.
September
2022
OKR Examples for Product and
Engineering
12
OKR Examples for
Human Resource
Managers
Example 1
Objective: Increase employee retention in
order to do our best work.
Key Result 1: Reduce voluntary attrition
from 30% to 10%.
Key Result 2: Increase ratio of open
positions lled internally vs externally from
30% to 50%.
Key Result 3: 100% of our employees have
a standardized career plan approved by HR.
Project 1: Offer 5 new courses for internal
career development.
Project 2: Revamp our exit interviews to
better capture reasons for leaving.
Example 2
Objective: Launch a comprehensive
diversity and inclusion program in order to
enhance our culture.
Key Result 1: 90% of our employees give
a score of 4 + when asked “our company
embraces DEI as part of our DNA.
Key Result 2: Increase company diversity
by 10 percentage points to reect the local
community we serve.
Key Result 3: Score 80% or above on our
third-party DEI audit.
Project 1: Hire a Director of DEI.
Project 2: Research and select consulting
partner to deliver 4 DEI events.
Example 3
Objective: Revamp our employee hiring
portal in order to attract the best talent.
Key Result 1: Reduce time to hire from 2
months to 1 month.
Key Result 2: 100% of job postings in Q1
pass the gender-neutral test before going
live.
Key Result 3: Increase candidate
satisfaction score from 30% to 50%.
Project 1: Replace current ATS with a
modern vendor.
Project 2: Train all hiring managers on the
new interview process.
September
2022
OKR Examples for Human Resource
Managers
13
OKR Examples for
Finance
Example 1
Objective: Focus on controlling cash burn
in order to improve operational efciency.
Key Result 1: Increase company runway
from 4 months to 6 months.
Key Result 2: Reduce budget approval
process from 30 days to 20 days.
Key Result 3: 95% of customers pay their
invoices within 30 days.
Project 1: Audit past 4 quarterly budgets to
improve future budgeting process.
Project 2: Create new employee
reimbursement process and playbook.
Example 2
Objective: Improve book-keeping and
accounting operations in order to provide
timely and error-free nancial results.
Key Result 1: Reduce time to complete nal
month-end numbers from 15 days to 10
days.
Key Result 2: Ensure 100% of customer
purchase data is synchronized between
Salesforce and Stripe.
Key Result 3: Reduce average number of
required changes to month-end nancials
after close from 4.1 to 1.5.
Project 1: Provide training to all customer
support agents on Stripe.
Project 2: Create a standardized process
for account executives to collect account
payable in a more secure way.
Example 3
Objective: Rebuild company’s salary
structure in order to promote equity and
fairness across our workforce.
Key Result 1: Increase employee
salary satisfaction rating specically for
compensation from 50% to 75%.
Key Result 2: 95% of employees are
conrmed into their appropriate salary
band.
Key Result 3: Reduce discrepancies of
salary within same job level from 10% to 7%.
Project 1: Conduct industry salary research
for latest comparison ranges.
Project 2: Present company-wide the new
salary structure for transparency.
September
2022
OKR Examples for Finance 14
OKR Examples for
Designers
Example 1
Objective: Revamp website in order to
increase customer engagement.
Key Result 1: Increase website trafc from
10k to 25k daily visitors.
Key Result 2: Reduce clicks between major
pages from 5 to 2.
Key Result 3: Increase average time
on home page from 52 seconds to 120
seconds.
Project 1: Add 5 product videos to website.
Project 2: A/B test landing page design
layout.
Example 2
Objective: Support all requests from
marketing and sales.
Key Result 1: Increase infographic
downloads by 25%.
Key Result 2: Update ad design to increase
clicks on ads by 30%.
Key Result 3: Develop 10 new sales
enablement materials.
Project 1: Complete 1 e-book for
marketing.
Project 2: Complete 15 infographics.
Example 3
Objective: Develop customer enablement
materials in order to ease product adoption.
Key Result 1: Increase number of
downloadable assets from 10 to 25.
Key Result 2: Rebrand 85% of material in
resource library.
Key Result 3: Create material for at least 5
different business verticals.
Project 1: Develop rebranding hex guide
for all new material.
Project 2: Compile list of existing material
for rebranding.
September
2022
OKR Examples for Designers 15
Company-Wide and Department-Wide
OKRs: How They Align
Company-Level Objective:
Build a world class company culture to attract and retain the best employees.
Company-Level Key Results:
Reduce voluntary attrition of our employees from 25% to 10%.
Company-Level Key Initiatives:
We are committed to increase diversity through recruitment at universities in 3 new
geographic regions.
Human Resources Department Objective:
Launch a comprehensive diversity and inclusion program in order to
enhance our culture.
Human Resources Department Key Results:
• 90% of our employees give a score of 4 + when asked “our company
embraces DEI as part of our DNA.
• Increase company diversity by 10 percentage points to reect the local
community we serve.
• Score 80% or above on our third-party DEI audit.
Human Resources Department Key Projects:
• Hire a Director of DEI.
• Research and select consulting partner to deliver 4 DEI events.
September
2022
Company-Wide and Department-Wide
OKRs: How They Align
16
Microsoft Viva
Ecosystem:
Customize, extend,
and integrate
With Microsoft Viva, implementing an
employee experience platform doesn’t
require a technology transformation. Viva
provides an open and extensible platform,
with an ecosystem of partners so it works
with many of your existing systems and
tools. With Viva, you can extend your
existing investments by better connecting
them together and making them available
in a more modern experience for your
employees. Learn more about the Microsoft
Viva ecosystem by visiting our website.
https://microsoft.com/viva
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September
2022
How OKRs Help Businesses Grow 17
