Vision
Rock Point aspires to become the leading residential property management company in the Chattanooga, Tennessee
region as measured by units managed and by reputation in the community. This success will result from unsurpassed
operational excellence and a spirit of service that leads to unmatched satisfaction ratings among its employees, property
owners, and residents.
Mission
Our mission is to honor the Creator and ultimate Owner of all earthly real estate by serving as trustworthy and capable
stewards of residential properties on behalf of successful and grateful property owners as we provide leaseholders with
attractive, safe, and functional housing that they are happy to call home.
Core Values
Our core values are those beliefs that shape our company and do not change with time and circumstance. Rock Point’s
values can be expressed in terms of five priorities.
• The Priority of Purpose: We believe that Rock Point exists to achieve something of value. We don’t want to
thoughtlessly go through the motions of conducting business. We want to have good reasons for doing what we
do as a company and for doing it the way we do. We will always ask: Why are we doing this?
• The Priority of Excellence: We believe that if we are going to make an effort to do something, we ought to excel
at it and become an example for others to follow. Rock Point will always aim not simply to conform to the best
practices of its industry but to set new standards of performance for its competitors. We will always ask: How
can we improve?
• The Priority of Service: We believe that a spirit of service must energize how we relate to our clients and
customers, that is, to our property owners and residents. We exist to meet their needs, not the other way
around. We will always ask: How can I serve you better?
• The Priority of People: We believe that people come before profits and that if we put people first our business
will flourish. The most important people are our team members, Rock Point’s employees. If we take care of
them, we believe they will take care of our clients and customers. We will always ask: How can we help our team
members succeed and grow?
• The Priority of Integrity: We believe that we must treat others as we would be treated, always acting with
honesty and without compromising ethical and legal standards. We will always ask: Is this the right thing to do?
